B2B influencer marketing isn’t just about product placement—it’s about building trust where your buyers already are. We collaborate with industry experts and thought leaders to create credibility, spark engagement, and influence decisions.
TRUSTED BY THE WORLD’S MOST INNOVATIVE B2B BRANDS
B2B INFLUENCER MARKETING CASE STUDIES
UNICORN B2B CAMPAIGNS IN ACTION
We work with a global network of talented storytellers who are changing the way creatives and companies collaborate and produce magic.
Square: Awareness & Fit
Helping entrepreneurs go from #SquareOne to #SelfMade with influencer-driven storytelling that put Square at the heart of their business journeys.
📊 1.25M+ total reach
📺 147K video views
💬 26.9K engagements
Through Instagram Stories, in-feed posts, carousels, and blog content, influencers showcased how Square helped them launch, run, and grow their businesses—driving awareness and engagement at scale.
Business Directory: Visibility & Growth
Connecting Black-owned businesses with local customers by elevating their presence on a well-known online business directory.
📊 8.5M+ total reach
💬 32K+ engagements
📍 50K+ searches for Black-owned businesses on the app
By partnering with influencers, we helped increase visibility and drive real-world customer action, making it easier for people to find and support Black-owned businesses in their communities.
DXV: Luxury Design & Industry Influence
Bringing high-end design to the forefront by connecting industry professionals with Nate Berkus and DXV’s latest collections.
📊 5.9M+ impressions
📺 383K+ video views
💬 41K+ engagements
We organized and oversaw a 100-person luxury design event featuring Nate Berkus, connecting top industry professionals with DXV’s latest collections through exclusive showroom activations and influencer partnerships.
The Science & Soul Behind the Work
At The Shelf, we don’t just use data—we turn it into actionable insights that redefine campaign success. Our proprietary frameworks go beyond the basics, helping brands optimize in real-time, drive measurable lifts in awareness and conversions, and extract learnings that fuel future growth. From our Optimization Flywheel to our state-of-the-art Creator Space, every system we’ve built is designed to amplify performance and deliver lasting impact.
Optimization Flywheel
Turns campaigns into scalable, high-performing systems with a four-stage process that ensures smarter, more effective iterations over time.
Allowlisting Strategies
Optimizes campaigns at every stage of the funnel, blending organic reach with strategic paid promotion for maximum impact.
Brand Lift Studies
Quantifies the value of influencer content, providing actionable insights to refine strategies and drive measurable lifts in key metrics.
SpliceLab™
Refines and repurposes influencer content through data-driven experimentation, transforming assets into high-performing campaign gold.
Multi-Channel Content
Delivers creator-led, product-centric content designed to perform across platforms, combining cost-efficiency with high production value.
Viral Hitmakers
Drives cultural conversations by creating bold, trend-setting campaigns that put brands at the center of social buzz.
Trend Track
Keeps brands relevant by quickly integrating real-time cultural moments into campaigns, ensuring they stay in step with audience interests.
Creator Space
An 8,000 sq. ft. professional studio for high-production shoots, complete with expert art direction, sets, and cutting-edge equipment.
Where B2B Influence Happens
💡 B2B Marketing is Noisy. We Cut Through. The traditional B2B playbook—cold outreach, long sales cycles, and uninspired brand content—makes it harder than ever to capture attention.
💼 Decision-makers don’t want another ad. They want insight, credibility, and trusted voices in their industry.
🔍 Your buyers don’t just search Google. 🎙️ They listen to podcasts, follow industry leaders on LinkedIn, and 📺 watch expert insights on YouTube. ✨ That’s where we position your brand—inside the conversations that matter most.
🚀 Forget vanity metrics. We turn influencer marketing into a predictable growth engine for B2B brands, shortening sales cycles and warming up high-intent leads. 📈
Why B2B Brands Choose Us
📡 Precision Targeting That Reaches Decision-Makers, Not Browsers. We don’t leave B2B influence up to chance. Our campaigns combine influencer credibility with strategic amplification, allowing your brand to:
- Target decision-makers directly on LinkedIn, YouTube, and niche industry platforms.
- Optimize performance with A/B-tested creator assets that drive engagement.
- Scale results beyond organic reach with allowlisted influencer content.
The result? Lower acquisition costs, higher conversion rates, and a marketing strategy that works beyond the first impression.
🔹 Influencer Marketing as a Performance Channel. We don’t just amplify brand messaging—we turn influencer marketing into a measurable performance channel. With precise targeting and data-driven optimization, our campaigns drive qualified leads, lower acquisition costs, and shorten sales cycles.
Let’s Build a Smarter B2B Influence Strategy.
The best B2B brands aren’t waiting for decision-makers to stumble upon their content. They’re showing up in the conversations that matter most.Schedule a strategy call, and we'll show you how top B2B brands use influencer marketing to drive demand. Where your buyers are actively engaging today. How to make influencer content work harder for your pipeline.
Schedule a Strategy Call