Can Brands Market During the World Cup Without FIFA Sponsorship? Short answer: Yes. Longer answer:…
Things We Unlearned at Social Media Week
April 22, 2026
Things We Unlearned at Social Media Week
The Takeaway The Shelf team attended ADWEEK’s Social Media Week 2026 in New York City.…
Enterprise Influencer Marketing KPIs: The 3-Layer System CMOs Use to Forecast Revenue
TL;DR Your CEO asks, “How much incremental revenue did we actually drive from the influencer…
Creative Testing Evolved: What Andromeda Actually Changed (And What It Didn’t)
Meta’s Andromeda update has been live for over a year. TikTok’s Smart+ has matured. And…
What Makes Them Buy: Millennial Parents in 2025
TL;DR Section TL;DR Key Takeaways Millennial parents are digitally immersed and socially connected, relying on…
How to Launch a Product on Instagram in 8 Simple Steps
TL;DR Section TL;DR Key Takeaways Plan your campaign with precision and ample lead time. Define…
Spice Up Food Brand Marketing With the Interest Graph
The new year brings fresh opportunities for food brands to connect with their audiences in…
The Beginner’s Guide to Facebook Influencer Marketing
With the rise of TikTok and the staying power of Instagram, it’s natural to wonder…
Influencer Partnerships: The Agency’s Technical Guide to Choosing the Right Influencers
Influencer partnerships are an effective method for boosting brand awareness and driving action among your…
The Price of Influence: How To Set Your Influencer Marketing Budget
Pink graphic featuring coins and character holding piggy bank below the text: The Price of Influencer: How to Set Your Influencer Marketing Budget
Influencer Marketing for Crowdfunding: How It Works
So you’re looking to start crowdfunding and you think influencer marketing can help? Ding! Ding!…
What Is Crypto Influencer Marketing and Does it Work?
By now, you probably know what a splash influencer marketing has made in Web2. But…
The Marketer’s Guide to YouTube Features
YouTube influencer campaigns may be the key to leveling up your marketing strategy IF you…
How To Use Pinterest Marketing To Power Your Influencer Strategy
Bloggers may be clued in on something your brand is actually missing: Pinterest is an…
The 2023 Guide to Influencer Marketing Strategy (hit those KPIs!)
Welcome to The Shelf’s complete guide to influencer marketing strategy. If there ever was a…