01
Where Creative Excellence Meets Scalable, Performance-Driven Influence
We hack the algorithm with Outrageous Creativity and Data-Backed Insights, turning cultural relevance into repeatable, measurable success. ✨
We hack the algorithm with Outrageous Creativity and Data-Backed Insights, turning cultural relevance into repeatable, measurable success. ✨
TRUSTED BY THE WORLD’S MOST INNOVATIVE BRANDS
Bold Ideas. Unmatched Expertise. Campaigns That Set the Standard.
For over a decade, The Shelf has been the trusted partner for brands of all sizes—from ambitious SMEs to Fortune 100s—seeking bold ideas, flawless execution, and undeniable results. We thrive where others hesitate, taking complex campaigns and turning them into streamlined, impactful experiences.
Champions of Creative Excellence
Creativity isn’t a buzzword; it’s our standard. From thumb-stopping content to award-winning campaigns, our work inspires and converts in equal measure.
We Make Chaos Disappear
Campaign logistics? Handled. Our proprietary SaaS platform simplifies every step, so you can focus on results, not the mess.
We’re Not Afraid of Big Bets
When others play it safe, we push boundaries, creating campaigns that stand out and deliver big.
Global Perspective, Local Expertise
With a team spanning 10 countries and speaking 16 languages, we craft campaigns that resonate across cultures and markets.
0
Yrs
of Creative Excellence
0
%
Client Renewal Rate
0
B
Posts Analyzed
0
x
Inc. 5000 Honoree
Why Brands Choose Us
Complexity → Clarity
Drowning in campaign chaos? Our team uses a proprietary platform to streamline everything—from planning to optimization—so you can focus on results, not logistics. We make the complex feel effortless. Because life’s too short for spreadsheet nightmares.
Risk → Certainty
Building trust takes precision. Our ML-powered platform flags potential risks before they become problems, while our Interest Graph technology ensures perfect creator-audience matches. Think of it as matchmaking powered by both science and intuition.
Basic → Brilliant
Done with content that disappears into the feed? Our culture-driven creative and SpliceLab™ technology transform good content into scroll-stopping gold that algorithms (and audiences) can’t resist. This is where your brand’s story becomes unforgettable.
Trendsetters → Thought Leaders
As the industry’s go-to source for Interest Graph Marketing, The Shelf has led the conversation for over a year. Marketers worldwide use our insights, graphics, and frameworks to shape their strategies. When you work with us, you’re tapping into the expertise that’s redefining influencer marketing—one algorithm at a time.
We’re Recognized Leaders in the Creator Economy
Our insights, data, frameworks, and research have shaped how the industry thinks, works, and innovates.
What Makes The Shelf Different?
At The Shelf, we don’t just use data—we turn it into actionable insights that redefine campaign success. Our proprietary frameworks go beyond the basics, helping brands optimize in real-time, drive measurable lifts in awareness and conversions, and extract learnings that fuel future growth. From our Optimization Flywheel to our state-of-the-art Creator Space, every system we’ve built is designed to amplify performance and deliver lasting impact.
Optimization Flywheel
Turns campaigns into scalable, high-performing systems with a four-stage process that ensures smarter, more effective iterations over time.
Allowlisting Strategies
Optimizes campaigns at every stage of the funnel, blending organic reach with strategic paid promotion for maximum impact.
Brand Lift Studies
Quantifies the value of influencer content, providing actionable insights to refine strategies and drive measurable lifts in key metrics.
SpliceLab™
Refines and repurposes influencer content through data-driven experimentation, transforming assets into high-performing campaign gold.
Multi-Channel Content (MCC)
Delivers creator-led, product-centric content designed to perform across platforms, combining cost-efficiency with high production value.
Viral Hitmakers
Drives cultural conversations by creating bold, trend-setting campaigns that put brands at the center of social buzz.
Trend Track
Keeps brands relevant by quickly integrating real-time cultural moments into campaigns, ensuring they stay in step with audience interests.
Creator Space
An 8,000 sq. ft. professional studio for high-production shoots, complete with expert art direction, sets, and cutting-edge equipment.
UNICORN CAMPAIGNS IN ACTION
We work with a global network of talented storytellers who are changing the way creatives and companies collaborate and produce magic.
Savers Value Village
We helped Savers turn secondhand shopping into a cultural movement, redefining it as stylish, sustainable, and aspirational. The campaign delivered a staggering 88.1 million impressions and over 5.62 million engagements. The standout? Thrift flips and DIY projects that captivated audiences and drove engagement rates as high as 11%—proof that great storytelling isn’t just seen, it’s felt.
ROAR Organic
So, how do you make hydration trendy year-round? Well, we have a few ideas of the brilliant variety. 😏 We helped ROAR Organic own bold, colorful hydration. Our influencer campaign delivered 12.2 million impressions, 236K engagements, and over 280 pieces of content. The highlight? Trend-driven posts that turned hydration into a vibrant, must-have lifestyle. 💧✨
Peelz Citrus
We helped Peelz Citrus redefine mandarins as bold, edgy, and irresistible. Our influencer campaign smashed expectations with 41.1 million impressions, 1.7 million engagements, and 145% of planned content delivered. The highlight? Dynamic, trend-driven videos that captured audiences and drove Peelz into the spotlight as the ultimate crave-worthy snack. 🍊✨
Ello
This parenting campaign proved that performance and storytelling can go hand in hand. 🧠✨ We used parent POVs and kid-led demos to show how Ello—a personalized AI reading app—fits into real family routines. Instagram Stories delivered 3.2x engagement over benchmark, and one creator drove 83% of total LPVs with a 7.7% CTR. Real clicks. Real conversion. All on $40K paid spend.
Nite Ize
Our social influencer marketing agency worked to produce 372 pieces of reusable content. Nite Ize loved it all so much that they turned one image into a mural in their headquarters. 👈🏽 Due to the product requirements, we had to target influencers with very specific photography skills. As a result, the content literally lit up Instagram. We over-delivered on impressions by 230%.
Engine
This Webby-nominated campaign proved that skit-style storytelling can work—even for B2B. 😏 Our team turned dry travel software into comedy gold across Instagram, TikTok, and LinkedIn. From “corporate girlie chaos” to wedding planning stress, creators showed how Engine simplifies business booking. The results? Viral content, real signups, and the highest CTR of any Engine campaign to date.
Your Next Viral Campaign Starts Here.
Let's turn your brand into the next social media success story. Jump on a quick call with our strategy team. We'll learn about your brand, map out your campaign needs, deliver a free influencer marketing strategy, and show you exactly how we'll hit your KPIs.Schedule a Strategy Call