Are You Putting Your Influencer Marketing Campaigns on the Right Channels?
With Instagram, TikTok, YouTube, Twitch, Pinterest, and Facebook all vying for attention, it’s hard to know if you’re making the right call for your influencer marketing strategy. Choosing the wrong platform could mean missing out on the very audience you’re trying to reach.
Why Download This Guide?
Because choosing the right platforms is more complex than just going where the crowd is. Sure, 8 in 10 marketers plan to run campaigns on Instagram, but is that really where your audience is most active? Consider these insights:
- 57% of US consumers listen to podcasts regularly.
- 50% of Snapchat users also use Pinterest.
- More than 90% of users on Instagram, Facebook, and Pinterest also spend time on YouTube.
That’s why it’s crucial to dig a little deeper. With our guide, you’ll learn:
- Who is using each social platform.
- How they engage (are they shopping, socializing, planning, gaming?).
- When to incorporate each channel for maximum impact.
- What types of influencer content perform best on each platform.
You Don’t Know What You Don’t Know
The truth is, even seasoned marketers can overlook the nuances of platform selection. That’s why we created this guide—to help you identify the best-fit channels for your unique audience. The end result? More targeted campaigns, higher ROI, and a strategy that’s set up for success.
Ready to get started? Download your free guide and unlock the secret sauce behind choosing the right social channels for your influencer marketing campaigns!