We create nuanced campaigns that deliver spectacular ROI.

We are a full-service influencer marketing creative + strategy agency with our own proprietary SaaS platform. We build data-driven influencer campaigns to connect builders, realtors, interior designers, and home decor brands with storytellers who can reach the masses. We learn your lingo, study your industry, and get knee-deep in your company culture. That way, we can dream up the BEST ways to help you find the right influencers to boost your audience, awareness, and bottom line.

We create nuanced campaigns that deliver spectacular ROI.

We are a full-service influencer marketing creative + strategy agency with our own proprietary SaaS platform. We build data-driven influencer campaigns to connect builders, realtors, interior designers, and home decor brands with storytellers who can reach the masses. We learn your lingo, study your industry, and get knee-deep in your company culture. That way, we can dream up the BEST ways to help you find the right influencers to boost your audience, awareness, and bottom line.

The home decor and home improvement industry can get pretty niched-down. There is no one-size-fits-all approach to marketing home-related products, because buyer behaviors and motivations are so different. The social media posts you show construction companies are pretty different from the content you’d post for homeowners. We get that. Whatever your marketing goals, whatever your challenges, The Shelf team can dream up targeted campaigns with custom strategies that will grab the attention of even the most discerning shoppers. Our campaigns will help you find, connect with, and guide your customers through each stage of their decision-making process. Read on to learn how we’re different.

Strategy + Great Ideas

Whether you're a builder, building supplier, interior design specialist, or a home products brand, chances are you have some very specific goals you need to meet this month, quarter, and year. Our creative strategists craft campaign concepts with your 👉🏼goals👈🏼 in mind. That's how we (and you) stay winning! ✨

Influencer Relationships

Our influencer platform gives us access to a HUGE network of home decor and home improvement influencers from around the globe. Over the past decade-ish, we've been able to build great relationships with creators from dozens of "home" verticals who are EXPERT storytellers.

We Detect Fraud

We see the nitty-gritty details of influencers, using data to determine whether or not they actually have influence in your vertical. We can see if an influencer is participating in fraudulent activities before we even bother shortlisting them, so they don't cost you time or money.

Client Portals

Get real-time insights on your campaign right from our client dashboard. Monitor the progress of your campaign, and manage your team to make sure everything with your home-related campaign stays on track.

Influencer Content

See all of your campaign content in one place without having to click from Insta to blogs to Pinterest. When you're ready to review it or download it, one click is all it takes.

Superb Quality

We're big on quality control. Like, HUGE. We have art directors, copywriters, and strategists to assess influencer content to provide the home influencers working on your campaign with the necessary feedback. All this to make sure your campaign delivers the highest ROI.

Optimized Campaigns

We activate influencer campaigns in stages, so that your account managers and strategists can evaluate each influencer's post and make any necessary tweaks to the content of your campaign as needed. We'll continually optimize your campaign for better and better results.

Always-On

There are goals that go beyond brand awareness! That's why we structure influencer campaigns to help you find the right segments of your audience (and your influencers' audiences) for the goals you want to reach. But don't worry, we provide a full suite of services for full-funnel influencer campaigns, from awareness to raving fans.

Vertical : Home Decor

Different verticals present different challenges. Check out the results we got with these home brands.

Home Improvement Campaigns Fueled By Technology

Our influencer campaigns are driven by technology. We use natural language processing and machine learning to make the best decisions around influencer selection, campaign concepts, and audience targeting. We provide social media strategies for builders and interior designers that get results.

Data-Driven Strategies

We'll learn everything we can about your competitors, the home improvement market, and your customers. Then we'll use that data to identify trends and build unique, responsive, and memorable influencer campaigns.

Audience Behaviors

What matters most to us are the results you get. Influencer selection is a big part of that. So, we go beyond just choosing home improvement influencers who are a match. We also decide which influencers have the right audience (in the right stage of the buying process) to help you accomplish your marketing goals.

Funnel Optimization

We combine unique targeting capabilities with the ability to deliver ads via influencers’ accounts (whitelisting). This allows new audiences to see messaging and visuals through your home campaign from multiple non-brand sources to increase your audience’s familiarity and comfort with your product or service.

Whitelisting

We build custom targeting strategies that use your influencer-generated content to drive better and better results for home improvement brands. Our average CPC on FB is $0.41. That's less than half of what the typical Facebook advertiser pays per click at $0.97.

Retargeting Funnel

We're a pretty likable bunch, which makes it easier for us to build relationships with home improvement influencers. Our clients benefit because we're able to get them usage + advertising rights enabling us to run campaigns with 30% whitelisting engagement rates!

Home and Decor Campaigns

We work with those in the know when it comes to decor, tablescapes, fixer-uppers, and home renos to create super on-point content.

Schedule a quick call with one of our brand strategists to get a run-down on how we craft campaigns targeting decor nuts to guide your customers through each stage of their decision-making process, from activation to conversion.

Schedule a Strategy Call