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Craft Viral Stories: The Shelf YouTube Influencer Marketing Agency

We are the premier YouTube influencer marketing agency for matching your brand and product to the most compelling (and spot-on) content creators. We’re all about harnessing the power of genuine, relatable content to build the perfect collabs to captivate your audience. 🌟🎥✨ We leverage the voices that your audience already knows and trusts, ensuring your message resonates deeply and authentically. If forging a real, heartfelt connection with your viewers is your aim, we got your back, jack!

At The Shelf, we specialize in connecting brands with the right YouTube influencers to amplify their message. As a dedicated YouTube influencer marketing agency, we understand the power of authentic content and the impact it can have on your audience.

 Our team of experts crafts strategies that leverage the unique influence of YouTube personalities to drive engagement and achieve your marketing goals. Now… let’s get started.

videos get 1200% more shares

What is a YouTube Influencer Marketing Agency?

First things first, let’s really zero in on what a YouTube influencer Marketing Agency actually is. 

YouTube Influencer Marketing is a modern marketing strategy in which brands collaborate with content creators individuals who have a significant following on YouTube. These creators, known as influencers, use their credibility and relationship with their audience to endorse products or services. This type of marketing relies on the influencers’ ability to reach and engage a large and often specific audience, making it a super effective way to get your brand, product, and message seen and heard.

How Does Influencer Marketing Work on YouTube?

Our approach to influencer marketing on YouTube is holistic and tailored. We begin by understanding your brand’s needs and identifying content creators who align with your values and audience. From there, we collaborate with these influencers to create engaging content that showcases your products or services in an organic and captivating manner. This content is then shared with their engaged audience, driving awareness and conversions for your brand.

YouTube Influencer Marketing Agency Tasks

What Does a YouTube Influencer Marketing Agency Actually Do?

Like any work done by a credible influencer marketing agency, a YouTube influencer marketing agency plays a multifaceted role in bridging the gap between brands and influencers. Here’s a breakdown of their key functions:

Influencer Selection

A YouTube influencer marketing agency identifies and selects YouTube influencers whose audience demographics, content style, and values align with the brand’s target market and campaign goals. These creators are knowledgable about YouTube features, YouTube trends, and their audience preferences. This involves tons (friggin’ TONS) of research to ensure a genuine and effective partnership.

Campaign Strategy Development

The agency puts together a comprehensive strategy for the campaign. This includes working with the brand to set clear objectives and ensure the campaign concepts, strategy, and deliverables will help the brand accomplish said objectives. Agencies work with brands to determine the messaging, choose the type of content (e.g., reviews, tutorials, vlogs), and decide the timeline and budget.

Conceptualizing Campaigns 

The agency also crafts creative and engaging campaign concepts that resonate with the influencer’s audience while effectively conveying the brand’s message. This process often involves brainstorming sessions with both the brand and the influencers to ensure authenticity and impact. Tbh, this is kind of our bread and butter. Our strategy team is unmatched when it comes to staying on top of trends and best practices to craft those really sticky, really cool campaign concepts. Then our account managers work with influencers to bring these concepts to life. 

Real-Time Campaign Optimization

Monitoring the campaign’s performance in real-time to make adjustments as needed is a huge part of running an influencer marketing campaign. Since most YouTube watchers (and creators) also create content for other social media channels, it’s important to have someone who’s kinda Johnny-on-the-spot with monitoring and optimizing campaigns. This could involve tweaking the messaging, diversifying the content formats, or even changing the participating influencers to maximize campaign effectiveness.

Campaign Logistics

Handling the logistics involved in a campaign, such as ensuring that products are sent to influencers on time, coordinating video release schedules, and managing any contractual agreements between the brand and the influencers. That’s the agency’s job as well.

Campaign Monitoring

Your YouTube influencer agency partner will continuously track the campaign’s performance against set KPIs (Key Performance Indicators). This involves analyzing engagement metrics like views, likes, comments, and the conversion rate to gauge the campaign’s impact.

Campaign Reporting

Higher-ups typically need to see the numbers. Your agency should provide those numbers in the form of a detailed report after the campaign wraps. These reports include comprehensive analytics, insights on audience engagement, ROI analysis, and recommendations for future campaigns. This data is crucial for brands to understand the effectiveness of their investment and to plan subsequent marketing strategies.

So you see, a YouTube influencer marketing agency isn’t just about connecting brands with influencers; it’s about creating, executing, and managing a tailored marketing campaign that leverages the unique power of YouTube’s influential personalities to achieve specific business objectives.

How and Why Does YouTube Work for Influencer Campaigns?

Why Launch an Influencer Marketing Campaign on YouTube

YouTube is a powerhouse of content creators who serve diverse audiences. Like, as diverse as it gets. And YouTube is the one social media platform that social media users are on, regardless of their age. 

Launching an influencer marketing campaign on this platform offers unparalleled opportunities to engage with audiences in a meaningful way. Influencers can create tailored content that speaks directly to your target demographic, making your brand message more relatable and impactful. 

YouTube’s diverse user base and its effectiveness as a full-funnel sales tool make it an essential platform for influencer marketing campaigns.

According to Statista:

  • 94% of US internet users 13-14 years old say they’ve watched YouTube (this is a Pew Research stat)
  • 77% of US internet users 15 to 35 years old watch YouTube
  • 73% of 36 to 45-year-olds watch YouTube
  • 70% of 46 to 55-year-olds watch YouTube
  • 67% of those 56 and older watch YouTube, and 
  • 80% of parents say their children under 11 watch YouTube

 👀Related articles included as part of our YouTube Insights Hub.


The Benefits of Partnering with YouTube Influencers

Partnering with YouTube influencers offers several benefits:

Authenticity: Influencers have built trust with their audience, making their endorsements more credible.

Targeted Reach: Influencers cater to specific niches, allowing you to reach the right audience.

Creative Content: Influencers are content creators who can showcase your brand in innovative ways.

Engagement: Influencer content often sees higher engagement rates compared to traditional ads.

ROI: Influencer campaigns can deliver impressive returns on investment.


8 Things About YouTube That May Be Enough to Convince You

So, let’s dig into a few YouTube statistics that may be able to convince you a bit more. And if you’re looking for even more data, we have an entire post dedicated to YouTube stats and trends.

#1 YouTube Has a Massive Audience

YouTube has over 2 billion logged-in monthly users.

#2 Diverse Demographics

When it comes to YouTube audience demographics, YouTube is the one social media platform reaches a wide range of age groups and interests, with very little variance in the percentage of people using the platform from generation to generation.

#3 High Engagement
Users spend considerable time watching videos. In fact, YouTube surpasses both Netflix and Disney Plus when it comes to the number of users watching video on the platform AND the amount of time spent watching content on the platform. That’s according to Data Reportal.

#4 Influencer Trust

Millennials tend to be the most likely cohort to trust YouTubers, but overall, viewers tend to influencers more than traditional celebrities.

#5 SEO Benefits

YouTube is the second largest search engine in the world and the most popular, most used video-first social media platform or video streaming service. That means it’s built for search and surfaces content based on the interests of individual users. 

#6 Mobile Accessibility 

Over 70 percent of YouTube watch time comes from mobile devices.

#7 Analytics

Detailed metrics help in measuring campaign success.

#8 Mid-funnel and Bottom-of-Funnel Effectiveness

You may not know this, but YouTube is not only great for introducing your product or brand to audiences, but it’s also a great inspiration driver, and works well to deliver clicks and nudge viewers toward taking an action:

  • 56% of Gen Z, 54% of Millennials, 48% of Gen X, and 26% of Boomers say they discover new products most often on YouTube. (HubSpot)
  • 53% of respondents ages 18–29 say that they’ve purchased a product after watching an influencer’s YouTube video. (Gen Video)
  • 70% of YouTube viewers bought from a brand after seeing content on YouTube. (Google Ads)
  • Among surveyed YouTube users, 64% agree that they pay more attention to ads on YouTube compared to other platforms, according to a survey conducted by Material a firm that conducts market research. (Google Ads Blog)

Ready to Amplify Your Brand on YouTube?

Don’t miss out on the opportunity to transform your brand’s presence with a YouTube influencer marketing campaign. Schedule a strategy call with a member of our team today and explore how our YouTube influencer marketing agency can elevate your marketing campaign to new heights. 🌟

Fantastic Campaigns

We are a full-service influencer marketing agency creating meaningful stories, experiences, and content by working with influencers who know how to spread the word about your brand. With our unique, professional, and longstanding influencer marketing expertise, we create the most genuine connections to deliver the results you deserve.

Schedule a quick call with one of our strategists and learn how one of our campaigns can guide your customers through each stage of their decision-making process, from activation to conversion.   Schedule a Strategy Call