The Making of a Data-Driven Influencer Roundup

The Making of a Data-Driven Influencer Roundup

How does a blogger whittle down a pool of potential influencers from 1254 to just 17 in a few hours using data? We show you in this behind-the-scenes post that shows you how we use The Shelf platform to collect the data we need to created hyper-targeted influencer roundups.

The 5 BIG Benefits of User Generated Content

The 5 BIG Benefits of User Generated Content

In the world of influencer marketing, user-generated content (UGC) is marketing gold. It is the one part of the campaign where an influencer proves his or her value to your brand. And frankly, it’s the reason you hired an influencer in the first place.