One of the major trends we see in marketing today is that of using branded…
How 5 Clothing Retailers Are Using Digital Marketing to Target Thrifters
The Rise of Recommerce and Online Resale Sites Part 2: How Retailers Like Depop, ASOS,…
Luxe Brand Analysis: Gucci, Farfetch, Mercedes-Benz
The landscape of luxury brand marketing is changing. Noticeably, luxury brands are moving away from…
Marketing Outdoor Brands: 4 Smart Campaigns (and why they worked)
Marketing campaigns for sports and outdoor brands have matured a lot over the last 10…
11 EASY WAYS TO BOOST INSTAGRAM ENGAGEMENT IN 2019
By now, we all know just how powerful a tool Instagram can be to help…
New Year’s Deep Dive: Meal Kit Subscription Services
Food Box Subscription Services: Industry Overview and Analysis of 4 Leading Companies It’s the New…
5 Smart Digital Marketing Strategies For Home Decor And DIY Brands
5 Social Marketing Strategies Brands Like Ikea, Ace Hardware and Chalk Ink Are Using to…
HOW TO CALCULATE INFLUENCER RATES (AND KNOW THE FACTORS THAT IMPACT YOUR PRICE)
Over the years, we’ve fielded tons of questions about influencer marketing, influencer rates, running campaigns,…
INSPIRATION & ANALYSIS: FAST FASHION VS HIGH-END APPAREL
Holiday Campaign Analysis: Fast Fashion Brands vs High-End Department Store Brands A staple of the…
9 Ways Influencer Can Get Eyes on Your Holiday Food Campaign
Strategies for Rolling Out a Holiday Food Campaign to Boost Brand Lift and Get Clicks…
SELLING TOYS, CLOTHES AND FUN WITH KID INFLUENCERS
How Brands Are Partnering with Kid Bloggers to Sell Toys, Clothes and Fun This Holiday…
The Rise of Recommerce and Online Resale Sites
The Emerging Resale Market: Recommerce and Resale Industry Stats Online and offline resale and recommerce…
Why Vanity Metrics Matter Less Than You Think
Vanity Metrics: The Shady Side of Influencer Marketing (and Why Big Brands Are Finally Calling…
How to Build a Data-Driven Blogger Roundup
Skip Playing Favorites. Our Blogger Roundups Are Actually Created Using Data from The Shelf Influencer…
THE 5 BIG BENEFITS OF USER GENERATED CONTENT
Why User-Generated Content is Influencer Marketing’s Pot o’ Gold In the world of influencer marketing,…