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Attribution to Optimization: Building a Performance System for Influencer Marketing

July 22, 2025

A colourful line representation of a Man giving a present to woman looking surprised
Influencer Strategies, Trending

Last Minute Gift Guide: Influencer Brands, Products & Merch That Made our Wish List

This is it. This is pretty much the final week to get that online shopping…

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Sorilbran Stone 2019-12-10T10:45:00-05:00
A colourful line representation of among others two people shaking hands
Digital Marketing, Influencer Strategies

How to Future-Proof Your Brand’s Online Reputation

Consumers are looking to online search results with increasing regularity to find new brands, products,…

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Atul 2019-11-12T10:30:00-05:00
A colourful line representation of among others a person carrying a box and another carrying a bag
Event/Holiday Marketing, Influencer Strategies

Black Friday Marketing: 5 Tips to Make Your #ShopSmall Campaign Way more Effective

More shoppers than ever will shop major deals on their phones after gobbling down turkey…

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Atul 2019-11-11T10:47:00-05:00
A colouful line representation of among others a man with a lipstick, a shoe and a hand caryying a handbag
Influencer Marketing 101, Influencer Strategies

The New FTC Disclosure Guidelines For Influencers Are A Doozy

This week, the FTC released its newest publication on endorsement guidelines called Disclosures 101 for…

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Sorilbran Stone 2019-11-07T13:47:00-05:00
Your Thanksgiving Marketing by Targeting the Moments
Event/Holiday Marketing, Influencer Strategies

Add Some Umph! to Your Thanksgiving Marketing by Targeting Moments

Earlier this year, Facebook IQ released Moments That Bring People Closer Together, a report detailing…

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Justine Camacho 2019-11-05T12:00:00-05:00
A colourful line dominated by Yellow, Blue and green which reads Hands Down, The Best Instagram Takeovers (and why they worked)
Influencer Marketing 101, Influencer Strategies

Hands Down, The Best Instagram Takeovers (and why they worked)

This post was originally published Dec 2017. Last updated October 28, 2019 If you’ve invested…

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Sorilbran Stone 2019-10-28T06:49:00-04:00
A colourful line representation dominated by Yellow, Blue, Pink and Black which reads Your step-by-step guide to buiding a brand awareness campaign
Influencer Campaign Strategy, Influencer Strategies

Your step-by-step guide to building a brand awareness campaign

What do people say about your brand? Not much? Then your audience is in dire…

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Sorilbran Stone 2019-10-23T12:22:00-04:00
Influencer Strategies, Insights

Is there still any value left in Earned Media Value?

Why Earned Media Value Still Matters So Much for Social Media Marketing (despite marketing traditionalists…

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Saphia Lanier 2019-10-21T12:27:00-04:00
A colourful line representation dominated by Pink and Black which reads Our Quick-And-Dirty Guide To Increase App Downloads With Social Marketing
Influencer Campaign Strategy, Influencer Strategies

Our Quick-And-Dirty Guide To Increase App Downloads With Social Marketing

Need to lose weight? There’s an app for that. Want to look chic for cheap?…

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Saphia Lanier 2019-09-16T13:05:00-04:00
A colourful line representation which reads How to Market to Your CBD Oil to Your Biggest Market - Millennial Women
Influencer Campaign Strategy, Influencer Marketing Examples, Influencer Strategies

How to Market to Your CBD Oil to Your Biggest Market – Millennial Women

For the past few weeks, we have been knee-deep in CBD content, talking about the…

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Sorilbran Stone 2019-08-29T13:27:00-04:00
A colourful line represenations dominating blue which reads 8 Social Media Branding Tools That Will Save Your Small Business Tons of Time
Digital Marketing, Influencer Strategies

8 Social Media Branding Tools That Will Save Your Small Business Tons of Time

Managing your social media without establishing a solid and recognizable brand is like wearing red…

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Danielle Hayes 2019-08-27T13:36:00-04:00
Colourful line representation which reads CBD Products + Dads: The Best Way to Catch the Eye of Men Over 40
Influencer Campaign Strategy, Influencer Marketing Examples, Influencer Strategies

CBD Products + Dads: The Best Way to Catch the Eye of Men Over 40

It’s time to talk about the Nevermind generation – specifically, how to get your CBD…

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Sorilbran Stone 2019-08-22T13:40:00-04:00
A colourful line representation including clouds which reads How to Tailor Instagram Posts to Grab the Baby Boomer CBD Market
Influencer Campaign Strategy, Influencer Marketing Examples, Influencer Strategies

How to Tailor Instagram Posts to Grab the Baby Boomer CBD Market

The Social Media Strategies Big Brands Like Lord Jones Are Using to Reach the Baby…

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Sorilbran Stone 2019-08-13T05:14:00-04:00
Colourful line representation dominated by yellow which reads Marketing CBD: An Influencer Strategy That Will Get More Eyes on Your Brand
Influencer Campaign Strategy, Influencer Marketing Examples, Influencer Strategies

Marketing CBD: An Influencer Strategy That Will Get More Eyes on Your Brand

CBD is trendy. We hate to classify it that way, but it totally is. It’s…

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Sorilbran Stone 2019-08-05T15:16:00-04:00
A colourful line representation which reads Everything You Could EVER Need to Know About the CBD Industry (Seriously)
Influencer Strategies, Insights

Everything You Could EVER Need to Know About the CBD Industry (Seriously)

Everyone wants a piece of the American Pie. Mostly true, right? Most sane people will…

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Sorilbran Stone 2019-07-30T15:13:00-04:00

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