This time last year, the internet was ablaze with one of the hottest influencer marketing campaigns of our time - The Fyre Festival. Claiming to be the new Coachella, and located on a stunning private island in the Bahamas, celebrities from across Instagram were filling our feeds with promises that we’d suffer some serious FOMO if we missed out.
You’ve probably seen them, people who have hundreds of thousands of online followers just for looking good and dressing well. These so-called fashion bloggers are highly influential online, so it makes sense that they are highly sought after by a variety of brands looking to get involved in influencer marketing.
It’s time to plan your Super Bowl influencer marketing campaigns. We are weeks away from Super Bowl LII, which means social media is about to become one big, loud conversation about food, style, and football (because that’s what the Super Bowl is about on social).
For all intents and purposes, the Super Bowl is one of America’s biggest holidays. Money magazine puts per-person spending for the Super Bowl smack-dab between Halloween and the Fourth of July. It is the second biggest eating holiday of the year, generating $14.1 billion in consumer spending. Surprisingly, the number of women tuning in to the Super Bowl is increasing. Women now account for 43 percent of Super Bowl viewers.
Don’t you just hate those people who have millions of followers on social media and get thousands of retweets and shares on everything they post? And to top it all off, they’re not even a celebrity! When Beyoncé gets all that interaction, it’s understandable, but how did all these Average Joes manage to build up such an annoyingly impressive following on social media?
Following New Year’s Day, our unofficial national day of rest, the next big shopping day on the calendar is Valentine’s Day. From the time we are old enough to go to day care until well into our senior years, most of us have every intention of celebrating Valentine’s Day when it rolls around every winter.
Influencer marketing is one-part science and perhaps three-parts art. The science of influencer marketing – pairing products with influencers and using campaigns to deliver certain results – is the driving force behind any campaign, but the creativity and artistry of a post is what gets a sponsored post the attention of its target audience.
If you happen to market a beauty brand, you probably know that Instagram is where beauty brands go to reach the masses. Forget about TV spots. Viewers ages 18 to 34 now spend more time playing with their smartphones than they do watching television. And forget about radio marketing. Terrestrial radio is one big Classic Hits station. Today, beauty brand marketers who need to reach their target audience - specifically the 18 to 49 crowd - are doing it with Instagram. And the fastest way to get traction on Instagram is to partner with the right influencer.
If you have ever run a successful marketing campaign, you already know that effective marketing is both art and science. We write a lot about how to run successful influencer marketing campaigns, and about what to do when you’re running one. After all, that is our business. What you may not realize is all of what we teach, practice, and help our clients to accomplish is fueled by numbers. So, let’s take a look at the numbers.
It’s time for summer’s biggest, baddest holiday - the Fourth of July. Every year, more than 200 million Americans gear up to partake in the nationwide festivities that mark the anniversary of our country’s independence. And every year, a short list of [somewhat] patriotic products (craft beer is patriotic, right?) make their way into the hands of Americans as part of the official holiday celebration.
If you have invested any time at all into creating an influencer marketing strategy for 2017, you probably thought a little (or a lot) about whether you should host an Instagram takeover for your brand.
In 2012, Instagram published a piece on what was then an emerging trend wherein big brands were getting Instagram influencers to take over their social accounts for a few hours, or even an entire day.
Instagram takeovers first got on our radars five or six years ago when brands began allowing other “Instagrammers” to post social content directly to their feeds, usually over the course of a few hours.
These “guest hosting” opportunities were a way for brands to partner with Instagrammers who could create content for the brand (which is A LOT of work, we know) while simultaneously getting the brand in front of the Instagrammer’s audience.
It’s the holiday season, the perfect time to meet up with extended family at Grandma’s house, drink hot chocolate, carve the turkey, and maybe even go caroling. After all, you’ve waited for this moment all year. Right? Well, maybe.
Last year, more than 48 million Americans were expected to hit the roads for the Thanksgiving holiday. Another 103 million scheduled year-end holiday travels between December 23rd and January 2nd, according to AAA.
One of the challenges marketers face as they make the transition into influencer marketing is trying to figure out the best ways to measure the success of a campaign. In a perfect world, a brand would spend a few thousand bucks and get their product in front of a million new prospects, 1% of whom would buy.
The list goes: Black Thursday, Black Friday, Small Business Saturday, an official day of rest, and Cyber Monday. Or, in Walmart’s case, Cyber Week. During this tiny little block of just 5 days, US retailers – which depend on 4th Quarter sales to meet their annual sales goals - have traditionally gone from being financially in the red to being in the black.