TL;DR Most CMOs struggle to defend influencer marketing ROI because their measurement relies on attribution,…
Things We Unlearned at Social Media Week
April 22, 2026
The Shelf Shortlisted for 2025 Adweek Experiential Award for Groundbreaking Natura Campaign
From the Amazon to Adweek: A creator-led sustainability story earns recognition for experiential excellence FOR…
Which Social Media Platform Will Help You Drive the Most ROI?
Marketers are spending more than ever before on social media and influencer campaigns. But how…
6 Mother’s Day Marketing Strategies to Boost Foot Traffic
Mother’s Day is one of THE MOST celebrated holidays on earth, and for brands that…
Is Influencer Marketing Dead?
Influencer marketing is dead? 💀 Is it possible that the era of the social media…
Influencers in the Creator Economy: Is It Too Late to Become an Influencer?
Doesn’t it seem like everybody is an influencer these days? You may be wondering if…
Why Influencer Marketing Still Works (even with your most sophisticated consumer)
In the 10+ years since social media influencer marketing became a thing, there have been…
Facebook Ads vs Influencer Marketing
When deciding where to spend your precious marketing budget, you may find yourself weighing Facebook…
The Price of Influence: How To Set Your Influencer Marketing Budget
Pink graphic featuring coins and character holding piggy bank below the text: The Price of Influencer: How to Set Your Influencer Marketing Budget
So, What Exactly ARE the Benefits of Influencer Marketing?
Everyone says exercise is good for you, but if we’re not seeing results, we won’t…
9 Powerful Influencer Marketing KPIs
You’ve scheduled a post, written the caption, and hit publish. But will your influencer marketing…
Influencer Marketing for Crowdfunding: How It Works
So you’re looking to start crowdfunding and you think influencer marketing can help? Ding! Ding!…
The 2024 Guide to Marketing on Instagram
Before we dive into all things Instagram influencer marketing, I have a question: Red pill…
Influencer Marketing FAQ: 14 Frequently Asked Questions on Influencer Campaigns
Whether you’ve been in the industry for years or you’re just now dipping your toes…
The 2023 Guide to Influencer Marketing Strategy (hit those KPIs!)
Welcome to The Shelf’s complete guide to influencer marketing strategy. If there ever was a…