We dream up 🔥 marketing strategies for fashion brands.

We are a full-service influencer marketing agency with our own proprietary SaaS platform. We use data, strategy, and crazy-good ideas to create superbly clickable influencer campaigns that help fast, mid-range, luxury, and circular fashion brands and retailers be seen, heard, and remembered.

We dream up 🔥 marketing strategies for fashion brands.

We are a full-service influencer marketing agency with our own proprietary SaaS platform. We use data, strategy, and crazy-good ideas to create superbly clickable influencer campaigns that help fast, mid-range, luxury, and circular fashion brands and retailers be seen, heard, and remembered.

Fashion marketing can be a beast. High-end brands have to toe the line between building awareness and maintaining exclusivity. Fast fashion brands must contend with industry and social trends that can make it tough to market new looks without canceling themselves or triggering a movement. Whatever your marketing goals, whatever your challenges, The Shelf’s team can dream up targeted campaigns with custom strategies that will grab the attention of even the most discerning fans of fashion. Our campaigns will help you find, connect with, and guide your customers along the path-to-purchase, and through each stage of their decision-making process. Read on to learn how we’re different.

Creative Concepts

Whether you're a fashion brand or a fashion retailer, chances are you have some very specific goals that you need to meet this month / quarter / year. Our creative strategists craft campaign concepts with your goals in mind. That's how we (and you) stay winning! ✨

Relationship-Building

Our platform delivers hundreds of thousands of profiles for fashion influencers from all over the globe. Plus, after 9 years in the biz, our account managers have forged relationships with a pretty remarkable network of fashion influencers.

Bot-Free Zone

In addition to being able to access plenty of profiles, we can also uncover the bad actors who buy followers and engagement. We like to keep things bot-free. And nobody really likes bad actors, so...

Campaign Dashboard

Monitor your campaign from our full-featured campaign dashboard. You'll have the tools you need to watch your campaign as it rolls out and glean key insights in real-time.

Full Content Rights

Once influencer contracts are signed, you'll have access to campaign content right from the dashboard. Reuse influencer content across the web in other digital marketing efforts for your fashion brand.

Quality Content

Quality control is an important aspect of our company culture. We have art directors, copywriters, and strategists who assess influencer content on the regular. Then, they provide fashion influencers with the necessary feedback to make sure your campaign delivers the highest ROI.

Optimizing

We make it a point to roll out influencer campaigns in stages so your account manager and strategist can evaluate each post (hello, QC) and make tweaks as needed. We continually optimize the content produced from your fashion campaign for better and better results.

Path-to-Purchase

There’s life beyond brand awareness!! That's why we structure campaigns to help you find the #fashionista and #gentlemensfashion crowd, wherever they may be in their purchase process.

Vertical : Fashion

We have clients in a wide range of verticals. Check out some of our recent fashion campaigns.

We Build Tech-Driven Fashion Campaigns

The best fashion campaigns are driven by data. We use natural language processing and machine learning to determine which fashion influencers, creative concepts, and audiences will deliver the best results for your fashion campaign.

Data Shapes Our Fashion Campaigns

We study your market, your audience and your competitors. We know how to analyze trends and incorporate our findings into your campaign. It's why we're so darn good at rolling out fashion campaigns.

Behavioral Marketing

At the end of the day, the only thing that matters are the results you get. Influencer selection is a big part of that. So, we go beyond choosing influencers that are a match to deciding which fashion influencer has the right audience to help fashion brands accomplish their marketing goals.

Optimized for Your Customer's Path to Purchase

We create an “echo chamber effect” that lets us use the visuals and messaging from your fashion campaign to show up at different points along your customer’s path to purchase. We combine our unique targeting capabilities with our ability to whitelist influencer content, so it’s delivered to social media users as ads directly through influencer accounts. This nifty little technique widens your net by allowing you to target social media users beyond the influencer’s audience.

Whitelisting

We build custom targeting strategies for your influencer-generated content to drive the best results for your brand. Our average CPC on Facebook is $0.41. That's less than half of what the typical Facebook advertiser pays per click at $0.97.

Retargeting Funnel

We're a likable bunch, which allows us to build and leverage good relationships with fashion influencers to get usage + advertising rights, enabling us to run whitelisting campaigns with 30% engagement rates!

Fashion Campaigns

We work with some of the most influential fashion-forward icons, creators, and life stylists.

Schedule a quick call with one of our strategists and learn how our fashion campaigns can guide your customers through each stage of their decision-making process, from activation to conversion.

Schedule a Strategy Call