Welcome to the unofficial start of summer! Sure, we’re technically smack-dab in the middle of spring. But the truth is that after Mother’s Day, it’s all summer holidays from there. And that means summertime influencer marketing campaigns AND summertime prep for the big, fancy fall and winter influencer marketing campaigns.
So, let’s dig into the month-long floral-scented happenings in the 2025 May social media calendar. Let’s dive in.
May Day, Cinco de Mayo, Mother’s Day, Memorial Day… May has plenty of fun in store.
Here’s the lineup:
Mother’s Day is the big one this month. Many of you have probably already spent a significant amount of time pointing your marketing guns at the moms’ holiday.
This year, 84 percent of Americans are planning to celebrate 85 million moms. And Mother’s Day spending is expected to generate $34.1 billion in sales this year, with the average person investing $259 into making Mama smile. That makes Mother’s Day the fourth biggest spending holiday of the year, after the back-to-college, winter holidays, and back-to-school spending.
Now you see why those Mother’s Day marketing strategies – and especially your IG strategies targeting Mother’s Day shoppers – are so critical.
Mother’s Day mid-month appearance is preceded and followed by a string of interesting hashtag holidays that make for great social media fodder.
Wanna get a little nerdy? May the Fourth Be With You (a little something for Star Wars fans).
Feeling creative, but super disciplined? May 25th is Tap Dance Day
Grinding it out? World Marketing Day is the 27th.
So, see? Something for everyone. 👇🏽
Holidays on the May Social Media Calendar Worth Noting
May brings some pretty interesting hashtag holidays that are perfect for social media content marketing, including:
- National Photography Month
- Asian American and Pacific Islander Month
- ALS Awareness Month
- National Pet Month
- Children’s Mental Health Awareness Week
- Cinco de Mayo
- Mother’s Day
- National Endangered Species Day
- Memorial Day
A Few Marketing Ideas Worth a Look
So how can you make the most of all the holiday buzz? We recommend getting cross-functional with your efforts.
Kickstart Your Omni-Channel Campaign
Consider focusing on brand awareness. As spring transitions into summer, it’s a great time to get your messaging in as many places as possible. The best way to do that is by spreading your content across the formats where your audience consumes content. These likely include:
Audio – Partnering with podcast influencers affords brands the chance to get their name and products in front of well-informed, high-income consumers. Approximately 94 percent of podcast listeners are active on at least one social media channel. And 54 percent of them have thought about buying a product they heard promoted on a podcast.
Live Shopping – Livestream your way to sales. Use live commerce to build community, build trust, and shorten the sales cycle. Allow users to engage with influencers and get their questions answered in real time.
Video – The one media format that seems to tick all the boxes right now is short-form video. This is a huge opportunity for brands! By working with influencers who create both long and short-form content, you can now reach your target audiences on multiple platforms without duplicating your efforts
We hope this helped kickstart your May marketing efforts. Take a look at the May 2025 hashtag calendar below. And feel free to embed it on your website using the embed code under the calendar.
COPY and PASTE THIS 👇 CODE to EMBED THIS ☝️GRAPHIC.
ABOUT THE AUTHOR
Константин Смирнов | Wizard of Design
Konstantin Smirnov has a knack for dreaming up fantastical illustrations that convert complex concepts into really cool visuals. He has created an amazing catalog of magnificent illustrations and designs that help bring The Shelf branding to life. You’ll find his work on just about every creative asset we publish.
