We know a thing or two about beauty...

We’re a full-service influencer marketing creative + strategy agency. We use our own proprietary SaaS platform to plan, execute, manage, and optimize our clients’ campaigns.

We know a thing or two about beauty...

We’re a full-service influencer marketing creative + strategy agency. We use our own proprietary SaaS platform to plan, execute, manage, and optimize our clients’ campaigns.

Cross-channel marketing. That’s what we’re talking about, right? Consumers don’t buy beauty products just because they saw them in an influencer’s feed. That said, we’re the type of influencer agency that: a) knows that, and b) builds cross-channel influencer campaigns that will provide multiple opportunities for you to reach your customers all along their path to purchase. We’re great at transforming your cosmetic and skincare promotion ideas into ad campaigns, YouTube explainer videos, and all other types of paid + organic content. We dream up concepts that’ll resonate with your audience, and we partner you with influencers who can deliver click-worthy creative assets you’ll be able to use for years to come.

Strategy + Planning

There's no one-size-fits-all in the beauty game, and no one-size-fits-all in influencer marketing, either. So, we tailor beauty campaigns to reach specific goals for your brand.

Relationships

Our influencer platform gives us access to a HUGE network of beauty, skincare, and MUA influencers from around the globe. Over the past 9 years, we've been able to establish fantastic relationships with hundreds of creators who are wizards with a brush.

Fraud Detection

Robust social media profiles provide us with all the data we really need to spot fake influencers. So, we can flag and weed out any beauty "unfluencers" before we ever bother to shortlist them.

Client Portal

Get real-time access to your campaign and use our dashboard to monitor progress, micro-manage (if that's your thing), and make sure everything is on track.

Reusable Content

Good news - we take care of the contracts! And you'll have access to all of your influencer-generated content. Just download what you want right from your dashboard, and reuse the content in your other beauty marketing campaigns.

Quality Control

Our team is chock-full of people who take content seriously. So, campaign concepts and content are seen by our copywriters, creative strategists, and account managers before and after they go live.

Optimization

We'll roll out your beauty campaign in stages so your account manager and strategist can evaluate each post (again, QC) and make tweaks to the content or to your campaign as needed. We continually optimize for better and better results.

Full Funnel

We know there's more to conversions than just brand awareness, so we structure campaigns for cross-channel, full-funnel activation to take beauty shoppers from awareness to raving fans.

Vertical : Beauty

We have clients in most verticals. Check out the results we got with these beauty campaigns.

Every Decision for Beauty Campaign Springs From Technology

We see influencer marketing as the happy marriage between science and art: it’s data, technology, and creative ideas. We use natural language processing and machine learning to determine which beauty influencers, creative concepts, and targeting criteria will be the most impactful for your campaigns.

Data-Driven Campaigns

We evaluate the other beauty brands in your market, the beauty industry as a whole, and your target demographic. We check out the beauty trends and build unique campaigns that will make your brand and your products stand out in a crowded market.

Laser-Focused Targeting

We are able to laser-focus the targeting for beauty campaigns because we rely on technology and data to show us which beauty influencers have the right audience to help you meet your campaign goals.

Full-funnel Marketing

Build your own echo chamber. By combining our unique targeting capabilities and ability to deliver ads via influencers’ accounts, new customers will see messaging from multiple non-brand sources increasing their familiarity and comfort with your product or service.

Whitelisting

We build custom targeting strategies for your influencer-generated content to drive the best results for your brand. Our average CPC on Facebook is $0.41. That's less than half of what the typical Facebook advertiser pays per click at $0.97.

Retargeting Funnel

We rely on our strong relationships with beauty influencers to get usage + advertising rights, enabling us to run campaigns with 30% engagement rates!

Beauty Campaigns

We work with amazing Beauty Influencers to create meaningful stories, experiences, and videos.

Schedule a quick call with one of our strategists and learn how one of our beauty campaigns can guide your customers through each stage of their decision-making process, from activation to conversion.

Schedule a Strategy Call