We’ve planned and run campaigns across beauty, tech, food, retail, nonprofit, parenting, and more. This is where strategy meets scroll-stopping content—and KPIs get crushed.
Campaign Results in the Wild
Go-to-market, always-on, and performance campaigns — all in one place.
This is the master library for our creator-led campaigns. You’ll see product launches, retail rollouts, seasonal pushes, and always-on programs across beauty, food, fashion, parenting, CPG, and more. Each case study shows how strategy, casting, and paid-ready content worked together to move the metrics that matter — from awareness and velocity to conversion and incremental lift.
How to use this page
Start with your goal using the filters above — awareness, conversion, go-to-market, UGC / catalog, or performance — then skim for your industry and price point. Open a few case studies that mirror your product, channels, and KPIs so you can see how those levers play out in real campaigns.
- Look for launches, relaunches, and always-on programs that feel closest to your brief.
- Scan the metrics to see how creator content shows up across organic, paid, and retail.
- Bring 1–2 favorites to your intro call and we’ll map them directly to your plan.
What these campaigns prove
Every case study here runs through the same engine: interest-led creator strategy, our Optimization Flywheel, and SpliceLab — the system we use to turn organic content into high-performing paid creative and reusable assets for your owned channels.
- 13+ years of influencer campaigns for hundreds of brands across multiple verticals.
- 10K+ creators, full-funnel programs, and a 4× Inc. 5000 track record as a fast-growing agency.
- Campaigns designed to connect creator content to real outcomes — retail lift, revenue, and brand equity.
Full Influencer Case Study Archive
Food & Beverage
Campaigns that turn craveable content into real revenue.
These campaigns live where appetite and algorithms overlap. From hydration drops to weeknight dinner hacks, creator content here is built to drive scroll-stopping moments and measurable lift across delivery apps, ecommerce, and in-store velocity.
- $334K in tracked revenue driven from one dinner-solution activation.
- 1M+ video views from bold, flavor-forward storytelling.
- Campaigns structured for both seasonal spikes and always-on cravings.
Papa Murphy’s
Relatable dinner hacks turned scrolls into sales—driving $334K in revenue with smart sequencing and craveable creator content. 🍕
$334K
Revenue Driven
11.6K
Tracked Purchases
ROAR Organic
Bold hydration meets vibrant, quirky creativity.
1M+
Video Views
6%
Engagement Rate
Peelz Citrus
Peelz made mandarins bold, fresh, and unforgettable. 🍊
41.1M
Impressions
1.7M
Engagements
St Pierre Bakery
We enlisted influencers who we knew could create drool-worthy pics and video content.
63K
Engagements
0.21
CPM
Fashion & Style
Style-driven storytelling that fuels discovery and drives retail momentum.
Fashion campaigns move fast — and so do the creators who shape culture. These programs lean on personality-forward creators, editorial-level visuals, and trend-aware narratives to help new collections break through the scroll, earn saves and stitches, and convert inspiration into action online and in-store.
- Content libraries built to support launches, seasonal drops, and evergreen retail stories.
- Creator casting aligned with aesthetic niches, interest graph communities, and brand identity.
- Paid-ready assets that extend performance on Meta, TikTok, and Pinterest.
Savers Value Village
Turning secondhand shopping into a movement that’s stylish, sustainable, and unforgettable.
88.1M
Impressions
1,977
Pieces of Content
Natori
These campaigns celebrated strong,confident women that shared personal stories sparked genuine conversations across social channels.
239K
Engagements
4.42%
Eng. Rate
Weekday
We activated creators across the UK and Germany to reignite Weekday’s cultural relevance with platform-native fashion content that drove real performance.
90M
Impressions
5.7k
Purchases
Essense of Australia
We found influencers for this campaign that were diverse in just about every way – race, body shape, personal style, and lifestyle.
4M
Impressions
3.87%
Eng. Rate
Famous Footwear (Global)
This case study highlights 6 campaigns that we really enjoyed amongst the dozens that we’ve run for them.
0.14
CPC
438
Influencers
Savers Value Village GTM
We turned 23 new thrift store openings into cultural drop-events — with creator content, community buzz, and scalable GTM storytelling.
148.8M
Impressions
$1.84 avg CPM
(≈ 35% below benchmark)
Beauty & Personal Care
Creator routines that turn beauty curiosity into cart activity.
These campaigns sit at the intersection of education and aspiration. From lash hacks to skincare rituals and fragrance drops, we lean on creators who can teach, demo, and storytell in the same breath—building trust, driving consideration, and feeding paid with assets that feel native to the feed.
- Tutorial-style content that answers real shopper questions in-platform.
- Prestige-friendly casting and QA so claims, positioning, and visuals stay on-brand.
- UGC and creator assets structured for performance across Sephora, Ulta, DTC, and retail partners.
Perry Ellis
We reintroduced Penguin cologne to a younger, style-savvy audience, blending storytelling and consultative ads to revive fragrance relevance.
8.7M+
Paid-media impressions
2.2% CTR
on top-performing ad
KISS
We got 1,493,630 ORGANIC video views! (Is there a taking-a-bow emoji we can use here?)
–
378%
Engagements
62.80%
Eng. Rate
eos
Our campaigns showcased the product creatively to different audiences – and they agreed on one thing: what their favorite body care brand is!
40M
Impressions
1.8M
Engagements
Parenting & Family
Trust-first storytelling built for real parents, real routines, and real results.
Parenting campaigns live in the moments that matter—bedtime battles, busy mornings, milestone chaos, and all the tiny wins in between. These programs pair educational value with emotional resonance, tapping creators who bring authenticity, calm, humor, and credibility to categories where trust drives every conversion.
- Content built around real-life routines: feeding, soothing, safety, play, and development.
- Creators chosen for community trust, lived experience, and strong parent-to-parent influence.
- Performance-ready assets that support retail, DTC, and always-on education across platforms.
Ello
Parent POV content delivered standout engagement and 110K+ clicks—creator assets that drove performance across paid, social, and site.
110K
Clicks
99
Assets Created
Famous Footwear (Pandemic Shopping)
We highlighted in-store shopping during a pandemic so that people could see how safely they could shop.
700K
Engagements
2.77%
Eng. Rate
The Honest Company
We cast 30 influencers who fit their brand story and created content that looked like Honest produced it in-house.
109K
Engagements
4.32%
Eng. Rate
Mommy’s Bliss
We partnered with Mommy’s Bliss to build a four-year creator ecosystem that delivered full-funnel support across multiple parenting categories.
35M
Total Impressions
2–6×
Above Benchmarks
Quinny
We launched a year-long brand ambassadorship program to promote five different strollers set to launch throughout the year.
90K
Engagements
2.53%
Eng. Rate
KIDZ BOP
We rolled out a campaign to generate excitement and awareness around the brand’s summer and holiday releases and the 2018 tour.
75K
Engagements
2.30%
Eng. Rate
Outdoor, Active & Adventure
Creator stories built on real terrain, real performance, and real-world credibility.
Outdoor brands win when the content feels lived-in. These campaigns tap creators who thrive outside—climbers, hikers, campers, explorers, and tradespeople—to capture rugged product use, skill-driven demos, and lifestyle narratives that put performance front and center. Whether it's cold-weather durability, technical gear functionality, or adrenaline-first adventure, these programs are built to earn trust from audiences who care about real capability.
- High-credibility creators selected for technical skill, niche expertise, and rugged environments.
- Content designed to highlight real product performance—from warmth and durability to safety and sport.
- Cross-channel assets optimized for community reach, engagement, and long-tail search value.
RefrigiWear
We found 24 US influencers to post on Instagram and their blogs, showcasing RefrigiWear as THE brand to keep workers warm while doing their jobs
91K
Engagements
2.24%
Eng. Rate
Moosejaw
This campaign was designed to capture the beauty, the thrill, and quirks of a group of 37 outdoor adventure influencers.
230K
Engagements
2.89%
Eng. Rate
Nite Ize
Due to product requirements, we targeted influencers with niche photography skills and the content literally lit up Instagram.
50K
Video Views
0.21
CPM
Tech & Digital Products
Creator explainers that turn complex products into clear “I get it” moments.
Tech campaigns work when the story is as strong as the specs. These programs lean on creators who can translate features, workflows, and benefits into real-world use cases—from travel tools to SaaS platforms— pairing social-native education with performance media that drives demos, signups, and trial.
- Walkthroughs, reviews, and scenario-based content that shorten the learning curve for new users.
- Creator casting that aligns with niche audiences: business travelers, small business owners, and power users.
- Paid-ready assets structured to support lead gen, lower-funnel retargeting, and cross-channel nurture journeys.
Engine
This Webby-nominated B2B campaign turned business travel pain points into scroll-stopping content that worked across paid and organic.
13.2M
Impressions
773
Signups at $51.75 CPA
Blued
A complex campaign that yielded a Bachelor-style live show (which our account managers fully produced).
50K
Video Views
4.32%
Eng. Rate
Greenvelope
We found 8 outstanding fiancés to share their stories and nudge other betrothed followers toward considering Greenvelope for their wedding.
89K
Engagements
180K
Video Views
Popular Business Directory
The campaign, slated to kick off during Black History Month, positioned our client in helping Black-owned businesses.
26K
Engagements
9.81%
Eng. Rate
Home & Lifestyle
Creator inspiration that turns everyday spaces into brand moments.
Home and lifestyle campaigns thrive on aspiration grounded in reality. These programs tap creators who excel at styling, DIY transformations, seasonal decor, and lifestyle storytelling—bringing products to life through environments that feel lived-in, achievable, and deeply personal. From tableware to fixtures to home tech, this content helps audiences visualize how a product fits seamlessly into their own space.
- Room-by-room narratives built around lifestyle, functionality, and aesthetic utility.
- Creators selected for strong visual identity and high-trust engagement with decor-focused audiences.
- Content libraries tailored for seasonal moments, rebrands, and evergreen inspiration.
Lenox
Influencer marketing played a key role in Lenox’s big rebranding push
417K
Engagements
5.13%
Eng. Rate
Feit Electric
For this campaign, we worked with home decor, lifestyle, and DIY influencers to create brand awareness and drive traffic to Feit’s landing pages.
4M
Impressions
17.47%
Eng. Rate
American Standard
This campaign set out to show what a difference American Standard can make in your often-neglected bathroom.
158K
Engagements
10K
Clicks
Health & Wellness
Creator content that builds trust, drives habit change, and moves people toward healthier choices.
Wellness decisions hinge on credibility. These campaigns tap creators who bring firsthand experience, authenticity, and calm authority to categories where audiences are looking for proof, reassurance, and clear benefits. Whether it’s behavior-change products, preventive care, or functional wellness solutions, this content helps people imagine the impact in their own lives—and take the next step.
- Reaction-based and routine-based content designed to demonstrate real product impact.
- Creators selected for trust, relatability, and authority in wellness, health education, and daily habits.
- Performance-backed assets built to support awareness, trial, and lower-funnel conversion.
The Smile Generation
We generated brand awareness and hype about the Smile Generation services, while driving families to use their remaining benefits before the end of 2019
200K
Engagements
3.91%
Eng. Rate
Sweet Defeat
We had influencers do the “Sweet Defeat Challenge” – the reactions on influencers’ faces alone convinced audiences that this product works.
108K
Engagements
3.81%
Eng. Rate
Corporate Social Responsibility
Campaigns that amplify mission, mobilize communities, and move people toward meaningful action.
CSR campaigns work when the message is honest, human, and rooted in impact. These programs tap creators who care deeply about the cause—whether it’s health equity, environmental justice, or community education—so the storytelling feels lived, not lifted. By pairing emotional resonance with clear calls to action, these initiatives spark awareness, participation, and measurable social good.
- Cause-aligned creator casting built around authenticity, values alignment, and community influence.
- Campaigns structured for mobilization—signups, shares, education, donation lift, or grassroots reach.
- Messaging frameworks that balance emotional connection with actionable next steps.
Susan G. Komen
We’ve run four campaigns for Susan G. Komen, to keep both their mission and breast cancer survivors top-of-mind.
270K
Engagements
3.28%
Eng. Rate
Earthjustice
We raised awareness about the importance of intersectionality within the environmental justice movement.
800K
Potential Reach
13K
Video Views
Influencing The Curve
The Shelf team created the #InfluencingTheCurve campaign to build an army of influencers committed to spreading the truth
450K
Engagements
7M
Total Reach
Bold ideas. Cultural relevance. Data-first strategies.
At The Shelf, we create the blueprint that drives results for brands and inspires the industry. Ready to see what we can do for your brand?Let’s talk.
Schedule a Strategy Call