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How to Build an Influencer Campaign That Converts and Drives Sales
November 30, 2023
Is Influencer Marketing Dead?
Influencer marketing is dead? 💀 Is it possible that the era of the social media…
13 Halloween Trends That Can Help Marketers Fuel Their Winter Holiday Campaigns
Whether or not you happen to be a Halloween buff, Halloween is a pretty important…
10 Holiday Trends to Power Your Fall Marketing Strategy
Welcome to the 2023 holiday shopping season! I know – it’s the middle of summer.…
2023 Back-to-School Spending Infographic + Tips to Rock Your Campaign
It is officially back-to-school time. Every year, parents (and especially students) must face the inevitable:…
So, What Exactly ARE the Benefits of Influencer Marketing?
Everyone says exercise is good for you, but if we’re not seeing results, we won’t…
Meet Generation Z: Characteristics and Values of America’s Most Diverse Generation
After years of collecting data, updating stats, and putting out strategy-focused content to help marketers…
24 Father’s Day Spending Stats and Quirky Facts [INFOGRAPHIC]
Fathers. The entire concept of nature providing a gatekeeper who instructs, protects, directs, and loves…
Gen Z Social Media: How They Use It and the Content They Want to See
Let’s explore the dynamic duo of Gen Z x social media – how they use it, their preferred platforms, time spent online, shopping behaviors, affinity for influencers, and the impact of influencer recommendations on their purchasing decisions.
What Makes Them Buy: The Gen Z Spending Habits To Know in 2023
Gen Z consumers have some pretty unique characteristics, especially as it relates to how they…