Meta’s Andromeda update has been live for over a year. TikTok’s Smart+ has matured. And…
Credibility > Popularity: Google Recognizes Creators with the Creator Designation
The role of influencers is undergoing a significant transformation. As brands increasingly rely on influencer…
US TikTok Ban Update: A Comprehensive Guide to the TikTok
Tick..tock…tick…tock. No, I’m not referencing the famous Ke$ha song. Rather, I’m counting down the seconds…
Are Fake Reviews Illegal? The FTC’s Crackdown on Fake Reviews and Buying Followers
We would never say the words, “Told you so” because we’re super classy. Very gracious.…
The Amazon Lawsuit: Implications for Brands Selling on the Platform
The ongoing antitrust case against Amazon brought forth by the US Federal Trade Commission and…
Allowlisting vs. Whitelisting: Why the Industry is Retiring the Term “Whitelisting”
If you’ve had the experience of joining a meeting and having someone use the term…
The Shelf Launches Holiday Influencer Campaign for Trendy Plus-Size Fashion Brand
The well-known lifestyle brand has partnered with The Shelf Influencer Marketing Agency to highlight the…
The Shelf Named to the Inc. 5000 List of the Fastest-Growing Private Companies in America
NEW YORK, August 17, 2021 – Inc. magazine today revealed that The Shelf Full-Funnel Influencer…
New Report: The State of Influencer Marketing After the Events of 2020
Our new report shows data that documents how the influencer space made a HUGE shift…
Audience Poll: Tutorials, Memes are the most wanted influencer content
Just when you thought you mastered which camera angles create the most compelling Instagram pics…
Press Release: The Shelf Releases New Guide On Pinterest Influencer Marketing
FOR IMMEDIATE RELEASE New Guide by NY Influencer Agency Shows Other Agencies How to Use…
Fake Ambassador Programs
Brands Are Targeting Teens with Coupon Codes and Calling Them Ambassador Programs! I’ve got a…
Press Release: The Shelf CEO Accepted Into Forbes Agency Council
FOR IMMEDIATE RELEASE Atul Singh, CEO of The Shelf Full-Funnel Influencer Marketing™ Accepted Into Forbes…
3 Things You Just Gotta Know About Partnering With Male Influencers
Male influencers account for just 22% of all influencers and create only about 15% of…