If your influencer marketing campaigns aren’t delivering, it’s probably not the influencer’s fault. Time for an agency audit.
We’ve seen it all, man…
Brands that have run a bunch of top-of-funnel campaigns they can’t seem to monetize. Brands that have had agencies run campaigns with 16 year-old Instagram models – regardless of who the target audience is or their pain points. We’ve even seen marketing teams so traumatized by their previous experiences with influencer marketing agencies that you practically have to give them the security code to your house and dibs on your first-born 👶 to get them to trust you.
THE PROBLEM IS NOT INFLUENCER MARKETING… OR EVEN INFLUENCERS. THE PROBLEM IS THE AGENCY HANDLING THE INFLUENCER MARKETING CAMPAIGN.
There are 4 mistakes A LOT of influencer marketing agencies make – some processes and techniques they still haven’t cracked the code on. These mistakes are also the direct cause of more than a dozen common challenges brands face trying to get their influencer campaigns to meet important KPIs.
It’s true that running marketing campaigns is a combination of 📈 data, best guesses, and 🧪 testing, but the data has to be correct, those guesses have to be educated, and the entire ordeal has to be put in a framework that will deliver the right kinds of results.
This guide can help you figure out what went wrong and how to fix it. All of it.