Bloggers may be clued in on something your brand is actually missing: Pinterest is an…
The 2023 Guide to Influencer Marketing Strategy (hit those KPIs!)
Welcome to The Shelf’s complete guide to influencer marketing strategy. If there ever was a…
Influencer Marketing for Conversions vs Influencer Marketing for Awareness
By far, the outcome our brand clients are most focused on in the current market…
How to Write an Influencer Brief That Gets AMAZING Campaign Content
Did you know that 3 in 4 marketing teams that have plans to run influencer…
A Marketer’s Guide to Influencer Allowlisting
You may have heard influencer allowlisting is a hot topic in the influencer marketing world,…
Social Commerce: How to Make Your Posts 100% Shoppable
Social commerce is a powerful tool for streamlining the buyer’s journey. It gives consumers a…
How to Loop Podcast Influencer Marketing Into Your Next Campaign
Have you ever thought about running a podcast influencer marketing campaign? We have. We actually…
Pinterest Influencers and Pinterest Ads Are Driving Sales for Skincare Brands
Have you ever found yourself clueless about how to use a makeup product? I have.…
The Ins and Outs of Using Influencer Marketing to Boost SEO (and Vice versa)
Originally posted Sep 2018 back in the olden days 🙃 Massive overhaul Jul 2020 😎…
Before Your Repost… Rules for Repurposing Influencer-Generated Content
A common outcome brands want to see from their influencer marketing campaigns is a growing…
Recession-Proof: Tips for Shifting Your Influencer Strategy Into High Gear
Being able to adapt to changes quickly is what makes marketers superheroes. Those who’ve been…
10 SPOT-ON EXAMPLES OF BRANDS THAT HAVE BUILT EXCEPTIONAL REFERRAL PROGRAMS
by Izabelle Hundrev When was the last time you bought something without reading customer reviews…
11 Effective Ways to Maximize Your Brand Presence on Social Media
If your brand, like most, happens to be one that’s working tirelessly to build a…
Election2020: Campaigning in the Time of Social Distancing
No Polls. No Canvassing. No Rallies. How to Reach Voters When Your Campaign Suddenly Has…
Influencers x Politics: Should the Two EVER Mix?
There’s no doubt that social media marketing is an effective method of reaching large swaths…