We get it. You’ve heard a lot about Influencer Marketing recently, and how awesome it is as a marketing tool. But, what actually is it? What makes someone an influencer? Is it right for your brand?
Most of the algorithm news this year has been centred around Facebook and their recent changes. But, that doesn’t mean that other platforms aren’t following suit. Instagram has been making changes to its own algorithm recently, and these changes have been shaking up marketing strategies across the country. Since Instagram is owned by Facebook, is it really that big of a surprise?
Choosing which platform to utilise in your influencer marketing campaign is no easy feat, especially with new platforms popping up all the time (Hi Vero, here’s looking at you!). And when one of those platforms has had as much negative press surrounding it as Snapchat has - how can you know if it’s the right place for your brand?
It’s no surprise that more and more brands are looking to get in on the marketing powerhouse that is influencer marketing. With reports coming in that tell us how 92% of consumers now trust recommendations from individuals (even complete strangers) over brands, there’s never been a better time to join the game.
In a lengthy post early this year, Mark Zuckerberg announced how he would be changing up Facebook’s news feed algorithm again and started a rush of panicked meetings by digital marketing teams across the globe. Once again, Zuckerberg has adjusted his platform in such a way that brands and businesses are going to find it even harder to reach their target audience than ever before.
This time last year, the internet was ablaze with one of the hottest influencer marketing campaigns of our time - The Fyre Festival. Claiming to be the new Coachella, and located on a stunning private island in the Bahamas, celebrities from across Instagram were filling our feeds with promises that we’d suffer some serious FOMO if we missed out.
You’ve probably seen them, people who have hundreds of thousands of online followers just for looking good and dressing well. These so-called fashion bloggers are highly influential online, so it makes sense that they are highly sought after by a variety of brands looking to get involved in influencer marketing.
It’s time to plan your Super Bowl influencer marketing campaigns. We are weeks away from Super Bowl LII, which means social media is about to become one big, loud conversation about food, style, and football (because that’s what the Super Bowl is about on social).
For all intents and purposes, the Super Bowl is one of America’s biggest holidays. Money magazine puts per-person spending for the Super Bowl smack-dab between Halloween and the Fourth of July. It is the second biggest eating holiday of the year, generating $14.1 billion in consumer spending. Surprisingly, the number of women tuning in to the Super Bowl is increasing. Women now account for 43 percent of Super Bowl viewers.
Don’t you just hate those people who have millions of followers on social media and get thousands of retweets and shares on everything they post? And to top it all off, they’re not even a celebrity! When Beyoncé gets all that interaction, it’s understandable, but how did all these Average Joes manage to build up such an annoyingly impressive following on social media?
Following New Year’s Day, our unofficial national day of rest, the next big shopping day on the calendar is Valentine’s Day. From the time we are old enough to go to day care until well into our senior years, most of us have every intention of celebrating Valentine’s Day when it rolls around every winter.
Influencer marketing is one-part science and perhaps three-parts art. The science of influencer marketing – pairing products with influencers and using campaigns to deliver certain results – is the driving force behind any campaign, but the creativity and artistry of a post is what gets a sponsored post the attention of its target audience.