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Luxury Brand Analysis: Gucci, Farfetch, Mercedes-Benz

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Luxury Brand Analysis: Gucci, Farfetch, Mercedes-Benz

The landscape of luxury brand marketing is changing as luxury brands move away from total exclusivity to including products that appeal to a wider range of customers from varying socio-economic backgrounds. Here’s how their new inclusive strategy is helping luxe brands reach young buyers.

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4 Smart Campaigns from Outdoor Brands (and Why They Worked)

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4 Smart Campaigns from Outdoor Brands (and Why They Worked)

In 2019, outdoor brands are uniquely positioned to deliver a creative and visually-amazing collection of marketing campaigns right to our screens So, in this post, we’re analyzing some of the more interesting campaigns we’ve seen from outdoor brands, telling you what worked and how you can use their success as a model for your own campaigns.

Flippin-Sweet Examples of Sticky Valentine’s Day Marketing Campaigns

Flippin-Sweet Examples of Sticky Valentine’s Day Marketing Campaigns

Some people are more the flowers and candy type. Others ignore the day altogether. Regardless of which group you’re targeting. there will be lots of opportunities for brands to use sweet Valentine’s Day marketing ideas (like the ones we talk about in this post) to get in front of shoppers this February 14th.

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What Makes Them Buy: Gen X

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What Makes Them Buy: Gen X

What makes them buy? How do marketers create high-impact campaigns that successfully that will actually move Generation Xers to act? The cohort of adults who came of age during the 80s and 90s witnessed the birth of hip hop, punk, cable TV, the internet, VR AND AI. ? In this post, we’re talking about marketing to Generation X and Xennials.

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How to Develop a Cohesive Instagram Brand Look

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How to Develop a Cohesive Instagram Brand Look

Curated Instagram feeds don’t happen overnight. They’re the result of pre-planning, hard work, and consistently sharing new content. No matter how high-quality and valuable your posts are, without a strategy to develop your aesthetic, you may be overlooked by customers or clients.

5 Things That Affect Influencer Rates for #Sponsored Posts

5 Things That Affect Influencer Rates for #Sponsored Posts

one of THE most common questions brands want to know is how much they should be paying influencer partners. “How much does an influencer charge anyway? What’s the standard rate? Here are the 5 things that affect influencer rates for sponsored posts.

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