Ten Ways to Improve Visibility and Engagement During Your Next Super Bowl Marketing Campaign

Ten Ways to Improve Visibility and Engagement During Your Next Super Bowl Marketing Campaign


It’s time to plan your Super Bowl influencer marketing campaigns. We are weeks away from Super Bowl LII, which means social media is about to become one big, loud conversation about food, style, and football (because that’s what the Super Bowl is about on social).

For all intents and purposes, the Super Bowl is one of America’s biggest holidays. Money magazine puts per-person spending for the Super Bowl smack-dab between Halloween and the Fourth of July. It is the second biggest eating holiday of the year, generating $14.1 billion in consumer spending. Surprisingly, the number of women tuning in to the Super Bowl is increasing. Women now account for 43 percent of Super Bowl viewers.

Share the Love with Influencers this Valevntine’s Day

Share the Love with Influencers this Valevntine’s Day

Don’t you just hate those people who have millions of followers on social media and get thousands of retweets and shares on everything they post? And to top it all off, they’re not even a celebrity! When Beyoncé gets all that interaction, it’s understandable, but how did all these Average Joes manage to build up such an annoyingly impressive following on social media?

14 Well-Styled Christmas Posts from Instagram Influencers Who Know How to Get Eyes on Your Brand

14 Well-Styled Christmas Posts from Instagram Influencers Who Know How to Get Eyes on Your Brand

Influencer marketing is one-part science and perhaps three-parts art. The science of influencer marketing – pairing products with influencers and using campaigns to deliver certain results – is the driving force behind any campaign, but the creativity and artistry of a post is what gets a sponsored post the attention of its target audience.

The Six Types of Posts Influencers Use to Market Beauty Products for Christmas

The Six Types of Posts Influencers Use to Market Beauty Products for Christmas

If you happen to market a beauty brand, you probably know that Instagram is where beauty brands go to reach the masses. Forget about TV spots. Viewers ages 18 to 34 now spend more time playing with their smartphones than they do watching television. And forget about radio marketing. Terrestrial radio is one big Classic Hits station. Today, beauty brand marketers who need to reach their target audience  - specifically the 18 to 49 crowd - are doing it with Instagram. And the fastest way to get traction on Instagram is to partner with the right influencer.

40 Social Marketing Stats to Help You Build a BOSS Influencer Marketing Campaign

40 Social Marketing Stats to Help You Build a BOSS Influencer Marketing Campaign

If you have ever run a successful marketing campaign, you already know that effective marketing is both art and science. We write a lot about how to run successful influencer marketing campaigns, and about what to do when you’re running one. After all, that is our business. What you may not realize is all of what we teach, practice, and help our clients to accomplish is fueled by numbers. So, let’s take a look at the numbers.

12 Products That Will Get a Big Boost in Sales This Fourth of July

12 Products That Will Get a Big Boost in Sales This Fourth of July

It’s time for summer’s biggest, baddest holiday - the Fourth of July. Every year, more than 200 million Americans gear up to partake in the nationwide festivities that mark the anniversary of our country’s independence. And every year, a short list of [somewhat] patriotic products (craft beer is patriotic, right?) make their way into the hands of Americans as part of the official holiday celebration.

Four Epic Instagram Takeovers And Why They Worked

Four Epic Instagram Takeovers And Why They Worked

If you have invested any time at all into creating an influencer marketing strategy for 2017, you probably thought a little (or a lot) about whether you should host an Instagram takeover for your brand.

In 2012, Instagram published a piece on what was then an emerging trend wherein big brands were getting Instagram influencers to take over their social accounts for a few hours, or even an entire day.

The Gameplan to Help You Organize and Host an Instagram Takeover

The Gameplan to Help You Organize and Host an Instagram Takeover

Instagram takeovers first got on our radars five or six years ago when brands began allowing other “Instagrammers” to post social content directly to their feeds, usually over the course of a few hours.

These “guest hosting” opportunities were a way for brands to partner with Instagrammers who could create content for the brand (which is A LOT of work, we know) while simultaneously getting the brand in front of the Instagrammer’s audience.

How Brands Are Using Influencer Marketing to Sell Travel Experiences for Christmas

How Brands Are Using Influencer Marketing to Sell Travel Experiences for Christmas

It’s the holiday season, the perfect time to meet up with extended family at Grandma’s house, drink hot chocolate, carve the turkey, and maybe even go caroling. After all, you’ve waited for this moment all year. Right?  Well, maybe.

Last year, more than 48 million Americans were expected to hit the roads for the Thanksgiving holiday. Another 103 million scheduled year-end holiday travels between December 23rd and January 2nd, according to AAA.