Danielle Hayes

October 15, 2018

Insights, Trends

Selling Toys, Clothes and Fun with Kid Influencers

Danielle Hayes

October 15, 2018

Insights, Trends

Selling Toys, Clothes and Fun with Kid Influencers

With kids spending more time on mobile than watching TV, and Toys R Us stores closed this holiday season, large brands are turning to kid bloggers and kid influencers to sell toys, clothes, games, and fun.

Sorilbran Stone

October 9, 2018

Research and Statistics

The Rise of Recommerce and Online Resale Sites

Sorilbran Stone

October 9, 2018

Research and Statistics

The Rise of Recommerce and Online Resale Sites

Online resale platforms are on the rise and the recommerce industry is set to double by 2022. Find out everything you need to know about the emerging recommerce industry in this epic by-the-numbers post.

Sorilbran Stone

October 3, 2018

For Brands, Influencer Marketing

How to Sell Holiday Travel Experiences This Year

Sorilbran Stone

October 3, 2018

For Brands, Influencer Marketing

How to Sell Holiday Travel Experiences This Year

Travel is growing, both for younger and older Americans - married or single, rich or hustling. If you want to sell travel experiences this holiday season, this post provides a framework you can use to roll out a killer campaign.

Sorilbran Stone

October 1, 2018

What Makes Them Buy: Millennial Men

Sorilbran Stone

October 1, 2018

Millennials have garnered a reputation for being difficult to target, but the crop of spenders born between 1980 and 1997 aren’t as hard to read as marketers make out. In this post, we take a look at 8 defining traits of Millennial men that will help you better target your marketing efforts.

Anjali Rao

September 25, 2018

For Brands, Influencer Marketing

7 Classic Social Media Campaign Ideas That Work

Anjali Rao

September 25, 2018

For Brands, Influencer Marketing

7 Classic Social Media Campaign Ideas That Work

There are 7 principal kinds of blogger campaigns. Each type of campaign has it’s own set of pros and cons. In this post, we’re laying ‘em out for you. Choose your weapon.

Danielle Hayes

September 24, 2018

For Brands

Four Global Brands. Four Killer Halloween Campaigns.

Danielle Hayes

September 24, 2018

For Brands

Four Global Brands. Four Killer Halloween Campaigns.

In this post, we take a look at previous Halloween campaigns from big brands that have found their sweet spot on social media. Sometimes the best way to hone your own skills is to ogle someone else’s handiwork. You’re welcome.

Danielle Hayes

September 17, 2018

Laws, For Brands

3 Social Media Laws Brands & Marketers MUST Know

Danielle Hayes

September 17, 2018

Laws, For Brands

3 Social Media Laws Brands & Marketers MUST Know

There are 3 big laws and guidelines when it comes to social media posting and specifically influencer marketing. Knowing what the laws are and how to work within them is actually to a brand’s benefit.

Lauren Jung

September 12, 2018

For Brands

Why Vanity Metrics Matter Less Than You Think

Lauren Jung

September 12, 2018

For Brands

Why Vanity Metrics Matter Less Than You Think

“Vanity metrics” is a term that comes up pretty often in the context of influencer marketing… typically referring to metrics like follower counts and blog traffic.

Sorilbran Stone

September 11, 2018

Influencer Marketing

5 Influencer Marketing Tactics That Can Boost SEO

Sorilbran Stone

September 11, 2018

Influencer Marketing

You may not immediately connect influencer marketing and SEO, but they are connected. Years ago, SEO experts began referring to social as the new SEO. In this post, we lay out influencer marketing strategies you can use to boost your search engine rankings.

Sorilbran Stone

September 5, 2018

How It Works

The Making of a Data-Driven Influencer Roundup

Sorilbran Stone

September 5, 2018

How It Works

The Making of a Data-Driven Influencer Roundup

How does a blogger whittle down a pool of potential influencers from 1254 to just 17 in a few hours using data? We show you in this behind-the-scenes post that shows you how we use The Shelf platform to collect the data we need to created hyper-targeted influencer roundups.

Sorilbran Stone

September 3, 2018

Influencer Marketing

The 5 BIG Benefits of User Generated Content

Sorilbran Stone

September 3, 2018

Influencer Marketing

The 5 BIG Benefits of User Generated Content

In the world of influencer marketing, user-generated content (UGC) is marketing gold. It is the one part of the campaign where an influencer proves his or her value to your brand. And frankly, it’s the reason you hired an influencer in the first place.

Sabrina Fenster

August 28, 2018

For Brands

6 Mistakes Brands Make with Influencer Marketing

Sabrina Fenster

August 28, 2018

For Brands

6 Mistakes Brands Make with Influencer Marketing

Influencer marketing can be a brilliantly effective way to reach a passionate and engaged audience. However, reaching out to influencers and creating meaningful partnerships can also be tricky.

Sorilbran Stone

August 27, 2018

For Brands, Trends

8 Trends That Will Shape Your Halloween Marketing

Sorilbran Stone

August 27, 2018

For Brands, Trends

8 Trends That Will Shape Your Halloween Marketing

The world’s spookiest day is growing, but it’s also evolving. More people are celebrating Halloween and Halloween spending is up. But there are changes afoot that will definitely impact your Halloween marketing strategy this year.

Danielle Hayes

August 20, 2018

For Brands

11 Smart Examples of UGC Campaigns (Big Brands)

Danielle Hayes

August 20, 2018

For Brands

11 Smart Examples of UGC Campaigns (Big Brands)

We’ve curated a list of some of the coolest, most fanatically-awesome examples of user generated content on social media to inspire your next UGC campaign.

Sorilbran Stone

August 13, 2018

For Bloggers

Is it Too Late to Become an Influencer?

Sorilbran Stone

August 13, 2018

For Bloggers

Is it too late to become an influencer? Has influencer marketing reached its height, or is it in the process of evolving? Here are the things happening in this space that will let you know, if you’re paying attention.

Lauren Jung

August 10, 2018

For Brands

Why Do Bloggers Charge for Sponsored Posts?

Lauren Jung

August 10, 2018

For Brands

Why Do Bloggers Charge for Sponsored Posts?

The question of why bloggers charge for product coverage is one that I get again and again from our customers who are totally new to the concept of influencer marketing. So this post will delve into the mechanics behind this compensation.