Welcome to the holiday season!! I know. I know. It’s probably 90 degrees outside where you are, too. But this is still the official point when people start shopping for their fall décor, Halloween items, and holiday home goods. Plus, they pick up the occasional Christmas gift when they spot a deal or a sale. So, we’ve created our September social media calendar.
September campaigns are all about keeping your audience engaged as we roll into the holiday season. If you happen to be running deals and promos for Halloween, September is the best time to get in front of your audience, since one in three Halloween shoppers are doing their Halloween spending this month.
If you’re not selling anything Halloween-related, you can still use Halloween to boost your visibility and start getting eyes on your brand ahead of the winter holiday push which will ramp up in October.
So, this month’s tip is right in line with finding ways to stay visible and get on people’s radars over the next four to six weeks. Let’s talk about about how you can use contests, giveaways, and freemium promos to boost brand lift and start building your army of loyal customers.
Using Promos, Contests and Giveaways to Boost Your Visibility Ahead of Holiday Shopping Season
Anyone who has spent hundreds of dollars on draft lattes after getting a few as freebies through a rebate app like Ibotta understands the power of a giving something away. For example, ready-to-drink cans of coffee are a grocery list staple for me when two years ago, I couldn’t even get my mind around what a draft latte could even be.
When the rebate apps installed on my phone started offering free and discounted Bulletproof Coffees, La Colombe draft lattes, High Rise cold brew, Super Coffee and others, I bought them. And when the coupons disappeared and I was staring down the barrel of full retail price… I still bought them. More, when I moved to a new neighborhood and my local grocer didn’t carry my beloved draft lattes, I legit shopped at another store farther from my house. A smaller store that I liked less, but that store carried the coffees I’d gotten used to drinking. These are products I almost certainly would not have noticed had I not been given the chance to try them for free.
Rewards programs work. According to Nielsen, 84 percent of consumers say they’re willing to stick with a brand that offers a rewards program, and 90 percent of shoppers are willing to use a coupon, even if they’re not your typical Sunday morning coupon clipper.
For your brand, offering digital coupons is a good way to drive traffic from your social media profile to your website and into your store. Plus, rewards programs are a great way to build your reputation and a trustworthy brand.
The challenge many brands perceive is that by discounting their products, they would be seen as less valuable. The flipside is for people like me who use discounts and freebies as a way to discover new products, the 20 buck you give away in free coffee you’ll make back hundreds of times over when I spend 20 bucks spend buying your coffee every time I make a grocery store trip from now on.
So, consider using coupons not as a way to drive up sales, but as a way to make your brand more visible. Promotions, giveaways, and contests can help with brand recall and make your brand appear more trustworthy. Instead of having a bunch of people bookmark your post and never visit that bookmark again, by crafting contests and giveaways and offering coupon codes, you can get them to click through to your site where you can woo them with your fanciness and upselling abilities.
September Hashtag Holidays Worth Noting
The arrival of September brings with it some pretty interesting hashtag holidays that are perfect for your social media content marketing, including:
- National Coupon Month
- Fall Hat Month
- Backpack Safety America Month
- National Waffle Week
- International Women’s E-Commerce Days
- Labor Day
- World Gratitude Day
- Swap Ideas Day
Take a look at the September 2021 social media calendar below and feel free to embed it on your website using the embed code under the calendar.