The best brand awareness strategies include influencers.

Best for: Product launches, New brands, Product explainers, Rebranding

For all the chatter around building campaigns to get clicks, every marketer understands one truth: brand lift always comes before a sale. And we have built extraordinary data-driven brand awareness influencer campaigns for amazing brands across tons of verticals.

Influencer marketing for brand awareness is nearly three times more effective at cementing memory recall than TV ads. No matter what, influencer marketing and brand awareness perfectly compliment each other.

Influencer marketing is the perfect way to achieve significant brand lift

We are a full-service influencer marketing agency with our own proprietary SaaS platform. We use data, smarts, and crazy-good ideas to plan, execute, manage and optimize beautiful, click-worthy influencer campaigns to get your next brand awareness campaign launched and delivering.

*Influencer marketing is the perfect way to achieve significant brand lift*

Influencer marketing is nearly 3x more effective at cementing memory recall than TV ads. You still need an always-on brand awareness marketing strategy.

The ability to launch a targeted influencer marketing brand awareness campaign that’s both compelling and memorable is critical to your brand’s success. We know that brand awareness is about more than just getting your name in front of people. It’s about being able to communicate your value in a way that’s captivating, succinct, and compelling enough to eventually get your prospects to start checking out your brand online. 

We build brand awareness influencer campaigns that’ll introduce your brand, and more importantly, frontload your value to an audience of consumers that our data says are the most likely to be interested in your offering. 

Concepts Galore

Nothing wrong with cookie cutters, but those aren't the kinds of campaigns we run. We custom-build influencer campaigns to meet the specific goals you've set for your brand. That's how we make sure your products can make the transition from being an in-feed post to being a budgetary staple.

Relationship Management

The Shelf platform allows us to view the profiles of tens of thousands of influencers, makers, creators, and bloggers across hundreds of nuanced niches. So, there's always a way to find the right influencers to make our strategists' creative concepts look stop-scroll amazing. This is why we can run more targeted campaigns.

Real Influence

We see the nitty-gritty details of influencers, so we know whether or not they have real influence - or if it's a case of bought followers (yikes). And when it's real influence, we have the data and tools to find the categories in which influencers are the most and least influential.

Client Campaigns

Get real-time info on your campaign right from our client dashboard. Monitor the progress of your campaign and manage your team to make sure everything with your brand awareness campaign stays on track.

Creative Assets

Once influencer contracts are signed, you'll have access to campaign content right from the dashboard, giving you the opportunity to easily download and repurpose content from creators who are working on your campaign. Then, you can use that content across your different branded channels. Or however the heck you want.

Quality Campaigns

We have a team full of creatives, technologists, and strategists who take content pretty darn seriously. So both the campaign concepts and the content are seen by our copywriters, creative strategists, and account managers before and after they go live.

Optimal Performance

We roll out influencer campaigns in stages so your account manager and strategist can evaluate each influencer's post (because QC) and make any necessary tweaks to the content or your campaign as needed. We'll continually optimize your awareness campaign for better and better results.

Purchase Path

We get that there's more to marketing than just brand awareness, so we structure campaigns for cross-channel, full-funnel activation to take shoppers from awareness to raving fans.

Vertical : Food and Beverage

Tons of clients across tons of verticals. Here are a few of our more memorable brand awareness campaigns.

We Use Technology to Help Your Boost Your Visibility

A strong brand awareness influencer campaign has to be driven by technology. We use natural language processing and machine learning to make the best decisions around influencer selection, campaign concepts, and audience targeting.

We Rely On Data

We assess food brands and food retailers in your market, the food industry as a whole, and your target demographic. We check out the industry trends and build unique food campaigns that will make your brand and your products stand out in a crowded market.

Keeping Tabs on Their Habits

To us, the only thing that matters are the results you get with your campaign. So, we go beyond choosing the foodies with the best pics and most engaged audience. We use data to determine which food influencer has the RIGHT audience to help you accomplish your campaign goals.

Integrated Marketing Strategies

We combine unique targeting with the ability to deliver ads via influencers’ accounts (whitelisting). This allows new customers to see messaging and visuals from your brand lift push from multiple non-brand sources. This increases their familiarity and comfort with your product or service.


We build custom targeting strategies for your influencer-generated content to drive the best results for your brand. Our average CPC on FB is $0.41. That's less than half of what the typical Facebook advertiser pays per click at $0.97.

Retargeting Funnel

We're kind of the cool kids in this whole thing. We're great at building good relationships with food influencers, allowing us to get our clients usage + advertising rights, enabling us to run whitelisting campaigns with 30% engagement rates!

Fantastic Campaigns

We are a full-service influencer marketing agency creating meaningful stories, experiences, and content by working with influencers who know how to spread the word about your brand. With our unique, professional, and longstanding influencer marketing expertise, we create the most genuine connections to deliver the results you deserve.

Schedule a quick call with one of our strategists and learn how one of our campaigns can guide your customers through each stage of their decision-making process, from activation to conversion.   Schedule a Strategy Call