This piece was originally published waaaay back in 2014 by Anjali Rao. Why bother defining…
Super Bowl 2026: The Hail Mary vs. The Drive
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How Personal Care Brands Are Leveraging Influencers to Break Through the Noise
Influencers Are Reaching Men and Kids Online… Now If Personal Care Brands Could Just Leverage…
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New year. New goals. New ideas. It’s the perfect time to talk brand lift. Now,…
5 Tight and Toned Social Media Strategies for Health and Fitness Brands
Welcome to the New Year! Our social feeds are about to fill up with #NewYearNewMe…
Intimate Apparel Industry: Marketing Lingerie, Shapewear, and Sleepwear
The intimate apparel industry has gone from being considered a necessity that people referred to…
Last Minute Gift Guide: Influencer Brands, Products & Merch That Made our Wish List
This is it. This is pretty much the final week to get that online shopping…
How to Future-Proof Your Brand’s Online Reputation
Consumers are looking to online search results with increasing regularity to find new brands, products,…
Black Friday Marketing: 5 Tips to Make Your #ShopSmall Campaign Way more Effective
More shoppers than ever will shop major deals on their phones after gobbling down turkey…
The New FTC Disclosure Guidelines For Influencers Are A Doozy
This week, the FTC released its newest publication on endorsement guidelines called Disclosures 101 for…
Add Some Umph! to Your Thanksgiving Marketing by Targeting Moments
Earlier this year, Facebook IQ released Moments That Bring People Closer Together, a report detailing…
Hands Down, The Best Instagram Takeovers (and why they worked)
This post was originally published Dec 2017. Last updated October 28, 2019 If you’ve invested…
Your step-by-step guide to building a brand awareness campaign
What do people say about your brand? Not much? Then your audience is in dire…
Is there still any value left in Earned Media Value?
Why Earned Media Value Still Matters So Much for Social Media Marketing (despite marketing traditionalists…
Our Quick-And-Dirty Guide To Increase App Downloads With Social Marketing
Need to lose weight? There’s an app for that. Want to look chic for cheap?…
How to Market to Your CBD Oil to Your Biggest Market – Millennial Women
For the past few weeks, we have been knee-deep in CBD content, talking about the…