Sorilbran

August 22, 2019

Strategy and How-To

CBD Products + Gen X Dads: The Best Ways to Catch the Eye of Men Over 40

Sorilbran

August 22, 2019

Strategy and How-To

CBD Products + Gen X Dads: The Best Ways to Catch the Eye of Men Over 40

Marketing to Gen X men isn’t as simple as triggering FOMO with a few Instagram posts. This is particularly true of men over 40. Here are two strategies to help you get your CBD products in front of this influential demographic.

Guest Post

August 15, 2019

Metrics and ROI

The 7 Metrics Your Site Should Track In Traffic/Clicks Influencer Campaigns

Guest Post

August 15, 2019

Metrics and ROI

The 7 Metrics Your Site Should Track In Traffic/Clicks Influencer Campaigns

Here are the 7 key user actions Google Analytics can track that impact the effectiveness of an influencer campaign designed to get website traffic and clicks.

Sorilbran

August 14, 2019

Strategy and How-To

How to Tailor Instagram Posts to Grab the Baby Boomer CBD Market

Sorilbran

August 14, 2019

Strategy and How-To

How to Tailor Instagram Posts to Grab the Baby Boomer CBD Market

The over-55 crowd accounts for 14% of the CBD market - that 1 in 7 buyers. But you can’t target them on auto-pilot, lumped in with your other marketing content. In this post, we’re telling you how your CBD brand can catch the eye of Boomers.

Emily Hogoboom

August 9, 2019

For Bloggers

The 7 Things Big Brands Want to See In Your Influencer Media Kit

Emily Hogoboom

August 9, 2019

For Bloggers

The 7 Things Big Brands Want to See In Your Influencer Media Kit

In this handy, little guide, you’ll find pretty much everything you need to know to put together a killer influencer media kit so you don’t have to miss out on any more cool collaborations.

Sorilbran Stone and Saphia Lanier

August 5, 2019

Strategy and How-To

CBD Marketing: An Influencer Strategy That Will Get More Eyes On Your Brand

Sorilbran Stone and Saphia Lanier

August 5, 2019

Strategy and How-To

The CBD industry is expected to grow to $23 billion in US sales by 2023. For CBD brands, positioning is going to be everything since regulations are making marketing CBD tough for them. Here’s a CBD marketing strategy to help cannabis brands launch targeted influencer campaigns.

Sorilbran Stone and Saphia Lanier

July 30, 2019

Industry Deep Dive

Everything You Could EVER Need to Know About the CBD Industry (Seriously)

Sorilbran Stone and Saphia Lanier

July 30, 2019

Industry Deep Dive

Everything You Could EVER Need to Know About the CBD Industry (Seriously)

In this post, find out everything you need to know about the CBD industry that will affect your CBD marketing efforts across social media.

Saphia Lanier

July 22, 2019

Infographics, Back to School

All the Stats You Need to Rock Your Back-to-School Campaign [Infographic]

Saphia Lanier

July 22, 2019

Infographics, Back to School

All the Stats You Need to Rock Your Back-to-School Campaign [Infographic]

150 data points, a half-dozen influencer marketing strategies… presenting The Shelf's Back-to-School 2019 sales and marketing infographic.

Sorilbran

July 18, 2019

Campaign Examples

Here’s How You Can Incorporate Virtual Influencers Into Your Next Campaign

Sorilbran

July 18, 2019

Campaign Examples

Here’s How You Can Incorporate Virtual Influencers Into Your Next Campaign

In this post, learn 8 tactics from big brands you can copy to work with virtual influencer like Miquela and Shudu in a way that’s authentic to your brand.

Sorilbran

July 16, 2019

Insights, Industry Deep Dive

Designer Virtual Influencers Are the Next-Gen Instagram Celebrities

Sorilbran

July 16, 2019

Insights, Industry Deep Dive

Designer Virtual Influencers Are the Next-Gen Instagram Celebrities

We’re digging up the goods on virtual influencers, and answering one important question: Can virtual influencers drive marketing outcomes, or are they a gimmick?

Sorilbran

July 9, 2019

Back to School, Insights

What Makes Them Buy: Millennial Parents & Gen Alpha Kids

Sorilbran

July 9, 2019

Back to School, Insights

What Makes Them Buy: Millennial Parents & Gen Alpha Kids

In this post, we look specifically at young families headed by Millennials to gain some insights on how Millennial parents and their Generation Alpha kids use social media to make purchasing decisions.

Sorilbran

June 20, 2019

Back to School

How to Nail the Timing of Your Back to School Campaign

Sorilbran

June 20, 2019

Back to School

Are you ready to roll out your back-to-school campaign but you’re not sure June is the time to start? Well, in this post, we break down for you four phases of rolling out a successful back-to-school campaign.

Sorilbran

June 3, 2019

Guides

The Macro Guide to Micro-Influencers 2019 Edition

Sorilbran

June 3, 2019

Guides

The Macro Guide to Micro-Influencers 2019 Edition

Are there benefits to using micro-influencers over other influencers? Learn to work with micros in your next successful influencer marketing campaign.

Lauren Jung

May 30, 2019

Strategy and How-To

Here Is EXACTLY How We Ran Our First Influencer Campaign

Lauren Jung

May 30, 2019

Strategy and How-To

Here Is EXACTLY How We Ran Our First Influencer Campaign

The 6 BIG epiphanies (and 5 miniature ones) I learned about promoting a fashion app using influencers that effectively turned that little shopping app into a pretty robust influencer marketing platform. #problemsolved

Lira Stone

May 23, 2019

Trends

8 Brands that Used Nostalgia Marketing to Captivate

Lira Stone

May 23, 2019

Trends

8 Brands that Used Nostalgia Marketing to Captivate

Here are 8 brands that captivated audiences with nostalgia marketing… and tips for how you can do the same with your next campaign.

Saphia Lanier

May 21, 2019

Insights

PPC + Influencers: Is PPC the Key to Super-Charging Your Influencer Marketing Campaign?

Saphia Lanier

May 21, 2019

Insights

PPC + Influencers: Is PPC the Key to Super-Charging Your Influencer Marketing Campaign?

Marketers coming from a PPC background often have a tough time making that initial transition to influencer marketing. But PPC and influencer marketing aren’t substitutions for one another. No. They actually work together… and very well, I might add.

Sorilbran

May 16, 2019

Event/ Holiday Marketing, Infographics

Marketing to Sports Fans: Viewership & Demographics [Infographic]

Sorilbran

May 16, 2019

Event/ Holiday Marketing, Infographics

Marketing to Sports Fans: Viewership & Demographics [Infographic]

There are 200 million sports fans in America. Here are the sports fan viewership, demographics, and behaviors marketers need to know to engage them.

Danielle Hayes

May 14, 2019

Strategy and How-To, Insights

How to Use Pinterest Marketing to Power Your Digital Strategy

Danielle Hayes

May 14, 2019

Strategy and How-To, Insights

How to Use Pinterest Marketing to Power Your Digital Strategy

If you happen to pin regularly to Pinterest, you probably enjoy your time there. Most pinners say they do. Pinterest marketing offers an opportunity to get products in front of people who are using Pinterest to actively shop for products.

Guest Post

May 8, 2019

Creating Content

Quick & Dirty Tips for Using Images for Email Marketing and Social Media

Guest Post

May 8, 2019

Creating Content

Quick & Dirty Tips for Using Images for Email Marketing and Social Media

Images can be powerful communicators. They play a pretty important role in successful digital marketing strategies, too. In this post, learn HOW to create visual content that effectively relays your message.

Sabrina Fenster

May 2, 2019

Strategy and How-To

How To Do Blogger Outreach (Includes Email Templates)

Sabrina Fenster

May 2, 2019

Strategy and How-To

How To Do Blogger Outreach (Includes Email Templates)

There are good ways to reach out to bloggers and there are great ways! We walk you through all kinds of examples to help you perform effective blogger outreach!