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Instagram, TikTok, Twitch, YouTube, Pinterest, Facebook, Clubhouse… How do you know if you’re choosing the right social media platforms for influencer marketing campaigns?

This guide breaks down the strategy behind how and when to use Facebook, Instagram, Pinterest, YouTube, Clubhouse, and Twitch in your influencer campaigns. Complete this form 👇🏼to get the guide.

This year, 8 in 10 marketers are planning to run influencer campaigns on Instagram, but your audience isn’t always on Instagram. In fact, Instagrammers are the most likely group of social media users to also be active on other social media platforms – platforms that may be better at introducing your brand, selling your value, and drumming up clicks. For instance, it’ll help you to know that:

  • 57% of US consumers listen to podcasts.
  • 50% of Snapchat users also use Pinterest
  • More than 90% of consumers on Instagram, Facebook, Snapchat, and Pinterest also use YouTube.


It’s important for your team to know when and how to use each of the different social platforms. You’ll get better campaign ROI by matching the right message, medium, and audience to the right channels. Here’s what we get into in this book:

  • Who is using each social channel
  • How and why they’re using the social platform (shopping, socializing, gaming, planning, etc)
  • When to incorporate specific social media platforms into your influencer marketing campaign
  • The type of sponsored content that will work best on each of social media platform

You don’t know what you don’t know. That’s the reality for most brands trying to hammer out that first influencer marketing campaign internally. And yes, we want you to hire us so we can sprinkle your campaign with unicorn dust and our secret sauce.

But it’s better for your marketing team (and your CMO’s blood pressure) if you understand the strategy behind choosing the right social media platforms for influencer marketing campaigns.