We are a full-service influencer marketing agency with our own proprietary SaaS platform. We use data, trends, strategy, and crazy-good ideas to plan, execute, manage, and optimize enticingly good influencer campaigns to get your brand in front of the parents, grandparents, and dutiful aunts and uncles whose budgets are stacked with kid-related line items.
We are a full-service influencer marketing agency with our own proprietary SaaS platform. We use data, trends, strategy, and crazy-good ideas to plan, execute, manage, and optimize enticingly good influencer campaigns to get your brand in front of the parents, grandparents, and dutiful aunts and uncles whose budgets are stacked with kid-related line items.
No cookie-cutter campaigns! There are dozens of marketing goals you can reach by working with influencers. We customize campaigns to achieve specific results for your brand.
Our influencer marketing platform gives us access to different types of parenting and lifestyle influencers from communities all over the world. This is how we build those more niche campaigns.
You don't have to worry about getting duped by influencer fraud - even from sweet-faced grandpas or cool-and-sassy grandmas. We can see who bought followers, how long they've done it, and when they last engaged in the activity. 🤬
Monitor your campaign and keep an eye on your team in real-time. The Shelf dashboard has all the tools you need that provide you insights to ensure your campaign is effective.
We take care of the influencer contracts! (Yay!) You'll have access to all of your sponsored content. Just download what you want right from your dashboard, and reuse the content in your other marketing campaigns.
Quality control. Our team assesses influencer content to provide parenting influencers with the necessary feedback to make sure your campaign delivers the highest ROI.
We roll out influencer campaigns in stages, so your account manager and strategist can evaluate each post and make necessary tweaks to ensure your campaign is delivering. We continually optimize the content produced from your campaign for better and better results.
Influencer marketing can help your brand accomplish a pretty wide range of goals. We build cross-channel, full-funnel influencer campaigns to help you meet parents wherever they may be. More awareness. More chatter. More shoppers.
``Our experience working with The Shelf has been seamless and efficient. We feel as if they are a part of our internal team because we work so closely with constant open communication. Their creative concepts are completely unique in comparison to other influencer marketing teams and platforms.``
``Their campaign concepts not only exemplify our brand pillars in unique and creative ways but they also offer great niche options that encompass humor, wit, and originality that capture the attention of new target audiences. Campaign timelines are efficient from the conceptual stage through execution and end with clear and comprehensible recap reporting.``
``We’ve had a phenomenal experience working with The Shelf. Everyone has been very knowledgeable, attentive, quick to respond, and completely on-point. Also, I love the system that you have for approving influencers. Everything is extremely self-explanatory and easy to use.``
``Y’all have been great to work with – managing us, being malleable, and overall incredibly willing to grow with us. That’s great to find in a partner!``
``This dashboard is giving me life. So much better than an excel spreadsheet.``
``This is exactly what I wanted from an agency, so I am so happy to work with you guys. You’ve made it so streamlined and easy for me. So thank you so much!”
``We just saw such great success with you guys and the concepts were so fresh and so engaging that we still use the content (from 2018-19) more than a year later (2020). I mean, it's beautiful.``
We see influencer marketing as the happy marriage between data, technology, and creative ideas. We use natural language processing and machine learning to determine which parenting influencers, creative concepts, and targeting criteria will be the most impactful for your campaign.
We find out everything we can about your competitors, your market, and your customers. Then we use that data to identify trends and build unique, responsive, and memorable influencer campaigns.
What matters most to us are the results you get. Influencer selection is a big part of that. So, we go beyond just choosing random parenting influencers... we decide which ones have the right audience to help you accomplish your marketing goals.
We create an “echo chamber effect” by combining our unique targeting capabilities with our ability to whitelist influencer content, so that it’s delivered to social media users as ads directly through influencer accounts. This nifty little technique widens your net by allowing you to target social media users beyond the influencer’s audience.
We build custom targeting strategies for your influencer-generated content to drive the best results for your brand. Our average CPC on FB is $0.41. That's less than half of what the typical Facebook advertiser pays per click at $0.97.
We leverage our strong relationships with a bunch of different parenting influencers to get usage + advertising rights that enable us to run campaigns with 30% engagement rates!
We work with frazzled moms and dads, families, and parenting experts who understand your audience and know how to create meaningful experiences.
Schedule a quick call with one of our strategists and learn how we craft campaigns targeting moms, dads, and families to guide your customers through each stage of their decision-making process, from activation to conversion.
Schedule a Strategy Call