We build campaigns that outperform industry averages and client expectations—again and again.
The Strategic Force Behind Standout Influencer Campaigns
We build campaigns that outperform industry averages and client expectations—again and again.
TRUSTED BY THE WORLD’S MOST INNOVATIVE BRANDS
How Our Optimization Flywheel Powers Performance
At The Shelf, performance isn’t an afterthought — it’s built into the core of every campaign we run. Our Optimization Flywheel is a closed-loop system that turns influencer content into scalable, data-informed ad creative. Every piece of the process feeds the next. Find out more about how our performance engine runs.
$
0
.50+
ROAS in retail with attributed sales of $2.1M in one month
$
0
+
ROAS for QSR brands with full-funnel strategy
0
%
ROAS for QSR brands with full-funnel strategy
0
K
visits to e-commerce product pages through strategic deep linking
Trusted by Brands. Proven in Campaigns.
2x Award-Winning Influencer Campaign: Peelz Citrus - Embrace the Bold
When Peelz Citrus needed more than impressions—they needed a conversion engine—they partnered with The Shelf. Our full-funnel influencer campaign drove 170,000+ product page visits, outperforming traditional paid media benchmarks across every platform. Built for bold storytelling, engineered for measurable ROI, this campaign redefined what influencer marketing could deliver for a challenger brand.
120K Clicks. One New Cultural Movement.
When Savers | Value Village needed to reposition thrifting for a new generation of conscious consumers, they tapped The Shelf to build a full-funnel influencer campaign that could deliver culture and clicks. Our creative strategy drove more than 120,000 clicks to in-store locations, outperforming traditional media benchmarks and turning secondhand shopping into a first-choice movement. Bold creative. Measurable retail impact.
Why Brands Trust The Shelf to Perform
At The Shelf, we don’t just launch campaigns—we engineer them for outcomes. Every tactic, tool, and system we use is designed to drive measurable results and make your brand look brilliant in the process. From creative strategy to optimization and reporting, we deliver campaigns that perform, earn renewals, and scale into strategic partnerships.
Optimization Flywheel
Turns campaigns into scalable, high-performing systems with a four-stage process that ensures smarter, more effective iterations over time.
Allowlisting Strategies
Optimizes campaigns at every stage of the funnel, blending organic reach with strategic paid promotion for maximum impact.
Attribution + Measurement
Measures influencer impact across platforms using clicks, traffic, and conversion data.
SpliceLab™
Refines and repurposes influencer content through data-driven experimentation, transforming assets into high-performing campaign gold.
Multi-Channel Content (MCC)
Delivers creator-led, product-centric content designed to perform across platforms, combining cost-efficiency with high production value.
Brand Lift Studies
Quantifies the value of influencer content, providing actionable insights to refine strategies and drive measurable lifts in key metrics.
Trend Track
Keeps brands relevant by quickly integrating real-time cultural moments into campaigns, ensuring they stay in step with audience interests.
Creator Space
An 8,000 sq. ft. professional studio for high-production shoots, complete with expert art direction, sets, and cutting-edge equipment.
We don’t just use data—we apply it at every level of your campaign. From selecting creators to optimizing conversion paths, every decision is backed by insight and built to perform.
Data-Driven Campaigns
We evaluate your competitors, audience behavior, and market signals to craft campaigns that outperform industry benchmarks and elevate your brand’s positioning.
Audience Shopping Habits
We match creators to purchase intent—not just reach. That means finding influencers whose audiences are primed to buy what you're selling, where you’re selling it.
``Our experience working with The Shelf has been seamless and efficient. We feel as if they are a part of our internal team because we work so closely with constant open communication. Their creative concepts are completely unique in comparison to other influencer marketing teams and platforms.``
``Their campaign concepts not only exemplify our brand pillars in unique and creative ways but they also offer great niche options that encompass humor, wit, and originality that capture the attention of new target audiences. Campaign timelines are efficient from the conceptual stage through execution and end with clear and comprehensible recap reporting.``
``We’ve had a phenomenal experience working with the Shelf. Everyone has been very knowledgeable, attentive, quick to respond, and completely on-point. Also, I love the system that you have for approving influencers. Everything is extremely self-explanatory and easy to use.``
``Y’all have been great to work with – managing us, being malleable, and overall incredibly willing to grow with us. That’s great to find in a partner!``
``This dashboard is giving me life. So much better than an excel spreadsheet.``
``This is exactly what I wanted from an agency, so I am so happy to work with you guys. You’ve made it so streamline and easy for me. So thank you so much!”
``We just saw such great success with you guys and the concepts were so fresh and so engaging that we still use the content (from 2018-19) more than a year later (2020). I mean, it's beautiful.``
Let’s Build Your Performance Engine
Let’s discuss how The Shelf can turn your influencer marketing into a performance-driven revenue channel.Let's Talk Performance