Influencer marketing has been around for decades but it was only recently that we started to see why it's such an integral part of content marketing. Traditional advertising and pretty much any form of marketing coming from a brand isn't relatable enough anymore. REAL people are relatable. Whether you're running an ambassador program, sponsored post, Instagram takeover, large-scale blogger campaign (the list goes on!), influencer marketing is THE new king of content. While it's not the easiest form of content marketing to master, the results are well worth the effort. And you'll never look back once you see that ROI skyrocket!
Why Influencer Marketing Is The New King of Content [INFOGRAPHIC]
Brands are diving in head-first because the benefits are endless: increasing sales, exposure, credibility, customer loyalty, user-generated content, growth on social channels, content virality, page rank, the list goes on.
Customers turn to influencers because their advice and recommendations are genuine AND the information is presented to them at the right time. When a customer is browsing a blog about home-decor...that's the perfect time to present them with beautiful imagery and a link to that Eames chair you're selling. It's shown within the context of a trusted influencer's home and that works! This contextual approach is much more effective than forcing spammy ads in their face first thing in the morning...right when they're getting to work. What's more, influencers can reach a giant network of targeted people that could be your next loyal customers. Pretty sweet, right?!
Check out the infographic we, at The Shelf, created. It walks through all of the high level points you need to know about influencer marketing...how effective it is, how many brands are utilizing it, a breakdown of influencers according the the industry, what you can gain when utilizing influencer marketing, and more. If the stats here strike your fancy, feel free to use it on your own blog or social network - you can find the embed code for entire the infographic at the bottom of this post.
Just copy and paste the code below to embed this infographic into your own blog.
If you like what you've learned here, please don't hesitate to share this infographic with your own network! Influencer marketing is huge and growing. There are so many opportunities in this space to do amazingly creative things that have the potential of generating ROI that will dwarf that of other marketing channels. Just copy the code above and insert it into your own blog post. You'll need to insert it in the HTML view of your editor.
If you're more the social networking type...feel free to use the image on the right in your tweet or post! Visuals are always fun!