August is here and we’ve put together an August social media calendar with an ample sprinkling of marketing ideas to help your team transition your audience into fall holiday mood.
If you’re a K-12 family who hasn’t yet hit up the stores (physical or virtual) for back-to-school stuff, you’re in the minority at this point, as 59 percent of back-to-school spending happens by the end of July.
But what’s different this year from previous years is that in addition to people shopping online and in-store, two in five shoppers are also experimenting with emerging technologies for their fall shopping plans.
Yeah, that’s what we said. Which emerging technologies?
Shopping via Emerging Technologies Is the Shiny, New Thing
Namely, digital wallets, shoppable social posts, AR, VR, and shopping via voice assistant.
Which means…
Consumers are ready for brands to reach them with immersive experiences every place they happen to land on the web. That doesn’t necessarily mean it’s time for you to virtual worlds that feature luxury cars, virtual versions of fast food joints, and NPCs. It may just mean extending your brand into these virtual spaces and finding fun ways to tie virtual experiences to in-store and online benefits.
August Hashtag Holidays Worth Noting
The arrival of August brings with it some pretty interesting hashtag holidays that are perfect for your social media content marketing, including:
- Black Business Month
- American Adventures Month
- National Farmers Market Week
- Spider-Man Day
- National Middle Child Day
- International Homeless Animal Day, and
- Friendship Day
Take a look at the August calendar below and feel free to embed it on your website using the embed code under the calendar.
