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The Shelf Wins Adweek Experiential Award and Earns Drum Awards Finalist Recognition

February 4, 2026

A colourful line represenations dominating blue which reads 8 Social Media Branding Tools That Will Save Your Small Business Tons of Time
Digital Marketing, Influencer Strategies

8 Social Media Branding Tools That Will Save Your Small Business Tons of Time

Managing your social media without establishing a solid and recognizable brand is like wearing red…

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Danielle Hayes 2019-08-27T13:36:00-04:00
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Influencer Campaign Strategy, Influencer Marketing Examples, Influencer Strategies

CBD Products + Dads: The Best Way to Catch the Eye of Men Over 40

It’s time to talk about the Nevermind generation – specifically, how to get your CBD…

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Sorilbran Stone 2019-08-22T13:40:00-04:00
A colourful line representation including clouds which reads How to Tailor Instagram Posts to Grab the Baby Boomer CBD Market
Influencer Campaign Strategy, Influencer Marketing Examples, Influencer Strategies

How to Tailor Instagram Posts to Grab the Baby Boomer CBD Market

The Social Media Strategies Big Brands Like Lord Jones Are Using to Reach the Baby…

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Sorilbran Stone 2019-08-13T05:14:00-04:00
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Influencer Campaign Strategy, Influencer Marketing Examples, Influencer Strategies

Marketing CBD: An Influencer Strategy That Will Get More Eyes on Your Brand

CBD is trendy. We hate to classify it that way, but it totally is. It’s…

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Sorilbran Stone 2019-08-05T15:16:00-04:00
A colourful line representation which reads Everything You Could EVER Need to Know About the CBD Industry (Seriously)
Influencer Strategies, Insights

Everything You Could EVER Need to Know About the CBD Industry (Seriously)

Everyone wants a piece of the American Pie. Mostly true, right? Most sane people will…

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Sorilbran Stone 2019-07-30T15:13:00-04:00
A colorful line representation dominated by blue which reads Here's How You Can Incorporate Virtual Influencers Into Your Next Campaign
Influencer Campaign Strategy, Influencer Strategies, Insights

Here’s How You Can Incorporate Virtual Influencers Into Your Next Campaign

Virtual influencers are a phenomenon that is getting lots of attention in the social media…

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Sorilbran Stone 2019-07-18T07:06:00-04:00
A colorful line representation dominated by blue which reads Designer Virtual Influencers Are the Next-Gen Instagram Celebrities Title: -Designer Virtual Influencers Are the Next-Gen Instagram Celebrities
Influencer Strategies, Insights

Designer Virtual Influencers Are the Next-Gen Instagram Celebrities

The growing cadre of digital personalities known as virtual influencers presents both opportunities and challenges…

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Sorilbran Stone 2019-07-16T07:43:00-04:00
Honey comb style cover which reads Here Is EXACTLY How We Ran Our First Influencer Campaign
Influencer Campaign Strategy, Influencer Strategies

Here Is EXACTLY How We Ran Our First Influencer Campaign

Updated May 2019 Working with bloggers can be a somewhat daunting task if you’ve never…

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Lauren Jung 2019-05-30T10:17:00-04:00
8 Brands That Used Nostalgia Marketing To Captivate — Theshelf
Influencer Marketing Examples, Influencer Strategies

8 Brands That Used Nostalgia Marketing To Captivate

Updated December 2020 Brands and marketers have come to recognize the impact Memory Lane can…

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Lira Stone 2019-05-23T15:05:00-04:00
Colourful line of representation which reads PPC + Influencers: Is PPC the Key to Super-Charging Your Influencer Marketing Campaign?
Influencer Strategies, Insights

PPC + Influencers: Is PPC the Key to Super-Charging Your Influencer Marketing Campaign?

Is PPC the Key to Super-Charging Your Influencer Marketing Campaign? Including influencers in your social…

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Saphia Lanier 2019-05-21T10:55:00-04:00
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Influencer Strategies, Infographics, Insights

Marketing To Sports Fans: Viewership & Demographics [Infographic]

Memorial Day marks the unofficial start of summer, and you know what that means? NBA…

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Sorilbran Stone 2019-05-16T14:59:00-04:00
Colourful line representation which reads "How to Do Influencer Outreach (Includes Email Templates)
Influencer Campaign Strategy, Influencer Strategies

How to Do Blogger Outreach (Includes Templates)

What Do You Say to An Influencer? Updated May 2019 When it comes to influencer…

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Sabrina Fenster 2019-05-02T14:55:00-04:00
Colourful line representation dominated by pink which reads How to Vet Potential Blogger and Influencer Partners
Influencer Campaign Strategy, Influencer Strategies

A Simple(ish) 7-Step Plan for Finding the Right Influencers for Your Brand

We’ll be the first to admit it: there are a ton of ways and some…

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Lauren Jung 2019-04-24T14:53:00-04:00
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Influencer Strategies, Insights

UGC Rights: Who Owns Your Sponsored Content?

How to Keep the Rights to the Content You Pay Influencers to Create for You…

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Atul 2019-04-22T11:45:00-04:00
Colourful line representation dominated by pink which reads Luxury Brands Are Using Digital to Tap Into the Millennial Market
Influencer Strategies, Insights

Luxury Brands Are Using Digital to Tap Into the Millennial Market

The Luxury Industry’s Classic Marketing Strategy is Getting a Digital Upgrade The luxury industry is…

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Sorilbran Stone 2019-04-09T12:06:00-04:00

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