We are a full-service influencer marketing agency with our own proprietary SaaS platform. We use data, smarts, and crazy-good ideas to plan, execute, manage, and optimize beautiful, click-worthy influencer campaigns to get your food brand on the table.
We are a full-service influencer marketing agency with our own proprietary SaaS platform. We use data, smarts, and crazy-good ideas to plan, execute, manage and optimize beautiful, click-worthy influencer campaigns to get your food brand on the table.
Tell us your marketing goals and we’ll dream up an influencer campaign that invites the most captivating storytellers to extol the virtues of your food brand. Beyond the pretty flat-lays and recipe posts, we will carve out a custom food marketing strategy packed with cool concepts, creative ideas, and unexpected use cases for your product.
Let’s thrill people again, okay? It’s food! Glorious food!
We build influencer campaigns for food brands that’ll guide your customers through each stage of their decision-making process and move them along the path to purchase, whether it’s across demographics, across channels, or across the web. Read on to learn how (else) we’re different.
Nothing wrong with cookie cutters, but those aren't the kinds of campaigns we run. We custom-build influencer campaigns to meet the specific goals you've set for your brand. That's how we make sure your food products can make the transition from being an in-feed post to being a budgetary staple.
The Shelf platform allows us to view the profiles of tens of thousands of foodies, chefs, and bloggers across hundreds of nuanced niches in the food space. So, there's always a way to find the right influencers to make our strategists' creative concepts look stop-scroll amazing. This is why we can run more targeted campaigns.
We see the nitty-gritty details of influencers, so we know whether or not they have real influence - or if it's a case of bought followers (yikes). And when it's real influence, we have the data and tools to find the categories in which influencers are the most and least influential.
Get real-time info on your campaign right from our client dashboard. Monitor the progress of your campaign and manage your team to make sure everything with your food campaign stays on track.
Once influencer contracts are signed, you'll have access to campaign content right from the dashboard, giving you the opportunity to easily download and repurpose content from foodies, chefs, and bloggers who are working on your campaign. Then, you can use that content across your different branded channels. Or however the heck you want.
We have a team full of creatives, technologists, and strategists who take content pretty darn seriously. So both the campaign concepts and the content are seen by our copywriters, creative strategists, and account managers before and after they go live.
We roll out influencer campaigns in stages so your account manager and strategist can evaluate each influencer's food post (because QC) and make any necessary tweaks to the content or your campaign as needed. We'll continually optimize your food campaign for better and better results.
We get that there's more to food marketing than just brand awareness, so we structure campaigns for cross-channel, full-funnel activation to take shoppers from awareness to raving fans.
Vertical : Food and Beverage
``Our experience working with The Shelf has been seamless and efficient. We feel as if they are a part of our internal team because we work so closely with constant open communication. Their creative concepts are completely unique in comparison to other influencer marketing teams and platforms.``
``Their campaign concepts not only exemplify our brand pillars in unique and creative ways but they also offer great niche options that encompass humor, wit, and originality that capture the attention of new target audiences. Campaign timelines are efficient from the conceptual stage through execution and end with clear and comprehensible recap reporting.``
``We’ve had a phenomenal experience working with The Shelf. Everyone has been very knowledgeable, attentive, quick to respond, and completely on-point. Also, I love the system that you have for approving influencers. Everything is extremely self-explanatory and easy to use.``
``Y’all have been great to work with – managing us, being malleable, and overall incredibly willing to grow with us. That’s great to find in a partner!``
``This dashboard is giving me life. So much better than an excel spreadsheet.``
``This is exactly what I wanted from an agency, so I am so happy to work with you guys. You’ve made it so streamlined and easy for me. So thank you so much!”
``We just saw such great success with you guys and the concepts were so fresh and so engaging that we still use the content (from 2018-19) more than a year later (2020). I mean, it's beautiful.``
Our food campaigns are driven by technology. We use natural language processing and machine learning to make the best decisions around food influencer selection, campaign concepts, and audience targeting.
We assess food brands and food retailers in your market, the food industry as a whole, and your target demographic. We check out the industry trends and build unique food campaigns that will make your brand and your products stand out in a crowded market.
To us, the only thing that matters are the results you get with your campaign. So, we go beyond choosing the foodies with the best pics and most engaged audience. We use data to determine which food influencer has the RIGHT audience to help you accomplish your campaign goals.
We combine unique targeting with the ability to deliver ads via influencers’ accounts (whitelisting). This allows new customers to see messaging and visuals from your food campaign from multiple non-brand sources. This increases their familiarity and comfort with your product or service.
We build custom targeting strategies for your influencer-generated content to drive the best results for your brand. Our average CPC on FB is $0.41. That's less than half of what the typical Facebook advertiser pays per click at $0.97.
We're kind of the cool kids in this whole thing. We're great at building good relationships with food influencers, allowing us to get our clients usage + advertising rights, enabling us to run whitelisting campaigns with 30% engagement rates!
We work with some of the most amazing foodies, chefs, and recipe artists... people who understand your audience and know how to weave brilliant stories.
Schedule a quick call with one of our strategists and learn how one of our food campaigns can guide your customers through each stage of their decision-making process, from activation to conversion.
Schedule a Strategy Call