The Takeaway The Shelf team attended ADWEEK’s Social Media Week 2026 in New York City.…
Things We Unlearned at Social Media Week
April 22, 2026
Lore: How Personal Stories Are Driving Creator Influence in 2025
For years, we’ve been obsessed with creator content—the quality of their photos, the polish of…
From Short-Form to Decentralization: The Platform Trends That Will Impact the Creator Economy
Surely by now you’ve noticed that the platforms we rely on to create, share, and…
2025 ECommerce Trends: How Brands Are Redefining Monetization
Commerce is no longer just about the transaction—it’s about creating seamless, engaging, and personal experiences…
From Interest Graphs to Fandoms: 3 Trends Shaping Social Media Engagement in 2025
Audience engagement isn’t just about getting views or likes—it’s about building meaningful connections that resonate…
4 Creator Trends That Will Redefine Influencer Marketing in 2025
The role of creators in marketing has evolved dramatically, becoming central to how brands build…
The AI x Influencer Marketing Trend: Virtual Influencers and AI
Technology is totally reshaping how brands engage, connect, and create in 2025. From virtual influencers…
UGC Is Redefining Social Media Marketing in 2025—Here’s How to Leverage It
Get ready for a UGC smackdown! Wait, no, that’s UFC. But believe it or not,…