Welcome to The Shelf’s complete guide to influencer marketing strategy. If there ever was a…
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Influencer Marketing for Conversions vs Influencer Marketing for Awareness
By far, the outcome our brand clients are most focused on in the current market…
Which Type of Influencer Collaboration Best Suits Your Brand?
Most brands and marketers will agree that the right influencer collaboration can deliver positive results…
11 Influencer Campaigns Examples For Conversions, Awareness, Or Content
Okay, so a few days ago, we published an infographic detailing the different ways you…
INFOGRAPHIC The Three Types of Influencer Campaigns
If your influencer marketing campaigns aren’t working, the problem is most likely the result of…
Your step-by-step guide to building a brand awareness campaign
What do people say about your brand? Not much? Then your audience is in dire…
How Brands Are Using Experiential Marketing to Drive Sales
One of the major trends we see in marketing today is that of using branded…