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2023 July Social Media Calendar

While your customers are living it up at the beach, it’s time to plan a fall strategy that will keep you top-of-mind through December 31st. And Pinterest is your starting point.

Consumers spent $23 billion shopping for Father’s Day in June. As we come together to spend another $84 per person on Fourth of July festivities, you may be simultaneously bracing for a mid-summer sales lull.

For many companies, mid-summer is the time to plan for winter campaigns and make important changes with software and processes. That’s cool. But you may be interested to know more than 75 million students are on their way back to school between July and October (October is when the last few college add/drops can slip by without incurring a grade… remember?). 

Prime Day, anyone? While the timetable may be tight to put together a whole, big thing for Prime Day on July 15 – 16, you can certainly take advantage of the mid-year “holiday spirit” by promoting your own big sale that week. In 2022, Prime Day surpassed Cyber Monday 2022 in sales by more than a half-billion dollars in sales.

Pinterest! For the next few weeks, there’s going to be a HUGE jump in Pinterest activity as pinners plan for back-to-school, Halloween, AND Thanksgiving. Yeah. Thanksgiving.

So, yeah… consumers are already planning for the next thing. And you should, too. Now’s the time to start identifying those marketing goals, researching influencers, and coming up with sassy ideas for your fall and holiday marketing.

July 2023 Social Media Calendar – Holidays Worth Noting

Nevertheless, the arrival of July brings with it some pretty interesting hashtag holidays that are perfect for your social media content marketing, including:

  • National Ice Cream Month
  • National Women’s Motorcycle Month
  • Nude Recreation Week 😉
  • National Moth Week
  • Independence Day (U.S.)
  • National Mojito Day
  • Collector Car Day

Take a look at the July 2023 social media calendar below and feel free to embed it on your website using the embed code under the calendar.

Courtesy of: The Shelf



Константин Смирнов | Wizard of Design

Konstantin Smirnov has a knack for dreaming up fantastical illustrations that convert complex concepts into really cool visuals. He has created an amazing catalog of magnificent illustrations and designs that help bring The Shelf branding to life. You’ll find his work on just about every creative asset we publish.



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