User Generated Content and Influencer Marketing

User Generated Content and Influencer Marketing

You have the whole marketing team holed up in a meeting room powering through another brainstorming session, trying as hard as possible to come up with something fresh and exciting for their next campaign. “We could use cute animals?” - but you did that last Spring. “Maybe we could find a celebrity to tout the product?” - there’s no way your budget would cover that.

But, don’t despair! There’s one option you still haven’t looked into yet, and that’s tapping into your consumers, and taking advantage of some killer UGC.

Managing Follows, Opt-ins, and Emails Under GDPR

Managing Follows, Opt-ins, and Emails Under GDPR

In just a few weeks, the European Union is set to roll out the General Data Protection Regulation (GDPR), a law designed to protect the personal data of EU citizens and enable them to retain control over what happens to their personal information when it gets in the hands of well… merchants and marketers. That’s not all it covers, but for our purposes, that’s what matters.

Influencer Marketing, Social Media And GDPR

Influencer Marketing, Social Media And GDPR

You may have heard the buzzing around the web about the May 25th implementation of Regulation (EU) 2016/689, most commonly known as the General Data Protection Regulation (GDPR). The regulation, which governs how brands, service providers, organizations, and marketers use the data they collect from EU residents, will be the most drastic change to affect data privacy in more than twenty years.

Here's How the New Instagram Algorithm Actually Works

Here's How the New Instagram Algorithm Actually Works

Most of the algorithm news this year has been centred around Facebook and their recent changes. But, that doesn’t mean that other platforms aren’t following suit. Instagram has been making changes to its own algorithm recently, and these changes have been shaking up marketing strategies across the country. Since Instagram is owned by Facebook, is it really that big of a surprise?