ABOUT SHELFTOPIA

Welcome to Our Viral Wonderland🌷🌹

The Shelf invites you to join us down the rabbit hole at Shelftopia, an exclusive, invite-only summit that reimagines the art of influencer marketing in 2025. This whimsical event is designed to fill your cup with actionable insights, inspiring conversations, and a touch of magic.

Looking for the Wifi?

Name: creatorspace/ Password: Shelftopia2025

AGENDA

9:00 AM: Breakfast & Welcome to Shelftopia 🦄

09:30-12:30 PM: Through the Looking Glass of the Creator Economy 🪞

➕ 09:30 AM: State of the Union: Shelf Founders Lauren Jung and Atul Singh

➕ 10:00 AM: Optimization Flywheel with Meg Tazelaar, Associate Director, Performance & Analytics at The Shelf

➕ 10:45 AM: Social and the Speed of Culture with Marshall Roach, Senior Director, The Social Center, The Coca-Cola Company

➕ 11:30 AM: Leveraging Data to Understand Your Audience: Who They Are and How to Connect with Impact, Tracey Lewis, Director, Media and Customer Engagement at Dunnhumby

➕ 12:00 PM From Insights to Impact: Harnessing AI for Influencer Marketing Analytics with Kasi Rajeev Oduri, Marketing Data Science Expert, Ex-Office Depot

12:30 PM: Tea Party🫖 (Lunch is Served)

➕ Visit the Merch Store

01:15-03:00 PM: The Creator Court

➕ 01:15 PM: The Intersection of Retail Media and the Creator Economy with Michael Jaconi, CEO of Button

➕ 01:45 PM: AMA with Influencers – All You Want to Know About Creator Collabs with @thesweetimpact, @sabrinamolu, and @itsevetterenee, moderated by Rebecca Rosenberg, Head of Account Management at The Shelf

➕ 02:30 PM: Brands as Creators on YouTube – A Fireside Chat with Tiffany Matloob, Global Head of Creator Community, YouTube Shorts and Christine Göös, Head of Marketing at The Shelf

➕ 03:00 PM: Wrap & Afternoon Break – We’ll organize transportation back to the hotel

06:00 – 09:00 PM: Dinner-Down the Rabbit Hole

➕ 05:30 PM Our bus leaves from Kimpton Sylvan back to the venue

Dresscode: Wacky Cocktail (fancy and colorful)

LOCATION

Transportation

We’ll have a bus taking attendees between the hotel and the event venue.

Departure times:

➕ 08:30 AM Kimpton Sylvan to CreatorSpace

➕ 03:00 PM CreatorSpace to Kimpton Sylvan

➕ 05:30 PM Kimpton Sylvan to CreatorSpace

➕ 09:00 PM CreatorSpace to Kimpton Sylvan

The Shelf CreatorSpace: 2055 Piedmont Rd NE, Atlanta, GA 30324 

Daytime Sessions: Find the back entrance to access the lower level of the building where the conference takes place. Go around the left side to get to 2055B Piedmont Rd Ne.

Dinner: Enter the rainbow stairs at the front of the building to get to the top floor of The CreatorSpace.

(Parking is limited, let us know if you’re driving to the event!)

TRAVEL

A Few Tips for Your Trip

We’d advise you to arrive the night before on Tuesday the 28th and leave in the morning of Thursday the 29th, so you can attend the full day sessions, as well as the dinner!