We’ve planned and run campaigns across beauty, tech, food, retail, nonprofit, parenting, and more. This is where strategy meets scroll-stopping content—and KPIs get crushed.
Full Influencer Case Study Archive
Savers Value Village
Turning secondhand shopping into a movement that’s stylish, sustainable, and unforgettable.
88.1M
Impressions
1,977
Pieces of Content
ROAR Organic
Bold hydration meets vibrant, quirky creativity.
1M
Video Views
484K
Engagements
Peelz Citrus
Peelz made mandarins bold, fresh, and unforgettable. 🍊
41.1M
Impressions
1.7M
Engagements
Ello
Parent POV content delivered standout engagement and 110K+ clicks—creator assets that drove performance across paid, social, and site.
110K
Clicks
99
Assets Created
Engine
This Webby-nominated B2B campaign turned business travel pain points into scroll-stopping content that worked across paid and organic.
13.2M
Impressions
773
Signups at $51.75 CPA
Papa Murphy’s
Relatable dinner hacks turned scrolls into sales—driving $334K in revenue with smart sequencing and craveable creator content. 🍕
$334K
Revenue Driven
11.6K
Tracked Purchases
Lenox
Influencer marketing played a key role in Lenox’s big rebranding push
417K
Engagements
5.13%
Eng. Rate
St Pierre Bakery
We enlisted influencers who we knew could create drool-worthy pics and video content.
63K
Engagements
0.21
CPM
The Honest Company
We found 30 influencers that fit their brand story and generated content that looked like Honest produced it themselves.
109K
Engagements
4.32%
Eng. Rate
KISS
We got 1,493,630 ORGANIC video views! (Is there a taking-a-bow emoji we can use here?)
378%
Engagements
62.80%
Eng. Rate
Nite Ize
Due to product requirements, we targeted influencers with niche photography skills and the content literally lit up Instagram.
50K
Video Views
0.21
CPM
Blued
A complex campaign that yielded a Bachelor-style live show (which our account managers fully produced).
50K
Video Views
4.32%
Eng. Rate
Famous Footwear (Pandemic Shopping)
We highlighted in-store shopping during a pandemic so that people could see how safely they could shop.
700K
Engagements
2.77%
Eng. Rate
Moosejaw
This campaign was designed to capture the beauty, the thrill, and quirks of a group of 37 outdoor adventure influencers.
230K
Engagements
2.89%
Eng. Rate
Popular Business Directory
The campaign, slated to kick off during Black History Month, positioned our client in helping Black-owned businesses.
26K
Engagements
9.81%
Eng. Rate
Natori
These campaigns celebrated strong,confident women that shared personal stories sparked genuine conversations across social channels.
239K
Engagements
4.42%
Eng. Rate
Sweet Defeat
We had influencers do the “Sweet Defeat Challenge” – the reactions on influencers’ faces alone convinced audiences that this product works.
108K
Engagements
3.81%
Eng. Rate
KIDZ BOP
We rolled out a campaign to generate excitement and awareness around the brand’s summer and holiday releases and the 2018 tour.
75K
Engagements
2.30%
Eng. Rate
American Standard
This campaign set out to show what a difference American Standard can make in your often-neglected bathroom.
158K
Engagements
10K
Clicks
Earthjustice
We raised awareness about the importance of intersectionality within the environmental justice movement.
800K
Potential Reach
13K
Video Views
Essense of Australia
We found influencers for this campaign that were diverse in just about every way – race, body shape, personal style, and lifestyle.
4M
Impressions
3.87%
Eng. Rate
Feit Electric
For this campaign, we worked with home decor, lifestyle, and DIY influencers to create brand awareness and drive traffic to Feit’s landing pages.
4M
Impressions
17.47%
Eng. Rate
Greenvelope
We found 8 outstanding fiancés to share their stories and nudge other betrothed followers toward considering Greenvelope for their wedding.
89K
Engagements
180K
Video Views
The Smile Generation
We generated brand awareness and hype about the Smile Generation services, while driving families to use their remaining benefits before the end of 2019
200K
Engagements
3.91%
Eng. Rate
RefrigiWear
We found 24 US influencers to post on Instagram and their blogs, showcasing RefrigiWear as THE brand to keep workers warm while doing their jobs
91K
Engagements
2.24%
Eng. Rate
Quinny
We launched a year-long brand ambassadorship program to promote five different strollers set to launch throughout the year.
90K
Engagements
2.53%
Eng. Rate
eos
Our campaigns showcased the product creatively to different audiences – and they agreed on one thing: what their favorite body care brand is!
40M
Impressions
1.8M
Engagements
Susan G. Komen
We’ve run four campaigns for Susan G. Komen, to keep both their mission and breast cancer survivors top-of-mind.
270K
Engagements
3.28%
Eng. Rate
Famous Footwear (Global)
This case study highlights 6 campaigns that we really enjoyed amongst the dozens that we’ve run for them.
0.14
CPC
438
Influencers
Influencing The Curve
The Shelf team created the #InfluencingTheCurve campaign to build an army of influencers committed to spreading the truth
450K
Engagements
7M
Total Reach
Bold ideas. Cultural relevance. Data-first strategies.
At The Shelf, we create the blueprint that drives results for brands and inspires the industry. Ready to see what we can do for your brand?Let’s talk.
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