How Facebook’s Algorithm Change Will Affect Influencer Marketing

How Facebook’s Algorithm Change Will Affect Influencer Marketing

In a lengthy post early this year, Mark Zuckerberg announced how he would be changing up Facebook’s news feed algorithm again and started a rush of panicked meetings by digital marketing teams across the globe. Once again, Zuckerberg has adjusted his platform in such a way that brands and businesses are going to find it even harder to reach their target audience than ever before.

Ten Ways to Improve Visibility and Engagement During Your Next Super Bowl Marketing Campaign

Ten Ways to Improve Visibility and Engagement During Your Next Super Bowl Marketing Campaign


It’s time to plan your Super Bowl influencer marketing campaigns. We are weeks away from Super Bowl LII, which means social media is about to become one big, loud conversation about food, style, and football (because that’s what the Super Bowl is about on social).

For all intents and purposes, the Super Bowl is one of America’s biggest holidays. Money magazine puts per-person spending for the Super Bowl smack-dab between Halloween and the Fourth of July. It is the second biggest eating holiday of the year, generating $14.1 billion in consumer spending. Surprisingly, the number of women tuning in to the Super Bowl is increasing. Women now account for 43 percent of Super Bowl viewers.

14 Well-Styled Christmas Posts from Instagram Influencers Who Know How to Get Eyes on Your Brand

14 Well-Styled Christmas Posts from Instagram Influencers Who Know How to Get Eyes on Your Brand

Influencer marketing is one-part science and perhaps three-parts art. The science of influencer marketing – pairing products with influencers and using campaigns to deliver certain results – is the driving force behind any campaign, but the creativity and artistry of a post is what gets a sponsored post the attention of its target audience.