As the rain rolls in with the month of April, so do some big celebrations. That means your social channels will be jam-packed with savvy marketing messages to prepare for all the cool events happening this month – events we’ve chronicled in this year’s April 2025 social media calendar.
A Quirky Lil Mix of #HashtagHoliday Fun
April is packed with national days that celebrate nature, family, lifestyle glow-ups, and our collective yearning to just get outside already. It’s the time of year when the world’s most beautiful backdrops — mountains, parks, beaches — become prime real estate for marketers. 🌞
It’s also officially festival season, baby. 🎶 Coachella kicks off with big names like Travis Scott and Post Malone, while the New Orleans Jazz Festival holds it down for the OGs.
(And somewhere out there, Carlos Santana is still being Supernatural. How, Sway? Just… how? 😎)
But here’s the real kicker:
Festival culture is evolving.
According to our 2025 Festival Season Trend Report:
- 62% of festival fans hit up more than one event a year — these aren’t casual fans, they’re lifers.
- Festival-goers are getting older (and wealthier): the biggest surge is among the 35–54 crowd.
- Sustainability matters: one-third believe festivals should drive positive environmental change.
👉 Want the full download?
Grab the Festival Season 2025 Insights report over on our Trend Hub to see exactly how brands can ride the music wave this year.
Back to April:
There’s plenty more action on the horizon…
April brings every kid’s favorite holiday — April Fool’s Day — plus a two-day celebration of cannabis culture, starting with 4/20 and rolling right into International Cannabis Day on April 21st. Somewhere, Snoop Dogg is smiling.
Also worth noting — Easter falls on April 20th this year.
Which means somewhere out there, pastel-colored eggs, chocolate bunnies, and 420-friendly vibes are colliding into one heck of a weekend.
(Plan your posts accordingly. Or don’t. Honestly, it’s probably safer that way. 🐰🍃)
And of course, Earth Day (April 22nd) anchors the month as the ultimate #GreenGoals holiday. Expect to see a flood of sustainability content and a whole lot of eco-friendly ads as brands lean into the good vibes.
April 2025 Social Media Calendar – Holidays Worth Noting
The arrival of April brings with it some pretty interesting hashtag holidays that are perfect for your social media content marketing, including:
- Canine Fitness Month
- National Library Week
- National Volunteer Week
- National Beer Day
- National Superhero Day
- Earth Day
Take a look at the April 2025 social media calendar below and feel free to embed it on your website using the embed code under the calendar.
COPY and PASTE THIS 👇 CODE to EMBED THIS ☝️GRAPHIC.
ABOUT THE AUTHOR
Константин Смирнов | Wizard of Design
Konstantin Smirnov has a knack for dreaming up fantastical illustrations that convert complex concepts into really cool visuals. He has created an amazing catalog of magnificent illustrations and designs that help bring The Shelf branding to life. You’ll find his work on just about every creative asset we publish.
