Traditional search is built on intent. But the interest graph is built on inference. That…
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How to Build Brand Awareness in the Interest Graph Era
Brand awareness is no longer just about reach—it’s about being discoverable in the spaces where…
20 Actionable Insights, Stats, and Trends to Win Mother’s Day 2025
Mother’s Day isn’t just another Sunday in May. It’s the emotional Olympics of retail. Shoppers…
May 2025 Social Media Calendar
Welcome to the unofficial start of summer! Sure, we’re technically smack-dab in the middle of…
Mastering Social Media Algorithms: The Interest Graph vs the Social Graph
Originally published October 2023 In 2025, “Just posting” on social isn’t a strategy—understanding how interest…
The Shelf Earns Webby Award Nomination for Best B2B Social Campaign for Work with Engine
Recognized alongside LinkedIn and Ogilvy for excellence in social innovation and performance-driven influencer marketing. April…
Lore: How Personal Stories Are Driving Creator Influence in 2025
For years, we’ve been obsessed with creator content—the quality of their photos, the polish of…
2025 April Social Media Calendar
As the rain rolls in with the month of April, so do some big celebrations. …
March 2025 Social Media Calendar
It’s time to do a little social media planning, and for that, you’ll need our…
From Short-Form to Decentralization: The Platform Trends That Will Impact the Creator Economy
Surely by now you’ve noticed that the platforms we rely on to create, share, and…
How to Repurpose Seasonal Influencer Content for Maximum Impact Year-Round
At a time when marketing budgets are getting tighter and brands are being asked to…
2025 ECommerce Trends: How Brands Are Redefining Monetization
Commerce is no longer just about the transaction—it’s about creating seamless, engaging, and personal experiences…
From Interest Graphs to Fandoms: 3 Trends Shaping Social Media Engagement in 2025
Audience engagement isn’t just about getting views or likes—it’s about building meaningful connections that resonate…
The Shelf Wins Two Summit Awards for Peelz Citrus: Embrace the Bold Campaign
Award-Winning “Embrace the Bold with Peelz Unleashed” Campaign Recognized for Marketing Effectiveness and Visionary Digital…
Spice Up Food Brand Marketing With the Interest Graph
The new year brings fresh opportunities for food brands to connect with their audiences in…