The Smile Generation
- There’s no amount of influencers you can show a grown-up that will make them want to go to the dentist. So, we pivoted the messaging and visuals to focus on outcomes worth protecting.
- The Smile Generation campaign reached over 5.4 million people with 248+ unique pieces of content shared on Instagram alone!
- In-feed Instagram posts received an overall engagement ratio of 3.91%. The industry standard is 1.5%.
- We over-delivered on promised reach by over 36%, engagements by over 167%, and content by more than 209%.