Come one, come all to read the latest influencer marketing research , stats and trends in the epic stats-riddled post. It’s the State of Influencer Marketing by the Numbers.
You have the whole marketing team holed up in a meeting room powering through another brainstorming session, trying as hard as possible to come up with something fresh and exciting for their next campaign. “We could use cute animals?” - but you did that last Spring. “Maybe we could find a celebrity to tout the product?” - there’s no way your budget would cover that.
But, don’t despair! There’s one option you still haven’t looked into yet, and that’s tapping into your consumers, and taking advantage of some killer UGC.
In just a few weeks, the European Union is set to roll out the General Data Protection Regulation (GDPR), a law designed to protect the personal data of EU citizens and enable them to retain control over what happens to their personal information when it gets in the hands of well… merchants and marketers. That’s not all it covers, but for our purposes, that’s what matters.
You may have heard the buzzing around the web about the May 25th implementation of Regulation (EU) 2016/689, most commonly known as the General Data Protection Regulation (GDPR). The regulation, which governs how brands, service providers, organizations, and marketers use the data they collect from EU residents, will be the most drastic change to affect data privacy in more than twenty years.
Most of the algorithm news this year has been centred around Facebook and their recent changes. But, that doesn’t mean that other platforms aren’t following suit. Instagram has been making changes to its own algorithm recently, and these changes have been shaking up marketing strategies across the country. Since Instagram is owned by Facebook, is it really that big of a surprise?
Choosing which platform to utilise in your influencer marketing campaign is no easy feat, especially with new platforms popping up all the time (Hi Vero, here’s looking at you!). And when one of those platforms has had as much negative press surrounding it as Snapchat has - how can you know if it’s the right place for your brand?
It’s no surprise that more and more brands are looking to get in on the marketing powerhouse that is influencer marketing. With reports coming in that tell us how 92% of consumers now trust recommendations from individuals (even complete strangers) over brands, there’s never been a better time to join the game.
In a lengthy post early this year, Mark Zuckerberg announced how he would be changing up Facebook’s news feed algorithm again and started a rush of panicked meetings by digital marketing teams across the globe. Once again, Zuckerberg has adjusted his platform in such a way that brands and businesses are going to find it even harder to reach their target audience than ever before.
This time last year, the internet was ablaze with one of the hottest influencer marketing campaigns of our time - The Fyre Festival. Claiming to be the new Coachella, and located on a stunning private island in the Bahamas, celebrities from across Instagram were filling our feeds with promises that we’d suffer some serious FOMO if we missed out.