One of the primary benefits of Thanksgiving marketing is that there’s a considerably wide range of products that can intuitively fit your Thanksgiving Day marketing campaign. Unlike, say… Mother’s Day, where a brand may not find real value in running spots to promote a new power drill (Mother’s Day is usually focused on doing something for Mom, not the other way around), Thanksgiving Day provides marketers with a pretty broad selection of possible marketing angles, from more obvious products like a turkey baster to less obvious products to a dog sweater vest.
If you’re marketing a brand that is anything but Halloweeny, it’s time to think outside the box. Believe it or not, this particular holiday is giving you the opportunity to really stand out. You won’t be fighting every other brand in your space for customer attention (at least not the way you will in the next couple of weeks).
As if influencer marketing isn’t enough of a tangled web already, Snapchat came along and confused the heck out of everyone over the age of 25.