Creator Content That Fuels Every Channel

We produce influencer-generated content designed to scale—building a library of reusable creator assets you can repurpose across social, ecommerce, paid media, and more.

Trusted by leading Fashion, Beauty, CPG, and Lifestyle brands to generate creator content that fuels every channel – from PDPs to paid ads.

Strategic, Reusable Creator Content

High-performing brands are building creator-powered asset libraries they can repurpose across the funnel. Whether you’re feeding an ad engine, refreshing your ecommerce visuals, or replacing in-house shoots with relatable content—our campaigns are built for reuse from day one.  From our Optimization Flywheel to our 8,000 sq. ft. Creator Space, every system we’ve built is designed to turn creator content into a performance asset – tested, tagged, and ready to reuse across your marketing channels.

The Shelf Creator Space

Creator Space

An 8,000 sq. ft. professional studio for high-production shoots, complete with expert art direction, sets, and cutting-edge equipment.

The Shelf Optimization Flywheel

Optimization Flywheel

Turns campaigns into scalable, high-performing systems with a four-stage process that ensures smarter, more effective iterations over time.

Multi-Channel Content (MCC)

Multi-Channel Content

Delivers creator-led, product-centric content designed to perform across platforms, combining cost-efficiency with high production value.

Allowlisting Strategies

Optimizes campaigns at every stage of the funnel, blending organic reach with strategic paid promotion for maximum impact.

Brand Lift Studies

Quantifies the value of influencer content, providing actionable insights to refine strategies and drive measurable lifts in key metrics.

Splice Lab at The Shelf

SpliceLab™

Refines and repurposes influencer content through data-driven experimentation, transforming assets into high-performing campaign gold.

Viral Hitmakers at The Shelf

Viral Hitmakers

Drives cultural conversations by creating bold, trend-setting campaigns that put brands at the center of social buzz.

Trend Track at The Shelf

Trend Track

Keeps brands relevant by quickly integrating real-time cultural moments into campaigns, ensuring they stay in step with audience interests.

Key Pain Points We Solve:

Too much content to produce internally

Not enough reuse from creator collabs

Need for ecommerce-ready assets

Limited bandwidth, limited budget

Rights confusion and legal blockers

Creator Content That Fuels Every Channel

We produce influencer-generated content designed to scale—building a library of reusable creator assets you can repurpose across social, ecommerce, paid media, and more.

Funnel Stage: Full-Funnel

Case Studies: Creator Campaigns That Scale Across Channels

See how brands like Savers, Ello, and Peelz turn influencer campaigns into scalable, cross-channel content libraries.

Peelz Citrus Campaign Preview

Peelz Citrus | Evergreen Content, Scroll-Stopping Impact

A bold rebrand turned content engine, this campaign helped Peelz trade cute for edgy—and it worked. Our evergreen influencer strategy powered a scroll-stopping feed and won both a Summit Marketing Effectiveness Award and a Summit Visionary Award.

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📊 Performance

  • • 41.1M Total Impressions (↑159%)
  • • 1.7M Total Engagements
  • • 10M+ Organic IG Impressions
  • • 2.5x IG Story ER · 113% View Ratio (Top Reel)

📁 Evergreen Assets

  • • 113 Posts Delivered (↑45% over scope)
  • • 78 Reels · 16 Carousels · 33 Stories
  • • 145% of Scoped Assets Delivered
  • • Modular content reused across paid, organic & email

Savers | Building a Gen Z-Ready Content Engine

To resonate with Gen Z and younger millennials, Savers needed more than reach—they needed content that felt real. Our influencer strategy delivered 1,977 brand-owned assets that could be repurposed for social, paid, and evergreen use. From thrift flips to DIY hacks, creators turned secondhand into a lifestyle worth following.

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🎥 Content Impact

  • • 1,977 Reusable Content Assets
  • • 6.71% Avg In-Feed ER
  • • Up to 11% ER on Top Posts
  • • 5.3M Organic Impressions
  • • DIY + Thrift Flip = Highest Engagement

📁 Reusability

  • • Paid + Organic Approved
  • • Aligned with Earth Month + Holidays
  • • Fueled Evergreen + Timely Activations
  • • Key to Savers' Always-On Content Strategy
Reusable Content Campaigns

Let’s Make Your Brand Impossible to Scroll Past

You don’t need to build an in-house production team. You just need strategic creator content—delivered on time, on brand, and built to scale.

Book a Creator Content Strategy Call