We get it. You’ve heard a lot about Influencer Marketing recently, and how awesome it is as a marketing tool. But, what actually is it? What makes someone an influencer? Is it right for your brand?

Most of the algorithm news this year has been centred around Facebook and their recent changes. But, that doesn’t mean that other platforms aren’t following suit. Instagram has been making changes to its own algorithm recently, and these changes have been shaking up marketing strategies across the country. Since Instagram is owned by Facebook, is it really that big of a surprise?

The way that people talk about influencer marketing, you’d be forgiven for thinking it was a brand new concept that came along with the birth of social media sites and internet blogs. But, you’d be wrong.

Choosing which platform to utilise in your influencer marketing campaign is no easy feat, especially with new platforms popping up all the time (Hi Vero, here’s looking at you!). And when one of those platforms has had as much negative press surrounding it as Snapchat has - how can you know if it’s the right place for your brand?

It’s no surprise that more and more brands are looking to get in on the marketing powerhouse that is influencer marketing. With reports coming in that tell us how 92% of consumers now trust recommendations from individuals (even complete strangers) over brands, there’s never been a better time to join the game.

With more and more people owning social media accounts, the world of influencer marketing is growing each and every day. With this influx of influencers, marketers have now started to categorise them into three levels - Micro-influencers, Macro-influencers and Mega-influencers.

In this digital age, social media influence is one of the most prominent features in business. Whether it be influencers, celebrities, or brands themselves, having a large social media following is now one of the biggest indicators of success.

In a lengthy post early this year, Mark Zuckerberg announced how he would be changing up Facebook’s news feed algorithm again and started a rush of panicked meetings by digital marketing teams across the globe. Once again, Zuckerberg has adjusted his platform in such a way that brands and businesses are going to find it even harder to reach their target audience than ever before.

This time last year, the internet was ablaze with one of the hottest influencer marketing campaigns of our time - The Fyre Festival. Claiming to be the new Coachella, and located on a stunning private island in the Bahamas, celebrities from across Instagram were filling our feeds with promises that we’d suffer some serious FOMO if we missed out.

You’ve probably heard a LOT about influencer marketing recently, and possibly even a lot about micro-influencers too. Well, today, we’re here to help you understand and make the most of this subset of influencers, and learn how to utilise them for your next successful marketing campaign.