We build campaigns that parents go ga-ga over.

We are a full-service influencer marketing agency with our own proprietary SaaS platform. We use data, trends, strategy, and crazy-good ideas to plan, execute, manage, and optimize enticingly good influencer campaigns to get your brand in front of the parents, grandparents, and dutiful aunts and uncles whose budgets are stacked with kid-related line items.

We build campaigns that parents go ga-ga over.

We are a full-service influencer marketing agency with our own proprietary SaaS platform. We use data, trends, strategy, and crazy-good ideas to plan, execute, manage, and optimize enticingly good influencer campaigns to get your brand in front of the parents, grandparents, and dutiful aunts and uncles whose budgets are stacked with kid-related line items.

Tell us your marketing goals. Are we talking about meeting needs? Splurging on vacations? Back-to-school shopping? Holiday bonanzas? Parents have a long list of reasons to shop for their kids. Well, we’ve become experts at building custom strategies and dreaming up sticky concepts that will put your brand on moms’ and dads’ shopping lists. Our influencer campaigns are designed to guide everyone – from careful first-time parents to the rip-roaring-fun aunts and big brothers – through each stage of the decision-making process and move them along the path-to-purchase. 

Planning & Strategy

No cookie-cutter campaigns! There are dozens of marketing goals you can reach by working with influencers. We customize campaigns to achieve specific results for your brand.

Friendfluencers

Our influencer marketing platform gives us access to different types of parenting and lifestyle influencers from communities all over the world. This is how we build those more niche campaigns.

Authentic Influence

You don't have to worry about getting duped by influencer fraud - even from sweet-faced grandpas or cool-and-sassy grandmas. We can see who bought followers, how long they've done it, and when they last engaged in the activity. 🤬

Dashboards

Monitor your campaign and keep an eye on your team in real-time. The Shelf dashboard has all the tools you need that provide you insights to ensure your campaign is effective.

Sponsored Content

We take care of the influencer contracts! (Yay!) You'll have access to all of your sponsored content. Just download what you want right from your dashboard, and reuse the content in your other marketing campaigns.

Superb Content

Quality control. Our team assesses influencer content to provide parenting influencers with the necessary feedback to make sure your campaign delivers the highest ROI.

Optimized for KPIs

We roll out influencer campaigns in stages, so your account manager and strategist can evaluate each post and make necessary tweaks to ensure your campaign is delivering. We continually optimize the content produced from your campaign for better and better results.

Touchpoints

Influencer marketing can help your brand accomplish a pretty wide range of goals. We build cross-channel, full-funnel influencer campaigns to help you meet parents wherever they may be. More awareness. More chatter. More shoppers.

Vertical : Parenting

We serve clients across a pretty wide range of verticals. Take a look at how we’ve helped these brands better target parents.

Parenting Campaigns That Revolve Around Technology

We see influencer marketing as the happy marriage between data, technology, and creative ideas. We use natural language processing and machine learning to determine which parenting influencers, creative concepts, and targeting criteria will be the most impactful for your campaign.

Data-Driven Marketing

We find out everything we can about your competitors, your market, and your customers. Then we use that data to identify trends and build unique, responsive, and memorable influencer campaigns.

Audience Affinity and Behavior

What matters most to us are the results you get. Influencer selection is a big part of that. So, we go beyond just choosing random parenting influencers... we decide which ones have the right audience to help you accomplish your marketing goals.

Optimized Marketing Strategy

We create an “echo chamber effect” by combining our unique targeting capabilities with our ability to whitelist influencer content, so that it’s delivered to social media users as ads directly through influencer accounts. This nifty little technique widens your net by allowing you to target social media users beyond the influencer’s audience.

Whitelisting

We build custom targeting strategies for your influencer-generated content to drive the best results for your brand. Our average CPC on FB is $0.41. That's less than half of what the typical Facebook advertiser pays per click at $0.97.

Retargeting Funnel

We leverage our strong relationships with a bunch of different parenting influencers to get usage + advertising rights that enable us to run campaigns with 30% engagement rates!

Parenting Campaigns

We work with frazzled moms and dads, families, and parenting experts who understand your audience and know how to create meaningful experiences.

Schedule a quick call with one of our strategists and learn how we craft campaigns targeting moms, dads, and families to guide your customers through each stage of their decision-making process, from activation to conversion.

Schedule a Strategy Call