We work with a lot of brands who are new to influencer marketing, and in our experience, it can be tricky to master right from the get-go. To help you roll out campaigns like a pro, we enlisted 40 experts to give you the low down!
40 Experts Weigh In On Running Effective Influencer Marketing Campaigns
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Influencer marketing is unbiased, targeted, and genuine. Most importantly - IT WORKS!
There are endless opportunities to get creative and generate ROI that will dwarf that of your other marketing channels.
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Influencer marketing is one of the most effective ways to get the word out about your awesome products - to the right people, at the right time. It's all about context and hyper-targeting, which is why the potential for ROI is far higher than most marketing channels.
However, the very thing that makes influencer marketing so effective - its organic and unbiased nature - causes that feeling of messiness too. It's worth getting your hands dirty though! Brands tend to experience the same challenges when they first get started, which is why we've made it our mission to help you through the learning curve - quickly AND painlessly.
Hence this awesome infographic...AND if you didn't get your fill from this, we have an expanded version with even more tips that can be viewed in this blog post as well as this slide deck (for whatever your info-consuming-preference may be).
We also have a number of other posts that you can use as your playbook when entering the influencer marketing space. Below are four suggestions for your next bite-sized chunk of influencer marketing expertise. Enjoy!