Well, there are several really good reasons to launch an influencer campaign on Instagram. The first, and most important, reason for choosing Instagram for your influencer marketing efforts is that Instagram is one of the most active and profitable marketing channels for brands. Working with Instagram influencers to promote products is a proven way to reach new audiences.
Grammers don’t mind branded content
Believe it or not, most Instagram users don’t mind seeing sponsored content from their favorite influencers. Legitimate influencers tend to be very particular about the types of brand collabs they accept. In fact, influencers are more likely to turn down an opportunity than to accept it if they don’t believe the brand would be of interest to their followers.
It’s how they keep their sway, their credibility, their followers. In that way, professional Instagram influencers follow influencer marketing best practices. Instagram users are accustomed to seeing brands in their feeds. In fact, something like 200 million Instagram users visits at least one business profile every day. About 8 in 10 Instagrammers use the platform to research products and services.
Users rely on Instagram for product discovery
Instagram’s also emerged as an important marketing channel for reaching consumers at a time when they don’t mind being approached by brands. That’s worth mentioning because that’s not always the case, right? If you’ve ever let your finger hover over the countdown to YouTube’s Skip Ad button, you understand what we mean.
According to a Bustle survey, 81 percent of millennial women polled say their time on social media is the best time for brands to reach them. For Gen Zers, 73 percent of teens say Instagram is the best way for brands to reach them.
Instagram Influencer marketing could end up being a great opportunity for you to find the right target audience for your brand and increase your visibility, engagement, and clicks.
Brands can reach their customers on Instagram (and influencers are EXPERTS at getting organic reach)
Over two billion people use Instagram every month and spend around 12 hours a month on the app.
Now, it’s true that Instagram reaches approximately 25 percent of the global population. But it’s also true that organic reach is down to its lowest ever, with the average post from an Average Joe reaching less than 1 percent of Joe’s audience.
That leaves the 71 percent of US businesses currently using Instagram as a marketing channel needing a legitimate plan to get eyes on their products.
Part of what makes influencers so valuable to brands is the fact influencers are really great at getting people to engage with their content. The more engaging a social media creator’s content is, the more the Instagram algorithm will favor their content and show it to wider and wider audiences. That’s how brands are able to solve the organic reach problem.