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Enterprise Influencer Marketing KPIs: The 3-Layer System CMOs Use to Forecast Revenue

April 20, 2026

TikTok Trends Explained_cover rsz
Influencer Strategies, Insights, Trending

TikTok Trends 101: Decoding TikTok’s Trend Ecosystem

Welcome to the wild and wonderful world of TikTok, where trends pop up faster than…

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The Shelf Team 2024-09-30T08:00:00-04:00
The Travel Stats You Need_cover rsz
Influencer Strategies, Insights

34 Travel Stats You Need to Know for a Brilliant 2024 Marketing Campaign

Are you looking to run a travel marketing campaign this year? Well, you’re in luck.…

Read More
Ariana Newhouse 2024-09-19T08:00:00-04:00
A multi-coloured grid of halloween miniatures which reads Last-Minute Tips for Getting In on This Year's Halloween Trends
Event/Holiday Marketing, Influencer Strategies, Insights

7 Halloween Trends That Can Help Fuel Your Winter Holiday Campaigns

Goblins, ghouls, and campaign goals, oh my! That’s right folks, Halloween is just around the…

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The Shelf Team 2024-08-08T12:00:00-04:00
2022 back to school spending
Event/Holiday Marketing, Influencer Strategies, Infographics, Insights

2024 Back-to-School Spending Infographic + Tips to Rock Your Campaign

It is officially back-to-school time. Every year, parents (and especially students) must face the inevitable:…

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Ariana Newhouse 2024-07-25T00:00:00-04:00
Insights

25 Essential Influencer Marketing Stats for Marketers

If you’re a marketer in 2024, chances are you’re on the influencer marketing train. Influencer…

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Ariana Newhouse 2024-07-10T00:00:00-04:00
Influencer Strategies, Insights

15 LinkedIn Stats Marketers Need to Know

Before we get to the LinkedIn stats, let’s talk a little about the platform. When…

Read More
Abigail Welcom 2024-06-06T00:00:00-04:00
colorful line illustration for article on Father's Day spending and Father's Day facts
Influencer Strategies, Infographics, Insights

24 Father’s Day Spending Stats and Quirky Facts [INFOGRAPHIC]

Fathers. The entire concept of nature providing a gatekeeper who instructs, protects, directs, and loves…

Read More
Sorilbran Stone 2024-06-05T00:00:00-04:00
The Facebook Stats_cover
Influencer Strategies, Insights

21 Facebook Stats Marketers Need to Know in 2024

Attention brands and marketers, Facebook turned 20 this year! Unlike the Friendsters and Vines of…

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Abigail Welcom 2024-05-28T12:00:00-04:00
Influencer Strategies, Insights

The Pinterest Stats Marketers Need to Know in 2025

When it comes to Pinterest, what do you think of? Maybe recipes, DIY projects, or…

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Abigail Welcom 2024-05-21T00:00:00-04:00
Influencer Strategies, Insights

13 Instagram Stats and Facts Marketers Need to Know

Since its release more than a decade ago, Instagram has not only become one of…

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Kira Sophia 2024-04-23T00:00:00-04:00
Influencer Strategies, Insights

The Future is Now: Unpacking the Stats on Gen Alpha’s Marketing Impact

Welcome to a new era. TikTok reigns supreme. Sustainability isn’t just a buzzword. And soon…

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Abigail Welcom 2024-03-28T00:00:00-04:00
Influencer Strategies, Infographics, Insights

2024 YouTube Audience Demographics: User Habits by Generation

If you have a handful (or a bucket full) of YouTube questions, you’re not alone.…

Read More
Sorilbran Stone 2023-12-11T12:00:00-05:00
Influencer Strategies, Infographics, Insights

24 YouTube Statistics for 2025: The Stats and Trends That Drive YouTube

A few years ago, the pandemic fundamentally changed the way most of us YouTube. The…

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Sorilbran Stone 2023-12-04T00:00:00-05:00
Influencer Strategies, Insights

7 Holiday Insights for the Most Wonderful Marketing of the Year

It’s the most wonderful time of the year. And that means it’s time to pull…

Read More
Ariana Newhouse 2023-11-22T00:00:00-05:00
Influencer Marketing 101, Influencer Strategies, Insights

Is Influencer Marketing Dead?

Influencer marketing is dead? 💀 Is it possible that the era of the social media…

Read More
Sorilbran Stone 2023-10-12T13:03:00-04:00

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