In the 10+ years since social media influencer marketing became a thing, there have been…
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The Amazon Lawsuit: Implications for Brands Selling on the Platform
September 28, 2023
Facebook Ads vs Influencer Marketing
When deciding where to spend your precious marketing budget, you may find yourself weighing Facebook…
So, What Exactly ARE the Benefits of Influencer Marketing?
Everyone says exercise is good for you, but if we’re not seeing results, we won’t…
9 Powerful Influencer Marketing KPIs
You’ve scheduled a post, written the caption, and hit publish. But will your influencer marketing…
Influencer Marketing for Crowdfunding: How It Works
So you’re looking to start crowdfunding and you think influencer marketing can help? Ding! Ding!…
2023 Guide To How Instagram Influencer Marketing Works
Before we dive into all things Instagram influencer marketing, I have a question: Red pill…
Influencer Marketing FAQ: 14 Frequently Asked Questions on Influencer Campaigns
Whether you’ve been in the industry for years or you’re just now dipping your toes…
6 Mother’s Day Marketing Strategies to Boost Foot Traffic
Mother’s Day is one of THE MOST celebrated holidays on earth, and for brands that…
The 2023 Guide to Influencer Marketing Strategy (hit those KPIs!)
Welcome to The Shelf’s complete guide to influencer marketing strategy. If there ever was a…
How To Transform Your Influencer Network Into Brand Advocates
Think about a product you love using or one that’s a big part of your…