colorful line illustration of different moms

10 OF THE MOST BINGE-WORTHY MOMS ON INSTAGRAM

We’re honoring moms all month long!

This month, in lieu of our regular Mother’s Day marketing strategies, we decided to honor mothers, who are wearing even more hats than usual right now. For most of us, we’re wearing a couple of different hats at the same time. We’ve mapped out a few ways to recognize some of our favorite social media moms, starting with 10 moms who’re easy to kind of get obsessed with.

Pinterest pin that reads 10 of the Most Binge-worthy Moms on Instagram

We searched every corner of the IG-sphere to round up the coolest, funniest, most down-to-earth moms that make you feel part of an awesome community. So, in the spirit of honoring moms this year, I’ve rounded up 10 awesome mommy accounts that’ll lift your spirits up, give you some major home decor inspiration, make you laugh, make you feel less alone, give you some tutorials to pass the time, mix it up in the kitchen, and help you get fit, among other things!

Have your Instagrams open and get ready to follow, follow, follow!

blue illustration that reads 10 of the Most Binge-Worthy Moms on Instagram

Ashley @mommyweek

screenshot of the Instagram profile of @mommyweek

Ashley is our go-to for modest fashion, a colorful, uplifting feed and all the superhero mommy feels. She runs an award-winning blog while homeschooling her three kids. Talk about being amazing.

She also raises awareness for childhood epilepsy as one of her sons suffers from the condition. She’s an all-around inspiring WOC and a pro homeschooler, to boot. So, if you’re looking for an inspiring mom to follow, Ashley will not disappoint. 

Alyssa Goldwater @alyssagoldwater

screenshot of the Instagram profile of @alyssagoldwater

I didn’t know about Alyssa until I started writing this post, and let me tell you, I am now a fan. She’s not your typical IG mom, and you get that unique personality right away when looking at her feed. She’s part goof, part badass. And she’s got the mommy thing down. 

And if you’re looking for someone to help you with your social media strategies, she can do that too. Win-win.

Eva Chen @evachen212

screenshot of the Instagram profile of @evachen212

Eva is the ultimate fashion mom. As the previous editor-in-chief of Lucky Magazine and now as head of fashion partnerships at Instagram, she’s the mom to follow if you’re into fashion. She’s also the children’s book author of the Juno Valentine series and will be coming out with another book series called Roxy Rex.

She’s the realest of the real. She shows the messes, the tears and the laughs. Her two adorable kids, Ren and Tao, are regulars on her feed and stories as well as her husband, Tom, and his adventures into granola making. 

Eva has been a great advocate during this crazy time and regularly posts donation options to food banks to help those struggling to get enough food. She went as far as rapping Eminem’s “Lose Yourself” on her Instagram Stories to raise money for charity. What started off as a joke became one of the funniest, most endearing things I’ve seen in a while. Eva and her family are super fun and make us laugh on a daily basis.

Bri Heiligenthal @burtsbrisplease

screenshot of the Instagram profile of  @burtsbrisplease

If you’re trying to figure out how to make neutral tones with pops of color work in your home, Bri’s feed will give you all the inspiration you need. You’ll see every corner of her beautiful house mixed in with pictures of her three kids. 

I don’t about you, but I’ve been on Pinterest an awful lot lately pinning my home redesign. So if you’re looking for DIYs and recipes that fit her aesthetic, she’s got those in her highlights. You’re welcome.


Sia Cooper @diaryofafitmommyofficial

screenshot of the Instagram profile of @diaryofafitmommyofficial

I have a confession. I am not into fitness (like, at all). Never have been and probably never will be. BUT Sia kinda makes me want to work out. You know how? She breaks down problem areas into separate posts and tells you what to do to work those areas out. Genius. 

As a fellow mom, I know most of my problem areas came post childbirth, and I know I’m not the only one. So now I know what to do about my armpit fat, my hip dips, my arm flab…I could go on forever. If you’re into fitness, she’s a great account to follow.

Let’s be honest, I probably won’t do anything about my problem areas, but for those of you who want to work on specific areas, Sia is your girl. Don’t believe me? She’s got 1.1 million followers, sooo yeah. And if that doesn’t convince you, just look at her! 

Jenna Tarj @jennatarj

screenshot of the Instagram profile of @jennatarj

I’ve never been to Finland, but it’s now on my bucket list thanks to Jenna. If this quarantine has you even more wanderlust than before, you can take a trip through her feed to give you something to look forward to after all of this is over. 

And she’s got separate highlights for other places like Ireland, Scotland and Berlin. Already planning my trip in my head.


LaTonya Yvette @latonyayvette

LaTonya Yvette literally wrote the book on WOC, which she describes as part memoir and part lifestyle guide. Suffice to say it’s in my Amazon cart. 

Her feed is an inspiring mix of family, home, and fashion. If you’re looking for an uplifting account during these difficult times, LaTonya knows exactly how you’re feeling and is relatable af.

screenshot of the Instagram profile of latonyayvette

Rachel Quenzer @rachelquenzer

screenshot of the Instagram profile of @rachelquenzer

Attention all foodies! If you need some new recipes to try during quarantine, look no further than Rachel Quenzer’s feed. This is not for your typical banana bread recipe. She does everything from soup to pie and the pictures of the dishes will make you want them even more. Even if you weren’t quarantine anxiety-baking right now, you could still mix it up every once in a while. 

And if you’re into interiors, her home will make you want to redecorate. Her farmhouse comes complete with idyllic curb appeal and horses! I mean, come on, what more do you want?

Rosie @thehustlingmama

screenshot of the Instagram profile of @thehustlingmama

Just taking a quick look at Rosie’s feed will surely bring a smile to your face. Her feed is full of lively shots that portray how much fun they have as a family. And if you are looking for a kid-friendly YouTube, The Hustling Mama’s is filled with DIY family activities, recipes you can cook with your kids, and cute videos your kids will enjoy watching.

Laura @itsme_laura

 screenshot of the Instagram profile of @itsme_laura_

This Aussie mommy is all about her boys. Her feed is filled with pictures of her family and their day to day life in Australia. If you need an extra dose of cuteness on your feed, Laura and her boys are just the thing. 

What's your process for

Choosing the right influencer?

If you're not super-confident about your influencer selection abilities, you're not alone. In fact, about a third of marketers are in the same boat. We have a pretty fool-proof method for choosing influencers - data. Yeah, we just hate guesswork so much...

So we analyze everything from follower count to favorite platform to family life to brand affinities to determine exactly who would be the best creator to get your audience to take specific actions.

Let us show you how your campaign goals and your influencer selection process fit together. Click below to schedule a call.

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