Halloween by The Numbers [Infographic] : Cashing In On Sales Like a Pirate

Trick or treat, friends! It's that time of year again when everyone launches into a frenzy of costume planning, pumpkin carving, and gooley party decor prepping. If you think Halloween is just reserved for brands that sell costumes and party decor though, think again. Halloween is THE holiday to get creative and everyone is looking for innovative DIY ideas to make their Halloween a hit. Time to cash in on Halloween sales like a pirate! 

Your Guide to Halloween Marketing In 2016: Infographic

Did this fun infographic tickle your gooley Halloween fancy? And if so, did it tickle it so much that you feel inclined to share it on your own blog? If so, here's a handy code-snippet for you to use. :) Just stick it into an html block on your post, and voila. 

 


And here is a little header image if you need one! It's sized to fit nicely into social media posts as well. You can drag it to your desktop, or just copy the url of the image.

 

And last but not least, the references for this lovely set of spooky stats... AND a series of "min-fographics" for you to use in case you don't want the entire thing.


A lot of money is spent on Halloween. -- NRF

$8.4B is going to be spent on Halloween this year.
$1.5B increase in spending over the previous year.
$82.93 is the average expected spend for each US consumer (up from $74.34 last year).
171M Americans are planning to partake in Halloween.

 
 

4 Main categories get the largest share of the spend. -- NRF

$3.1B is spent on COSTUMES accounting for 67% of shoppers.
$2.5B is spent on CANDY accounting for 94.3% of shoppers.
$2.4B is spent on DECORATIONS accounting for 70% of shoppers.
$390M is spent on GREETING CARDS accounting for 35.4% of shoppers.

 
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Costumes win this contest every year. -- NRF

(Chart showing the breakdown of spend for the average consumer.)

 
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People are creatures of habit when it comes to costume decisions. -- NRF

Adult Costumes (35+)

1. Witch
2. Pirate
3. Political (Trump, Clinton, etc.)
4. Vampire
5. Batman Character
6. Animal (Cat, Dog, Bunny, etc.)
7. DC Superhero (Superman, Wonder Woman, excl. Batman) / Star Wars Character
8. Ghost / Zombie
9. Scary Costume / Mask
10. Marvel Superhero (Iron Man, Hulk, Spider-Man, etc.)


Children’s Costumes

1. Action / Superhero
2. Princess
3. Animal (Cat, Dog, Lion, Monkey, etc.)
4. Batman Character
5. Star Wars Character
6. Witch / DC Superhero (excl. Batman)
7. Frozen Character (Anna, Elsa, Olaf)
8. Marvel Superhero (excl. Spider-Man)
9. Zombie
10. Spider-Man

Adult Costumes (18-34)

1. Batman Character (Batman, Harley Quinn, The Joker, etc.)
2. Witch
3. Animal (Cat, Dog, Bunny, etc.)
4. Marvel Superhero (Deadpool, Spider-Man, etc.) / DC Superhero (Wonderwoman, Superman, excl. Batman)
5. Vampire
6. Video Game Character
7. Slasher Movie Villain (Freddy, Jason, Michael Myers, etc.)
8. Pirate
9. Star Wars Character
10. Zombie


Pet Costumes

1. Pumpkin
2. Hot Dog
3. Bumble Bee
4. Lion / Star Wars Character
5. Devil
6. Batman Character
7. Witch
8. Superman
9. Action / Superhero
10. Cat

 
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The majority of purchases are made at discount stores. -- NRF

(Pie chart of where purchases are happening.)

 
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Grab-bag of tips and Tricks

17% of people use Pinterest to find costume inspiration, up 133% since 2012. -- NRF
27M Pinterest users pinned Halloween content last year. -- Pinterest
273M ideas were pinned  for Halloween last year. -- Pinterest
40% of people on Pinterest plan for Halloween several months in advance. -- Pinterest
72% of smartphone shoppers research an item before purchasing it. -- Nielsen
40% of people said they've purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube. -- Annalect 
36¢ of every dollar spent in a brick and mortar store is influenced by digital. -- Deloitte
86% of women consumers agree with the following statement: “Social media content has become a chief source of online research when I’m thinking about making a purchase.” -- Influence Central

(Pie chart breakdown of what people are doing on Halloween.) -- NRF
(Hack the Hoodie details) -- Today

 
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