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What Makes Them Buy Back-to-School Edition: Millennial Parents & Gen Alpha Kids

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What Makes Them Buy Back-to-School Edition: Millennial Parents & Gen Alpha Kids

In this post, we look specifically at young families headed by Millennials to gain some insights on how Millennial parents and their Generation Alpha kids use social media to make purchasing decisions.

The Macro Guide to Micro-Influencers 2019 Edition

The Macro Guide to Micro-Influencers 2019 Edition

Micro-influencers make the Instaworld go ‘round. They are the army of social media users who don’t have millions of followers - or even hundreds of thousands of followers - but they know how to communicate with and get their followers to TAKE ACTION. And that’s what makes them extremely valuable to brands.

Which Social Media Networks Drive The Most ROI?

Which Social Media Networks Drive The Most ROI?

Which type of influencer campaign should you use to launch a product on Instagram? There IS an answer. In this article, we’ll take a look at how you can measure, track, optimize, and understand social media ROI, and choose the social media platform that will deliver the greatest ROI for your campaign.

How Brands Are Using Experiential Marketing to Drive Sales

How Brands Are Using Experiential Marketing to Drive Sales

Whether or not you happen to be in the business of selling experiences, you need a strategy that dives head first into the experience economy. In this post, we discuss how brands (especially travel brands) are getting the attention of that all-important Millennial market by creating remarkable, branded experiences.

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6 Mother’s Day Marketing Strategies to Boost Foot Traffic

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6 Mother’s Day Marketing Strategies to Boost Foot Traffic

Mother’s Day is one of THE MOST celebrated holidays on earth. In this post, we put together a list of six Mother’s Day marketing strategies to help brick-and-mortar retailers boost in-store foot traffic.