Worried About the TikTok Ban?

Short-Form Video Will Continue to Dominate. It’s Time to Diversify.

The potential TikTok ban is creating tons of uncertainty, but it doesn’t have to disrupt your marketing momentum. Short-form video isn’t going anywhere. Channels like YouTube Shorts and Instagram Reels continue to be powerful tools for engaging your audience with quick, impactful videos.

At the same time, there’s an opportunity to expand your strategy beyond video-centric platforms. Communities on connection-driven platforms like Twitch and Reddit thrive on engagement, loyalty, and authenticity, offering unique ways to build deeper relationships with your audience.