Halloween has officially made its triumphant return! This year, 69 percent of Americans (about 227 million people) are knee-deep into their Halloween spending – buying spooky home décor (or at least pumpkin-themed decor), dreaming up character costumes and clever horror costumes, and buying party-sized Halloween candy mixes.
It’s Halloween time! And that means it’s time for the 2022 Halloween infographic of Halloween spending, trends, insights, and strategies. We love our Halloween statistics!
So, we know you already have this massive infographic, but before you dig in on your own, I think it’s only right for me to kind of highlight some of the more interesting (read, valuable) Halloween stats contained herein.
Halloween Spending, Sales and Stats
When autumn finally rolled around in 2020, less than half of us were interested in celebrating Halloween in the traditional sense. (It may have had something to do with the fact that every single day of 2020 seemed a little like Halloween…) For most of us, that resistance was tied directly to still being hesitant to gather in crowds, go door-to-door, or (heaven forbid) take anything out of anyone else’s hands.
We’ve come a long way since the dark days of Fall 2020. In fact, this year will see the highest percentage of people celebrating Halloween since 2018, according to the National Retail Federation.
In 2021, 82 percent of US households with kids were planning to celebrate Halloween. This year, like last year, trick-or-treating is back on the agenda, and candy is still the most popular thing to buy for Halloween with 96 percent of celebrants picking some up for the big day. Fully two-thirds of celebrants (67 percent) have plans to hand out candy this Halloween.
Per-Person Halloween Spending Drops a Buck or Two This Year
2021 was historic for Halloween because it was the first year per-person spending on Halloween stuff pushed past the $100 mark. The average Halloween fan planned to spend $102.74 last year. This year, that amount holds steady (it’s $100.45 this year), but overall spending on Halloween is up from $10.1 billion in 2021 to $10.6 billion this year.
Candy’s Popular, But the Biggest Investment Goes to Costumes
This year, each of the top Halloween spending categories – candy, decorations, costumes, and greeting cards will see significant increases, not just over last year’s numbers, but also over 2019 pre-pandemic spending numbers.
In fact, with the exception of Greeting Cards, the most popular spending categories for happy Halloweeners have each seen significant growth in sales since 2019.
- Candy sales are up 21 percent, from $2.6 billion in 2019 to $3.1 billion this year
- Home decor sales are up 30.7 percent, from $2.6 billion in 2019 to $3.4 billion this year
- Costume sales are up 13 percent, from $3.2 billion in 2019 to $3.6 billion this year
Check Out Our Halloween Infographic
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Check out this 👇 infographic for more ideas. You’ll see the stats and the Halloween trends. Bonus: there are campaign strategies and tips are at the bottom.
Check out this 👇 infographic for more ideas. You’ll see the stats and the Halloween trends but the strategies and tips are at the bottom. strategies for using that data.
COPY and PASTE THIS 👇 CODE to EMBED THIS ☝️GRAPHIC.
About This Author
Sorilbran Stone | Content Strategist
I serve as the resident content strategist and the official Head of Content Marketing at The Shelf. Marketing is my happy place. I’m as happy looking at analytics as I am actually creating a thing. I focus a lot on dreaming up and implementing the best ways to create, publish, and distribute content that will build your brand and get your audience to do a thing.
