Brand awareness is no longer just about reach—it’s about being discoverable in the spaces where…
Things We Unlearned at Social Media Week
April 22, 2026
How to Launch a Product on Instagram in 8 Simple Steps
TL;DR Section TL;DR Key Takeaways Plan your campaign with precision and ample lead time. Define…
The Beginner’s Guide to Facebook Influencer Marketing
With the rise of TikTok and the staying power of Instagram, it’s natural to wonder…
The 2023 Influencer Marketing Dictionary
Influencer marketing continues to grow and evolve rapidly. It seems like new terms and strategies…
How Much Does Influencer Marketing Cost?
Ah, the digital-age-old question: how much does influencer marketing cost? I’m going to give it…
9 Powerful Influencer Marketing KPIs
You’ve scheduled a post, written the caption, and hit publish. But will your influencer marketing…
Influencer Marketing for Crowdfunding: How It Works
So you’re looking to start crowdfunding and you think influencer marketing can help? Ding! Ding!…
2023 Influencer Marketing Best Practices
The most effective influencer marketing campaigns may differ in many ways, but they also share…
The 2023 Guide to Influencer Marketing Strategy (hit those KPIs!)
Welcome to The Shelf’s complete guide to influencer marketing strategy. If there ever was a…
The Macro Guide to Working with Micro Influencers
Micro-influencers make the Instaworld go ‘round. They are the army of social media users who…
How to Write an Influencer Brief That Gets AMAZING Campaign Content
Did you know that 3 in 4 marketing teams that have plans to run influencer…
The Everything Guide to Partnering with Nano-Influencers
Gaining an influence over buyers is what every brand aspires to do. But let’s face…
Tips for Choosing the Right Influencer Marketing Agency
Selling a product is tough, especially when you’re the new kid on the block. You…
How to Do Blogger Outreach (Includes Templates)
What Do You Say to An Influencer? Updated May 2019 When it comes to influencer…
A Simple(ish) 7-Step Plan for Finding the Right Influencers for Your Brand
We’ll be the first to admit it: there are a ton of ways and some…