In this post, we’re digging up the goods on the rising popularity of virtual influencers, and answering the one question you really want answered: Can virtual influencers drive marketing outcomes, or are they a gimmick?
Micro-influencers make the Instaworld go ‘round. They are the army of social media users who don’t have millions of followers - or even hundreds of thousands of followers - but they know how to communicate with and get their followers to TAKE ACTION. And that’s what makes them extremely valuable to brands.
More than just helping you makes sales, nostalgia marketing can help you make positive impact and help solidify the value of your brand in the minds of your target audience. Here are 8 brands that captivated audiences with nostalgia marketing… and tips for how you can do the same with your next campaign.
Which type of influencer campaign should you use to launch a product on Instagram? There IS an answer. In this article, we’ll take a look at how you can measure, track, optimize, and understand social media ROI, and choose the social media platform that will deliver the greatest ROI for your campaign.
Whether or not you happen to be in the business of selling experiences, you need a strategy that dives head first into the experience economy. In this post, we discuss how brands (especially travel brands) are getting the attention of that all-important Millennial market by creating remarkable, branded experiences.