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November 2023 Social Media Calendar + Marketing Ideas

The month of November is critical to your holiday campaigns. The weather has cooled down. People are staying home more. And holiday planning is in full effect. While your competitors are going wide trying to capitalize on the holiday buzz, we suggest you hyper-target the right audience. And that’s what our November social media calendar is all about.

We reveal all the tips to niche down and stand out. So, take a look at the November 2023 social media calendar below. And feel free to embed it on your website using the embed code under the calendar.

November Social Media Calendar — Holidays Worth Noting

The arrival of November brings some pretty interesting hashtag holidays that are perfect for your social media content marketing, including:

  • No-Shave November
  • National Native American Heritage Month
  • World Communication Week
  • Game and Puzzle Week
  • Book Lovers Day
  • Small Business Saturday
  • World Kindness Day


Hyper-Target Your Audience with Micro Campaigns

If you take one thing away from our November social media calendar, let it be to start hyper-targeting. Whatever the goals of your holiday campaign, hyper-targeting should be a part of it. Here’s why:

November Social Media Calendar title with image of pilgrims celebrating with baloons

Zeroing in on specific segments of your audience allows you to monitor their engagement and responsiveness in real time. So you can essentially tweak your campaign messaging as needed to optimize throughout. That way, when you roll out your big campaign in the days leading up to Thanksgiving, you know exactly which messages best resonate with your audience.

Hyper-targeting is also a smart way to run influencer marketing campaigns when you’re working with a smaller budget. Actually…

How about I give you a few ideas for ways you can do some hyper-targeting through October and November? These are ideas I’ve pulled (and in some instances, modified) from our post of 30 influencer marketing ideas to boost your sales.

Giveaways and Contests

This type of post usually doesn’t require a lot of creativity as it relates to creating assets. But it’s a great way to boost visibility and grow your audience.


These are a great way to recruit creators to help build your catalog of assets while maintaining a relatively set budget.


Great for B2B partnerships. Partnering with an influencer who is running a webinar can shake out in a number of different ways. Your brand can sponsor the webinar or provide the expert the influencer will be interviewing. This works well because you have the influencer’s marketing engine working hard to push that content along with your own marketing team.


Podcast influencer marketing is becoming more and more common. It’s particularly great for products whose value is better understood when explained. Podcasts can introduce products that aren’t so intuitive. And the best part? The audience is often actively listening. Plus, podcasts provide the opportunity for your sponsored content to be discovered months and even years after your campaign wraps.

That’s a Warp on The November Social Media Calendar

Happy almost holidays, and best of luck hyper-targeting those festive campaigns! We hope this post helps you gobble up all your goals as we close out the year.

Konstantin Smirnov Illustrator

About This Creator

Константин Смирнов | Wizard of Design

Konstantin Smirnov has a knack for dreaming up fantastical illustrations that convert complex concepts into really cool visuals. He has created an amazing catalog of magnificent illustrations and designs that help bring The Shelf branding to life. You’ll find his work on just about every creative asset we publish.



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