Some Killer Influencer Marketing Case Studies

Interested in adding influencer marketing to your campaign? We know a thing or two about working with awesome influencers who know how to get your target audience to pay attention. 

From TikTok users to content creators on Instagram and other popular social platforms, we have dozens of influencer marketing campaign case studies to share and show just how visually exciting and successful our influencer strategies can be. 

Best Influencer Marketing Case Studies of The Last Few Years 

Over the course of a decade-ish in the influencer marketing industry, we have built and managed campaigns across an INSANE (and impressive) range of verticals. 

Whatever kind of influencer campaign you’re looking to run – and even if you have no idea what kind of campaign you want – we can come up with creative concepts, bring in the right influencers, and build a campaign that hits all the important KPIs.

Our client list includes some of the biggest names in any industry – Beauty 💄, Fashion 👗, Construction 🚧, Real Estate 🏠, Toiletries 🚿, Apps 📱, Precious Gems 💎, Ecomm 🖥, Telecom ☎︎, Housewares 🍽, Food 🥑, Nonprofits ❤️, Outdoors 🌳, Weddings 👰🏽, Fertility 👶🏾, Parenting 👨‍👩‍👧, Haircare 💇🏼‍♀️, Automotive 🚙, Environment 🌍, Health 🏃🏾‍♂️… you name it.

Here are some of our favorite influencer marketing case study examples:

Lenox

Influencer marketing played a key role in Lenox’s big rebranding push

417K

Engagements

5.13%

Eng. Rate

St Pierre Bakery

We enlisted influencers who we knew could create drool-worthy pics and video content.

63K

Engagements

0.21

CPM

The Honest Company

We found 30 influencers that fit their brand story and generated content that looked like Honest produced it themselves.

109K

Engagements

4.32%

Eng. Rate

KISS

We got 1,493,630 ORGANIC video views! (Is there a taking-a-bow emoji we can use here?)

378%

Engagements

62.80%

Eng. Rate

Nite Ize

Due to product requirements, we targeted influencers with niche photography skills and the content literally lit up Instagram.

50K

Video Views

0.21

CPM

Blued

A complex campaign that yielded a Bachelor-style live show (which our account managers fully produced).

50K

Video Views

4.32%

Eng. Rate

Famous Footwear (Pandemic Shopping)

We highlighted in-store shopping during a pandemic so that people could see how safely they could shop.

700K

Engagements

2.77%

Eng. Rate

Moosejaw

This campaign was designed to capture the beauty, the thrill, and quirks of a group of 37 outdoor adventure influencers.

230K

Engagements

2.89%

Eng. Rate

Popular Business Directory (Black-Owned Businesses)

The campaign, slated to kick off during Black History Month, positioned our client in helping Black-owned businesses.

26K

Engagements

9.81%

Eng. Rate

Natori

These campaigns celebrated strong,confident women that shared personal stories sparked genuine conversations across social channels.

239K

Engagements

4.42%

Eng. Rate

Sweet Defeat

We had influencers do the “Sweet Defeat Challenge” – the reactions on influencers’ faces alone convinced audiences that this product works.

108K

Engagements

3.81%

Eng. Rate

KIDZ BOP

We rolled out a campaign to generate excitement and awareness around the brand’s summer and holiday releases and the 2018 tour.

75K

Engagements

2.30%

Eng. Rate

American Standard

This campaign set out to show what a difference American Standard can make in your often-neglected bathroom.

158K

Engagements

10K

Clicks

Earthjustice

We raised awareness about the importance of intersectionality within the environmental justice movement.

800K

Potential Reach

13K

Video Views

Essense of Australia

We found influencers for this campaign that were diverse in just about every way – race, body shape, personal style, and lifestyle.

4M

Impressions

3.87%

Eng. Rate

Feit Electric

For this campaign, we worked with home decor, lifestyle, and DIY influencers to create brand awareness and drive traffic to Feit’s landing pages.

4M

Impressions

17.47%

Eng. Rate

Greenvelope

We found 8 outstanding fiancés to share their stories and nudge other betrothed followers toward considering Greenvelope for their wedding.

89K

Engagements

180K

Video Views

The Smile Generation

We generated brand awareness and hype about the Smile Generation services, while driving families to use their remaining benefits before the end of 2019

200K

Engagements

3.91%

Eng. Rate

RefrigiWear

We found 24 US influencers to post on Instagram and their blogs, showcasing RefrigiWear as THE brand to keep workers warm while doing their jobs

91K

Engagements

2.24%

Eng. Rate

Quinny

We launched a year-long brand ambassadorship program to promote five different strollers set to launch throughout the year.

90K

Engagements

2.53%

Eng. Rate

eos

Our campaigns showcased the product creatively to different audiences – and they agreed on one thing: what their favorite body care brand is!

40M

Impressions

1.8M

Engagements

Susan G. Komen

We’ve run four campaigns for Susan G. Komen, to keep both their mission and breast cancer survivors top-of-mind.

270K

Engagements

3.28%

Eng. Rate

Famous Footwear (Global)

This case study highlights 6 campaigns that we really enjoyed amongst the dozens that we’ve run for them.

0.14

CPC

438

Influencers

Influencing The Curve

The Shelf team created the #InfluencingTheCurve campaign to build an army of influencers committed to spreading the truth

450K

Engagements

7M

Total Reach

And with these successes, we hope we were able to convince you that The Shelf is the influencer marketing agency to partner with!

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Fantastic Campaigns

We are a full-service influencer marketing agency creating meaningful stories, experiences, and content by working with influencers who know how to spread the word about your brand. With our unique, professional, and longstanding influencer marketing expertise, we create the most genuine connections to deliver the results you deserve.

Schedule a quick call with one of our strategists and learn how one of our campaigns can guide your customers through each stage of their decision-making process, from activation to conversion.   Schedule a Strategy Call