So without further ado… let’s break down that mysterious intro paragraph into something more substantial.
Teams that you’ll be dealing with: Account Management, Strategy, Influencer Sourcing, and Sales.
Super Hero Skill: Math… mainly algebra… essentially solving for X. And then a bunch of statistics-type problems. And problem-solving in general. It’s a bit hard to summarize. I suppose we could go based on SAT scores hahaha… did you make a 650 or above? (Is that still something kids take? Is 650 even a good score for algebraic expertise?)
Actually, it’s not so much that the math is hard. But you need to have an excellent command of it. Most people know how to use cross multiplication to solve for X. But WHEN do you need to solve for X? How do you set up those equations? How do you add in percentages on top as bonuses? That kind of stuff. The base skills are easy. But having a very fundamental understanding of how numbers work together to get you to where you want to be is what we’re looking for.
What you’ll be doing with Account Management: We have 20+ Account Managers right now, and teaching each and every person how to figure out influencer rates is proving to be problematic. There’s a lot that goes into this: the size of the influencer, what we want them to do, the complexity of the campaign theme. You also have to consider… if there’s an agent involved, inflation over time (not kidding), platform, post types, vertical, engagement rate, quality of content, supply and demand, market rate. Literally, all of those things need to be taken into consideration.
Do we have an overly-complicated spreadsheet to help with the basic rates? Yes, but this, of course, doesn’t handle any of the above edge cases. So, we wind up offering rates that simply don’t make sense sometimes. I’ve seen us overpay people by thousands of dollars , and vice versa – we’ve had influencers get riled up about the rates that we suggest, which is never a good thing. So we’d be looking to you manage and monitor the small portion of our campaign process for all campaigns and be the final set of eyes over what we are sending out and who we hire.
What you’ll be doing with the Strategy Team: The work you’ll do with our strategy team is exactly on the flip side of the above. Huh? Yah. Rather than coming up with rates for individual influencers, you will be taking all of those learnings from your rates work and applying that to pre-sales to come up with breakdowns of what we propose to brands in terms of our deliverables to them.
Think in terms of budget points, and then map out how many influencers we’d hire, how many post types they’ll do, how many followers they have, etc. Essentially, you’ll work closely with our strategy team to execute the math part of these proposals. They’ll tell you what they need, and then it will be up to you to handle the math. This doesn’t require a PhD in math. But it will require you to be really sharp with problem-solving.
What You’ll be doing with Influencer Sourcing: You’ll be looped in when we’re dealing with celebrity outreach. This is less frequent than the above two parts and will require more explanation. But just assume they’ll be lots of – you guessed it – math.
What You’ll be doing with Sales: You will be keeping the sales team in the loop throughout the campaigns on ways that we can improve on the campaign PLUS additional options for us to pitch to the clients based on any observations you make during your work with the Account Management team + the Strategy Team.
To summarize… math. All day. Every day. It might get boring. But it’s an important role. And we’re willing to go above what you can typically make based on your experience level, salary-wise. So, if you’re down with math all day every day in exchange for better pay… get in touch!