I think you’ll agree with me when I say:
Influencer marketing on Snapchat is REALLY not that straightforward!
Snapchat doesn’t operate like traditional social networks (think Facebook, Instagram, or Twitter). It only gives you a 24-hour window to get your Snap out to your audience, which puts off a lot of brands.
But here’s the benefit for your brand. Millennials are flocking to this social network, so if that’s your audience, you’ll definitely want to hang out on Snapchat too. Your influencers are the ones with access to these Millennials, so partnering up with them to share your stories is the way to go.
If you’re having trouble getting started with influencer marketing on Snapchat, we have 10 really easy tips to get you going! Ready….set….SNAP!
If you like this Snapchat infographic, we encourage you to share it with your network! Simply copy and paste the code below to embed it on your blog.
Start Creating Killer Snapchat Campaigns – Today
Snapchat isn’t like other social networks where followers can look back at your old content. Your Snaps disappear after 24 hours, which is why you need to start out with a BANG! If you want to partner up with an influencer on a Snapchat campaign, make sure you research several options first. Follow relevant accounts, watch their Snaps, identify those who have a gift for storytelling, ensure they can reach your target demographic, and select your influencer/s. They’ll know how to bring your brand story to life in a way that resonates with the Snapchat audience. Tapping into the influencer’s audience will help spread your message far and wide, and with the right call to action, you’ll be able to build your own Snapchat following too. Use supporting social networks – like Instagram and Twitter – to help spread your message even further. If your call to action is to tweet something with a hashtag, you’ll be better equipped to track the success of your campaign.
Should you decide to start Snapping on your own account, make sure you can commit to consistency. That way your audience will know what they can expect from you. And don’t forget to use QR codes! These will encourage users to follow your account and watch your Snaps.
Unlike our perfectly-curated Instagram feeds, people hang out on Snapchat to see a slice of reality. So don’t be afraid to keep things raw and unscripted, and most importantly, just have fun! Use cool filters and get creative with your campaigns. After all, if you can’t have fun on Snapchat, where can you have fun?!
Have you tried Snapchat yet? What strategies have you used?