One of the challenges marketers face as they make the transition into influencer marketing is trying to figure out the best ways to measure the success of a campaign. In a perfect world, a brand would spend a few thousand bucks and get their product in front of a million new prospects, 1% of whom would buy.
The list goes: Black Thursday, Black Friday, Small Business Saturday, an official day of rest, and Cyber Monday. Or, in Walmart’s case, Cyber Week. During this tiny little block of just 5 days, US retailers – which depend on 4th Quarter sales to meet their annual sales goals - have traditionally gone from being financially in the red to being in the black.
One of the primary benefits of Thanksgiving marketing is that there’s a considerably wide range of products that can intuitively fit your Thanksgiving Day marketing campaign. Unlike, say… Mother’s Day, where a brand may not find real value in running spots to promote a new power drill (Mother’s Day is usually focused on doing something for Mom, not the other way around), Thanksgiving Day provides marketers with a pretty broad selection of possible marketing angles, from more obvious products like a turkey baster to less obvious products to a dog sweater vest.
If you’re marketing a brand that is anything but Halloweeny, it’s time to think outside the box. Believe it or not, this particular holiday is giving you the opportunity to really stand out. You won’t be fighting every other brand in your space for customer attention (at least not the way you will in the next couple of weeks).
As if influencer marketing isn’t enough of a tangled web already, Snapchat came along and confused the heck out of everyone over the age of 25.