Saphia Lanier

September 16, 2019

Campaign Examples

Our Quick-and-Dirty Guide to Increase App Downloads with Social Marketing

Saphia Lanier

September 16, 2019

Campaign Examples

You probably think your app is awesome, and the thought of someone not being impressed by it is a real buzzkill. So, let's make sure they’re impressed. Here’s how to use social media to increase app downloads.

Justine Camacho

September 13, 2019

Event/ Holiday Marketing

8 Cool Halloween Marketing Ideas for your Startup or Small Biz

Justine Camacho

September 13, 2019

Event/ Holiday Marketing

8 Cool Halloween Marketing Ideas for your Startup or Small Biz

Our hit list of cool Halloween marketing ideas for startups, storefronts, offices and local businesses. Use these concepts to grow your audience on social media and boost your brand awareness.

Saphia Lanier

September 9, 2019

Research and Statistics, Insights

What Makes Them Buy: Generation Z

Saphia Lanier

September 9, 2019

Research and Statistics, Insights

Born roughly between 1995 and 2010, Generation Z commands a remarkable $143 billion in buying power, which is impressive when you consider that most of them haven’t even entered the job market yet. In this post, we provide key insights into what makes them buy.

Guest Post

September 2, 2019

Insights

Why Influencers May be the Solution to Your B2B Marketing Problem

Guest Post

September 2, 2019

Insights

Why Influencers May be the Solution to Your B2B Marketing Problem

Can you use influencers to boost the performance of a B2B marketing campaign? Short answer: Yes. Here’s how to get greater brand visibility by partnering with B2B influencers.

Sorilbran Stone and Saphia Lanier

August 29, 2019

Campaign Examples, Strategy and How-To

How to Market to CBD Oil's Biggest Buyer with Your Next Campaign (Millennial Women)

Sorilbran Stone and Saphia Lanier

August 29, 2019

Campaign Examples, Strategy and How-To

How to Market to CBD Oil's Biggest Buyer with Your Next Campaign (Millennial Women)

Crazy demand for CBD oil has made the cannabis industry one of THE fastest-growing markets. One of the key demographics CBD brands are going after is millennial women.

Lauren Jung

August 27, 2019

Metrics and ROI

How to Roll Out Your First Influencer Campaign... And What to Expect When You Do

Lauren Jung

August 27, 2019

Metrics and ROI

How to Roll Out Your First Influencer Campaign... And What to Expect When You Do

Influencer marketing ROI is crucial to understand before you get started with campaigns because it defines your success. In fact, it's probably the one area brands struggle with the most.

Danielle Hayes

August 27, 2019

Social AF

8 Social Media Tools That Will Save Your Small Business Tons of Time

Danielle Hayes

August 27, 2019

Social AF

8 Social Media Tools That Will Save Your Small Business Tons of Time

If you’re still struggling to manage social media with your limited resources, we have a hit list of 8 time-saving social media tools that will you streamline things when it’s time to get your brand online.

Sorilbran

August 22, 2019

Strategy and How-To

CBD Products + Gen X Dads: The Best Ways to Catch the Eye of Men Over 40

Sorilbran

August 22, 2019

Strategy and How-To

CBD Products + Gen X Dads: The Best Ways to Catch the Eye of Men Over 40

Marketing to Gen X men isn’t as simple as triggering FOMO with a few Instagram posts. This is particularly true of men over 40. Here are two strategies to help you get your CBD products in front of this influential demographic.

Guest Post

August 15, 2019

Metrics and ROI

The 7 Metrics Your Site Should Track In Traffic/Clicks Influencer Campaigns

Guest Post

August 15, 2019

Metrics and ROI

The 7 Metrics Your Site Should Track In Traffic/Clicks Influencer Campaigns

Here are the 7 key user actions Google Analytics can track that impact the effectiveness of an influencer campaign designed to get website traffic and clicks.

Sorilbran

August 14, 2019

Strategy and How-To

How to Tailor Instagram Posts to Grab the Baby Boomer CBD Market

Sorilbran

August 14, 2019

Strategy and How-To

How to Tailor Instagram Posts to Grab the Baby Boomer CBD Market

The over-55 crowd accounts for 14% of the CBD market - that 1 in 7 buyers. But you can’t target them on auto-pilot, lumped in with your other marketing content. In this post, we’re telling you how your CBD brand can catch the eye of Boomers.

Emily Hogoboom

August 9, 2019

For Bloggers

The 7 Things Big Brands Want to See In Your Influencer Media Kit

Emily Hogoboom

August 9, 2019

For Bloggers

The 7 Things Big Brands Want to See In Your Influencer Media Kit

In this handy, little guide, you’ll find pretty much everything you need to know to put together a killer influencer media kit so you don’t have to miss out on any more cool collaborations.

Sorilbran Stone and Saphia Lanier

August 5, 2019

Strategy and How-To

CBD Marketing: An Influencer Strategy That Will Get More Eyes On Your Brand

Sorilbran Stone and Saphia Lanier

August 5, 2019

Strategy and How-To

The CBD industry is expected to grow to $23 billion in US sales by 2023. For CBD brands, positioning is going to be everything since regulations are making marketing CBD tough for them. Here’s a CBD marketing strategy to help cannabis brands launch targeted influencer campaigns.

Sorilbran Stone and Saphia Lanier

July 30, 2019

Industry Deep Dive

Everything You Could EVER Need to Know About the CBD Industry (Seriously)

Sorilbran Stone and Saphia Lanier

July 30, 2019

Industry Deep Dive

Everything You Could EVER Need to Know About the CBD Industry (Seriously)

In this post, find out everything you need to know about the CBD industry that will affect your CBD marketing efforts across social media.

Saphia Lanier

July 22, 2019

Infographics, Back to School

All the Stats You Need to Rock Your Back-to-School Campaign [Infographic]

Saphia Lanier

July 22, 2019

Infographics, Back to School

All the Stats You Need to Rock Your Back-to-School Campaign [Infographic]

150 data points, a half-dozen influencer marketing strategies… presenting The Shelf's Back-to-School 2019 sales and marketing infographic.

Sorilbran

July 18, 2019

Campaign Examples

Here’s How You Can Incorporate Virtual Influencers Into Your Next Campaign

Sorilbran

July 18, 2019

Campaign Examples

Here’s How You Can Incorporate Virtual Influencers Into Your Next Campaign

In this post, learn 8 tactics from big brands you can copy to work with virtual influencer like Miquela and Shudu in a way that’s authentic to your brand.

Sorilbran

July 16, 2019

Insights, Industry Deep Dive

Designer Virtual Influencers Are the Next-Gen Instagram Celebrities

Sorilbran

July 16, 2019

Insights, Industry Deep Dive

Designer Virtual Influencers Are the Next-Gen Instagram Celebrities

We’re digging up the goods on virtual influencers, and answering one important question: Can virtual influencers drive marketing outcomes, or are they a gimmick?

Sorilbran

July 9, 2019

Back to School, Insights

What Makes Them Buy: Millennial Parents & Gen Alpha Kids

Sorilbran

July 9, 2019

Back to School, Insights

What Makes Them Buy: Millennial Parents & Gen Alpha Kids

In this post, we look specifically at young families headed by Millennials to gain some insights on how Millennial parents and their Generation Alpha kids use social media to make purchasing decisions.

Sorilbran

June 20, 2019

Back to School

How to Nail the Timing of Your Back to School Campaign

Sorilbran

June 20, 2019

Back to School

Are you ready to roll out your back-to-school campaign but you’re not sure June is the time to start? Well, in this post, we break down for you four phases of rolling out a successful back-to-school campaign.

Sorilbran

June 3, 2019

Guides

The Macro Guide to Micro-Influencers 2019 Edition

Sorilbran

June 3, 2019

Guides

The Macro Guide to Micro-Influencers 2019 Edition

Are there benefits to using micro-influencers over other influencers? Learn to work with micros in your next successful influencer marketing campaign.