Marketing to Gen X men isn’t as simple as triggering FOMO with a few Instagram posts. This is particularly true of men over 40. Here are two strategies to help you get your CBD products in front of this influential demographic.
The over-55 crowd accounts for 14% of the CBD market - that 1 in 7 buyers. But you can’t target them on auto-pilot, lumped in with your other marketing content. In this post, we’re telling you how your CBD brand can catch the eye of Boomers.
The CBD industry is expected to grow to $23 billion in US sales by 2023. For CBD brands, positioning is going to be everything since regulations are making marketing CBD tough for them. Here’s a CBD marketing strategy to help cannabis brands launch targeted influencer campaigns.
In this post, we look specifically at young families headed by Millennials to gain some insights on how Millennial parents and their Generation Alpha kids use social media to make purchasing decisions.
Are you ready to roll out your back-to-school campaign but you’re not sure June is the time to start? Well, in this post, we break down for you four phases of rolling out a successful back-to-school campaign.
The 6 BIG epiphanies (and 5 miniature ones) I learned about promoting a fashion app using influencers that effectively turned that little shopping app into a pretty robust influencer marketing platform. #problemsolved
Marketers coming from a PPC background often have a tough time making that initial transition to influencer marketing. But PPC and influencer marketing aren’t substitutions for one another. No. They actually work together… and very well, I might add.
If you happen to pin regularly to Pinterest, you probably enjoy your time there. Most pinners say they do. Pinterest marketing offers an opportunity to get products in front of people who are using Pinterest to actively shop for products.
Images can be powerful communicators. They play a pretty important role in successful digital marketing strategies, too. In this post, learn HOW to create visual content that effectively relays your message.