With so many tools available in #adtech and #martech to fortify your holiday marketing, it’s easy to forget that a holiday email campaign can be one of THE MOST effective strategies for reaching buyers.
Curated Instagram feeds don’t happen overnight. They’re the result of pre-planning, hard work, and consistently sharing new content. No matter how high-quality and valuable your posts are, without a strategy to develop your aesthetic, you may be overlooked by customers or clients.
one of THE most common questions brands want to know is how much they should be paying influencer partners. “How much does an influencer charge anyway? What’s the standard rate? Here are the 5 things that affect influencer rates for sponsored posts.
By far, the most coveted demo for marketers has to be Millennial women and Millennial moms. So, today, we’ll skip the strategies and give you 8 traits about Millennial women and Millennial moms that influences their buying decisions.
In this post, we shed some light on 8 traits most marketers would never suspect about Boomers, and how this digitally-savvy, financially strong generation is using social media to make buying decisions.
The beauty industry totally dominates social media, and influencer marketing has had a huge impact on how beauty companies distribute content and market to their audience. So…let’s take a look at some holiday beauty campaigns, shall we?
With kids spending more time on mobile than watching TV, and Toys R Us stores closed this holiday season, large brands are turning to kid bloggers and kid influencers to sell toys, clothes, games, and fun.
Online resale platforms are on the rise and the recommerce industry is set to double by 2022. Find out everything you need to know about the emerging recommerce industry in this epic by-the-numbers post.
Travel is growing, both for younger and older Americans - married or single, rich or hustling. If you want to sell travel experiences this holiday season, this post provides a framework you can use to roll out a killer campaign.
Millennials have garnered a reputation for being difficult to target, but the crop of spenders born between 1980 and 1997 aren’t as hard to read as marketers make out. In this post, we take a look at 8 defining traits of Millennial men that will help you better target your marketing efforts.
In this post, we take a look at previous Halloween campaigns from big brands that have found their sweet spot on social media. Sometimes the best way to hone your own skills is to ogle someone else’s handiwork. You’re welcome.