With so many tools available in #adtech and #martech to fortify your holiday marketing, it’s easy to forget that a holiday email campaign can be one of THE MOST effective strategies for reaching buyers.
Curated Instagram feeds don’t happen overnight. They’re the result of pre-planning, hard work, and consistently sharing new content. No matter how high-quality and valuable your posts are, without a strategy to develop your aesthetic, you may be overlooked by customers or clients.
Travel is growing, both for younger and older Americans - married or single, rich or hustling. If you want to sell travel experiences this holiday season, this post provides a framework you can use to roll out a killer campaign.
In this post, we take a look at previous Halloween campaigns from big brands that have found their sweet spot on social media. Sometimes the best way to hone your own skills is to ogle someone else’s handiwork. You’re welcome.
The world’s spookiest day is growing, but it’s also evolving. More people are celebrating Halloween and Halloween spending is up. But there are changes afoot that will definitely impact your Halloween marketing strategy this year.
The question of why bloggers charge for product coverage is one that I get again and again from our customers who are totally new to the concept of influencer marketing. So this post will delve into the mechanics behind this compensation.
Whether you call it back-to-school season - the weeks between Fourth of July and Labor Day - make up the second biggest retail event of the year. In this post, we give you the stats, facts, and tips you’ll need to reach your k-12 and college shoppers.
What distinguishes one influencer platform for the next? Find out in this post how influencer marketing platforms like TapInfluence and The Shelf actually work… and how you can choose the best one for your campaign.