Welcome to the 2023 holiday shopping season! I know – it’s the middle of summer.…
So, What Exactly ARE the Benefits of Influencer Marketing?
Everyone says exercise is good for you, but if we’re not seeing results, we won’t…
Why Influencers May Be the Solution to Your B2B Marketing Problem
Can you use influencers to boost the performance of a B2B marketing campaign? Short answer:…
The 2023 Guide to Making a Plant-Based Brand Internet Famous
It’s no coincidence that the growth of the plant-based industry and the rise of the…
Marketing to Baby Boomers: What Makes Them Buy in 2024?
Baby Boomers are an incredibly powerful marketing demographic, responsible for billions of dollars in spending…
What Makes Them Buy: Generation X
Cross Colours Jeans. The Walkman. And gross overuse of the word “alternative”. Just a few…
INFOGRAPHIC: The Definition of an Influencer
Do you know Google is fielding tens of thousands of searches every month from people…
How to Loop Podcast Influencer Marketing Into Your Next Campaign
Have you ever thought about running a podcast influencer marketing campaign? We have. We actually…
How Personal Care Brands Are Leveraging Influencers to Break Through the Noise
Influencers Are Reaching Men and Kids Online… Now If Personal Care Brands Could Just Leverage…
5 Tight and Toned Social Media Strategies for Health and Fitness Brands
Welcome to the New Year! Our social feeds are about to fill up with #NewYearNewMe…
Intimate Apparel Industry: Marketing Lingerie, Shapewear, and Sleepwear
The intimate apparel industry has gone from being considered a necessity that people referred to…
Is there still any value left in Earned Media Value?
Why Earned Media Value Still Matters So Much for Social Media Marketing (despite marketing traditionalists…
Everything You Could EVER Need to Know About the CBD Industry (Seriously)
Everyone wants a piece of the American Pie. Mostly true, right? Most sane people will…
Here’s How You Can Incorporate Virtual Influencers Into Your Next Campaign
Virtual influencers are a phenomenon that is getting lots of attention in the social media…
Designer Virtual Influencers Are the Next-Gen Instagram Celebrities
The growing cadre of digital personalities known as virtual influencers presents both opportunities and challenges…